Learn Effective Ways to Create an SEO Friendly Blog Post
Creating content for your blog post can be successful with your writing skill. For keeping your readers glued to your post, you must create an appealing blog. If people like your style, they will start sharing the blog in social media and this will help in improving the search engine ranking. However, you must keep your blog post an SEO friendly one to create a positive impact on the ranking. Here are some essential tips for creating an SEO friendly post:
Long Tail Keywords
You can focus on long tail keywords while writing the blog. Instead of stuffing with a large number of keywords, you can limit the number with 1 or 2 keywords. If your keywords are used a large number of times, you will definitely get penalized by the search engines. Moreover, if you are focusing on just 2 keywords, it will keep you focused on your goal and will convey the right message to your readers. You can attract the right type of traffic with long tail keywords depending upon your target market. You need to position your keywords properly to get the right impact:
- Title: Your long tail keywords must be within 70 characters and can be positioned in your title. As the readers come across the title first, the title displays the relevancy of your entire content.
- Body: The keywords must be included in the body in a normal reader friendly manner. Search engines can also penalize if the keyword inclusion seems unnatural in the body of the blog.
- URL: Your blog URL must be relevant to the title of your post. If you are required to shorten your URL, ensure that it contains at least the keyword.
- Meta Description: Meta description actually provides information to the readers and the search engines about the entire content of your blog. Therefore, your long tail keyword can be used here to make your readers and search engines aware of your content.
Canonical Tags
Duplicate content is always penalized by the search engines. Therefore, if you need to use duplicate content for increasing the visibility for your website visitors, try using the canonical tags. The tags provide guidance to the search engines about what to index. It also helps the search engines for linking up the dominant or appropriate resources.
Responsive Designs
If your blogs contain responsive designs, it will appear attractive on any screen or device. Your readers can easily read from tablet, desktop, laptop, smartphone or any other mobile device. According to a study, it has been revealed that 61% of the mobile visitors will come back to the site if they can easily be accessed through any device. Besides, a single URL will help with optimization as your site will not get scattered through various domains. The bulk email marketing services use responsive designs so that the emails can be read easily from any devices.
Image Optimization
For SEO purposes, you must include images within your blog post. But the search engines will not go through images without the ALT text. Whenever the reader places the cursor on the image, a description of the image will be displayed. This description is known as the ALT text. The search engines fail to interpret the images without the description.
Use Proper URL Structures
The URL structures must be used properly to attract large number of visitors. They must understand the content of the blog post by looking into the URL structure. Search engines also prefer the URLs which appear easier to the visitors. Here is an example of creating a proper URL structure:
Let us say that your blog URL is http://blogandseomarketing.com and you have included something about the author in your site, then your URL structure can be http://blogandseomarketing.com/aboutauthor and you have also included contact numbers and email IDs of the author , then your URL structure will be like http://blogandseomarketing.com/contactauthor.
Internal Links
Inbound Links are useful for displaying the relevancy of the content. The same formula applies whenever you are linking to other pages of your website internally. You can link to other websites or blog posts where you have written similar topics like your current post. This process will not only retain your visitors, but will also display authoritative or relevant pages to the search engines.
Use Meta Optimization
The Meta optimization does not only include the meta description portion. Some additional texts beyond your meta description can appear in the search engine results for making you aware of the link. The long tail keyword must be included in the meta description which tells you summarized information of the entire content.
Never Use a Large Number Of Topic Tags
The content of the blog appears to be organized by the use of topic tags but overusing them can create a worse impact. If you include a large number of similar topic tags within your post, the search engines may get confused and can report a duplicate content. When your current blog post contains a large number of topic tags, start to clean them up. Try to limit the number of topic tags to 15-25 which are similar to each other. You can tag your posts with the help of the keywords so that you need not be anxious about the duplicate content in your post.
Google Webmaster Tools
The Webmaster tool from Google can help you to create an SEO friendly blog post easily. This page can provide answers to your queries of optimizing your blog post. You can bookmark the Google Webmaster Tools page to refer again and again for instant tips and suggestions.
If you are using some plug-ins like Yoast SEO, then it will automatically formulate a meta description and will perform several checks for you. A green bullet will appear from the plug-in if your content is an SEO friendly one. You must keep on adding content in your blog post in a regular manner, say, weekly, fortnightly or monthly. This will retain your website visitors and will prove to be an active website to the search engines.
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