Top 10 Ways to Boost the Social Signals
Before we get to the point of ‘How To’, take a look at the ‘What are’ of the social signals.
What are Social Signals?
Views, likes, votes, pins, shares on Twitter, Facebook, Pinterest and other social media sites are termed as Social Signals. These signals reflect how much is your brand being talked about by consumers and how much your SERP (Search Engine Results Page) ranking is improving.
And, why are these so important?
The right choice of social signals increases repeated site visits by reducing bounce rates. It improves the ranking criteria as social signals on one-page impact other pages within the same domain.
Liking or voting a web page possibly replaces backlinks and develops good brand visibility.
All these ultimately move your website higher in (Search Engine Results Page) SERPs. So, giving importance to these social signals is obvious. Taking a look of the some of the trends followed in 2015, here’s a list of ways to boost your social signals in 2016.
We realize that social signs do help in deciding your site’s rank, and we have some bland theoretical experiences with reference to why Google has chosen to incorporate social signs as one of their positioning variables. This implies it’s imperative to turn some of your internet advertising consideration to expanding your social signs. Here’s how you should do it in 2016.
#1. Social Media Channels
The principal thing you need to do, keeping in mind the end goal to expand your social signs, may appear obvious, yet it’s critical. Ensure you have a well-maintained and updated profile on each online networking website. This incorporates Facebook, Twitter, Pinterest, Google+ and LinkedIn (when it bodes well for the industry you are in and your target audience).
#2. Active Participation on Social Media
Having a profile on various social media channels is one thing and maintaining those profiles and keeping them updated in another. It is good if you have a social media presence, but you should actively participate in it. Those who know its importance hire a separate team of social media managers and strategists to maintain their social media profiles. It’s worth investing in it.
#3. Engage with the audience directly on social media
More and more people are engaging on social media daily. They like, comment and share what they genuinely like. And, in the comment section they usually ask their queries about the product or services. You can have a conversation with your audience in that section and clear their doubts. This will build your reputation as a company. Have a minimum reply time so people don’t have to wait to get their queries sought out.
#4. Content is the King of Social Media Too
Informational content in an interesting manner is a great way to spread the message to your audience. People like to be entertained, informed and motivated, not immersed with upgrades about how popular you and your products are. Give good reasons to people to visit your page. Give them something that makes them better.
#5. Add Social Media Buttons to your Site
This is also an obvious choice to give your audience an opportunity to share your content. Not everybody will copy the URL and paste it on Twitter, Facebook or on other sites. A click on share button would do the task for you. It eases the work o the website visitor. Clicking the share button is the most followed practice among the website visitors.
#6. The Position of The Social Media Buttons of your Webpages
Placement of social media buttons on the web page also matters a lot. The placement of buttons should be somewhere where they are visible clearly because clicking on them will get your content to others. Some of the most popular and recommended positions of social media buttons are
- On the top of the web page
- At the end or beginning of each of the posts
- On the left-hand side or right-hand side of the web page
#7. Blog
It is when people want to read about something particular in detail, they head toward the blog section of the website. To increase the visiting time of the visitors on your web page, you ought to have a blog on your website. They love to read the free, informative, interesting content related to their search. An interesting blog can go viral within no time. If you don’t have much time to create and curate the blog yourself, then hire a professional content writer to write blogs for you.
#8. Request Shares
Don’t be shy asking people to share your content. How many YouTube videos have you come across that pitch a “Hit Like & Subscribe Button” or “Subscribe for more such Videos”? The same strategy is followed with blogs. Tell people to share; tell them personally or incorporate it into the content at the end. The dedicated regular visitors will do it for sure. Again, to make the content is shareable you have to make it interesting and informative.
#9. Share Others’ Content
A totally promotional approach is not good for the long run in online marketing. Take a time out to read others’ content and share that on your website as well. This is a genuine approach. Engage yourself in the conversation happening in the comment section of the other blogs that interest you. When you come across a really interesting post, don’t hesitate to share it and give credits to the writer or author. You can either do this on your website or on your social media channels.
#10. Stay on Top
The world of Internet marketing is continually evolving. You never know when Google will roll out its new algorithms and change a few things that would affect your website’s ranking. A few points of information skipped and your ranking will drop drastically. That has happened to many online marketers who don’t keep themselves updated with the latest information. So, always keep yourself updated with latest social media marketing trends and internet marketing.
Continue reading here: What Makes Email Marketing So Effective?
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