Ways On How To Avoid Piracy In Content Marketing
The millennial wave of content marketers has gotten used to the culture of impunity with plagiarism online. There is a blurred line between flattery and outright plagiarism. The demand of updated blogs and getting on the first pages of SERPs has been a never ending, barbaric race between content marketers, SEO enthusiasts, and web influencers.
No one knows who started to talk about what, and no one knows when whoever started talking about it. If it is not a replicated content, it’s probably an empty substance-lacking content.
Content marketing is a dusty road of insincere writers, secondhand ideas, and cognate content. Abidance to the intellectual property law has been an unnecessary requirement and originality is about perfectly hiding your sources in each text. Plagiarism nowadays is simply subtle.
But how can you make it to the top without having to compromise your values as a writer or a content marketer? Is it possible for one to make it to the first page of Google SERPs without piracy?
Here are a few of the most efficient ways you can adopt to have an immaculate and piracy-free content.
Develop your brand story
Developing your brand story should be the first song in your playlist. It is the backbone of every company. A good brand story is a unique brand story. A great brand story is a narrative of its journey.
You cannot develop a good brand story out of copy-pasting other people’s brand story. That’s why it is labeled brand story because it is all about the brand’s story itself. Each brand started a unique journey, such that no two people on earth has had the same experience till death.
Having a unique brand story also gives you the opportunity to shine and become different. Say for example you have a clothing business, how did you come about starting that idea? What keeps you driven? What inspires you? Who are you doing this for? What’s your motto? Are your clothes for a cause? If so, for whom?
If you are seeking online presence, you need to stand out. You need to know what’s the trend and how to deviate from the trend so you can start your trend. If you plan to go with the flow, innovate what’s trendy and make something uniquely useful about it. Research and always incorporate your brand story with it.
Beg to be different in all you do.
In the web world of singular plurality, only those who stick with who they are survive and thrive. Your brand story is the foundation of your company; it is where you are rooted at. If you root on a place where there are too many in competition, you will not have enough space to grow.
But, if you root in a place where there are less competition, you will be able to grow faster because you can experiment and realize your potentials.
Developing your brand story can be tough if you are not used to recreating, but you can’t always be a jack of everything. There’s a need for you to become a master of your field, and someone people would talk about and imitate.
Aside from the fact that piracy can affect your brand story as a whole, it is also punishable by law as a DMCA (Digital Millennium Copyright Act) violation. DMCA is an act that covers digital content or content that relates to the internet. It is an offshoot of the Copyright Act and includes the remaining areas not covered by the copyright act.
Thieving web content is also punishable by Google. Google has their process on how they penalize sites who plagiarizes content from other websites.
If you have been a victim of plagiarism online, you can ask for legal help from copyrights lawyers. There are already a lot of complaints about web content plagiarism, and there are direct authorities you can send your complaint with.
Start writing from your experience
Writing content is easy when you write from your experience. If you plan to write about something you have no experience with, there’s a higher tendency for you to pirate thoughts, and worse pirate an entire text because you don’t know how to put it in different words conveying the same meaning.
This is a usual excuse for people who have committed unintentional plagiarism. But to keep you safe, just don’t publish anything out of copy-paste.
Effective writing is comprehensive writing. If you can’t use simpler words because you don’t understand it yourself, you can not write effectively about it.
Again, do not talk about something you don’t know.
Interview “Authorities.”
About what was already mentioned in the previous item, if you know nothing about a topic, why don’t you spend time interviewing “authorities”?
An “authority” is a terminology being used for people who are an expert in a certain field. It doesn’t have to cost you a fortune if you are planning to interview. If you are planning to write for a health niche, you can talk about it with a medical professional who has enough knowledge about the topic.
You cannot just copy what you see online because you don’t know them personally to trust them as professionals. Sensitive topics such as health and fitness with direct recommendations should be founded by health and fitness professionals and enthusiasts themselves.
Otherwise, if you plan to write still, you’ll end up writing something that doesn’t have substance. Google will base your rankings based on the substance of your content. The substance, usefulness, and relevance of your site’s content is a key factor for Google’s SERPs rankings.
It is not just about link building; it’s about trust and content building.
Invest on “Technical” Learning
If you don’t have enough resource people or if you find it too burdensome to interview experts, why don’t you become an expert yourself?
You don’t have to join medical school, though, but there are online seminars and forums you can join. Invest o.in “technical” learning. Spend money, time and effort for it. It is better to write about the processes than to write about its aesthetics.
Experiment and try what you learned so you can have a stable, rooted and first- hand experience, that results in high-value content.
If you want to develop an authority site, you should be able to produce fresh ideas that people can learn from. You have to be all-original, factual, technical and comprehensive.
Continue reading here: Using Content Influencers to Shape Your Marketing Strategy
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