7 Tips To Boost Your Business's Engagement On Social Media
Like many businesses, you’re using social media as an effective marketing platform. Right now, you’re doing ok, but you could have better engagement with your audience. This guide will show you how to get the most out of every post you make online, and really boost your engagement. Give them a try and see just how much it improves.
1. Track your progress
When you’re writing blogs or other content for your website, you’ll take the time to sit and examine the data behind it. Who’s visiting your blog, how long are they staying for, are they buying after they read this page? You need to be doing the same with your social media posts. There are plenty of tools out there that can help you get really granular data on what’s working, and what isn’t. Use the data to see what your followers are engaging with, and what needs to be dropped.
2. Don’t forget SEO
Just like in website posts, your posts are affected by SEO. Any social media post can show up in a Google search, so to get the best results, and more eyes on your posts, you need to be paying attention to the SEO of every post. Keywords are just as vital here as they are elsewhere. Remember to find the most appropriate keywords for your post, and use them without overstuffing the post with them. All the usual rules apply here.
3. Hire the experts
As with any job, sometimes you need to call in the professionals. This is especially true if you’re a small business, and your team needs to be focusing their efforts elsewhere. You can find quality copywriters and proofreaders online, so hire in the talent if you need to, or if you feel a post is too important and needs an expert writer to craft it. Here’s a few sites where you can start hiring from:
- Upwork
- Freelancer
- Paper Fellows
- People Per Hour
- Big Assignments
4. Write useful content
This should go without saying, but every post you place on social media should have a use for your audience. They want to learn something new from you, or see something different and exciting. Take the time to craft posts that actually mean something, rather than clogging up feeds with ‘fluffy’ posts.
5. Use images
Many social media users are happy simply to scroll through their feeds, and will only stop if something catches their eye. Your text posts can be amazing, but users can and will skip over them. The best way to avoid this happening is to use striking images to catch their attention. It’s been shown that images of people smiling are very effective, as they convey the image that you’re a friendly and approachable company. Video is also a good way of getting their attention, as they autoplay when the users sees them.
6. Don’t spam your users
Have you ever had to unfollow a page because it was just posting far too much? No one wants to put up with one page clogging up their feeds. It’s irritating, and it stops them seeing content from the other people they follow. This is why you need to be posting only quality content. Posting once every few days with excellent content is better than posting every day with content that doesn’t hold any meaning to your audience.
There are times you can repost something, but be careful about how you do it. Many pages for example, repost important content, such as information about sales, at different times of the day so everyone will see it.
7. Proofread and edit every post
There’s a feeling that social media posts aren’t as ‘important’ as a blog or website posts. Because of this, posts aren’t edited properly and so just aren’t as good as they should be. In fact, your social media posts should be just as polished as anything you would post elsewhere online. Take the time to sit and proofread every post you write, before it goes live. Tools like Grammar Checker and Easy Word Count can help you get it right. If you don’t have the time to do this, you can hire experts to handle it for you.
Social media is a vital part of any business’ marketing strategy, so remember to treat it as such. If you use these tips, you’ll be able to boost your engagement and really get the most out of what you post.
Continue reading here: 9 Steps to Achieving an Amazing Mobile User Experience & Avoiding SEO Demotion
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