Be Sure to Target Your Social Media Marketing
Before you can even think about marketing your products and services, the first question that you need to ask yourself in this situation is – where are my potential customers and prospects hanging out on the Internet? This is vital information because if you do not know where your prospects are then how can you market to them? You need to find them because if not, you are just wasting advertising dollars.
This is why in the last decade alone several business intelligence organizations like Primary-Intel.com have been working towards empowering their clients with the knowledge and the information on how customers behave and where they hang out on social media sites.
This information, in the form of reports, will help you make smart decisions as to where you should spend your advertising dollars and how to measure results with your social media marketing.
Know Your Customer’s Online Presence
According to recent social media research, it was found that around 16-25 percent of the Internet population spend their time on social media alone. That is a significant number.
Another report that was specifically targeted at the US population found out that over 90 percent of the US population had visited social media sites in the year 2011. One out of six minutes is spent on social media sites. And some people said social media was just a fad! It is rather a game changer. An average of at least 33 hours is spent every week on the Internet by an average person and out of that, 8 hours is spent on social media.
Right Content for the Right Audience
The trend lately has been towards the entertainment niche with people spending more time on the Internet consuming entertainment related content. The maximum number of consumers falls in the 18-34 age groups who spend a majority of their time watching videos and other multimedia content. They also spend time on social media at the same time sharing their views and opinions.
Mobile owners are updating their status live on social media while watching television while others are busy checking their email on smart devices. Facebook and YouTube top the list when it comes to being active on social media while simultaneously watching television.
Information like this is vital in understanding what kind of content you should be sharing on social media, and knowing the times that your visitors are most active will help you grab the lion’s share of the pie. This is how you find and target your audience online based on knowledge and information.
Facebook is Winning the Battle
When it comes to the battle of social media websites, it seems that Facebook is winning the battle by leaps and bounds. Facebook has the largest number of active social media users which was reported at 845 million in its last official report. According to a report by ComScore, Facebook is also winning when it comes to time spent on the website. Users spend the maximum amount of time on Facebook which means the most engagement happens on Facebook.
Many people believe Twitter is more fun and more professional, though.
Facebook can capture 14.6 percent of the Internet users’ mindshare or time spent when compared to other social media sites for which the number hovers around 2 percent. The gap is significant, one that could make or break your marketing campaign.
Twitter and LinkedIn are the second and third largest social media sites in terms of consumers being active and participating. One salient point to be noted here is the role of Pinterest and Google Plus that cannot be underestimated.
Video Marketing
It is about time that marketers understand video marketing and make sure that they are incorporating it in their branding strategy. Americans are watching more videos than ever before and if you are not developing engaging video content, then you are effectively losing customers to your competition.
The number has jumped significantly by a whopping 43 percent reaching 100 million daily views. For example, this is about one third or 33 percent of the population of the US watching one video on a daily basis. Back in 2011, 43.5 billion videos were viewed online, and more than half of them were via Google properties such as YouTube.
Users are now spending more time watching videos than ever before. The recent trend has been towards the long form of video content. Major players in the segment are Netflix, Hulu, and of course rising YouTube stars who are creating engaging and viral-worthy content on a consistent basis. A lot of marketers are now moving towards edutainment videos where they are creating video content that educate the viewer on a particular topic. Much of these videos are being seen on mobile devices, smartphones, tablets, and notebooks.
It is a smart decision to create a dedicated video channel for your content purposes. This will also help you with creating a brand. You can soon be on your way to reaching a higher plateau.
Continue reading here: How to Build a Successful eCommerce Brand
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