8 Social Media Tricks for Driving Customer Traffic Straight To Your eCommerce Site
New businesses struggle to find the right channels to market their businesses. With a little too many channels available, it is perhaps a bit difficult to ensure which channel is the most promising one or delivers results as required.
Nowadays, most of the small businesses are relying on social media marketing and prefer it over other mediums of marketing. Since social media marketing has aided in the expansion of many businesses to increase reach, sales and allow for a medium of networking, it is considered as a prudent source. In the end, driving traffic to generate sales is everything. After all, everybody needs a bread and butter earning.
Ecommerce businesses reap the most benefits out of social media marketing. According to 2015 social planning guide, over 86 percent of top brands have Instagram accounts. Given 90 percent of customers trust product recommendations coming from their peers and through online reviews, online presence for an eCommerce business is a necessity.
While that may sound a little too much to digest, here are eight social media tricks that can help you drive traffic and make your eCcommerce business shine.
#1. Right Timing for the Right Content
Give your customers a pure sales pitch and they are sure to run away. However, if you come out as a solution provider and share away content that the customers feel they need, they are going to take it as a value addition from your end. Another additional responsibility that lies on your shoulders is making sure you don’t just share the information, make it interactive, tell a story and entertain them. Research and experiment on the timings and take care of the time zones of your audience. Once you put the customers’ needs ahead of your own only then will you be able to win them over.
#2. Optimizing the Posts in Your Favor
The game here is that of the keywords. If you really want your post to have greater visibility, use high-conversion keywords. It will help you get an edge when customers search for something and your post comes up as an answer: a win-win situation. In order to be able to do so effectively, research for the right keywords, the ones customers are using to search the related content in the industry. A bonus tip here would be to make your post a head-turner by adding visual elements to it.
#3. Using the Appropriate Hashtags
Hashtags are a sure-way to get your content discovered easily over the social media platforms. They help greatly in putting aside similar content in one place and promote the interaction by greatly expanding the reach of your posts. Don’t get carried away with them though by using too many in a single post. Use a maximum of two, or if the need be, three per post.
#4. Keep it Short and Simple
Not everyone has all the time in the world to read long posts. Keep them precise yet compelling to attract the audience. If the followers understand them well, they are sure to share it away if they can digest the meaning instantly. Therefore, choose the post titles/descriptions wisely and be concise about it.
#5. Engaging with the Followers
Social media does not only allow interaction with existing customers but it is also a place to discover future prospects. Once you start monitoring your posts, you will find it easier to interact with them, ask questions, respond to their queries/comments, participate in any discussions that have taken place and thank them for sharing your content. You can also join any relevant groups or build relationships with influencers to further expand your reach.
#6. Placing Social Sharing Buttons Strategically
Visit a blog or an article from a top-notch, reputable brand and you will see how they have placed their social sharing buttons: they are easy to reach and are not frustrating for the user. For instance, add Twitter or Facebook’s “Like” button on the product pages, all of them, and in prominent areas on your website.
#7. Utilizing the Customer Reviews
Customer reviews can prove to be an amazingly powerful tool when it comes to promoting sales. Today, customers are positively relying on reviews to reach the purchase decision. Each time a customer buys from you, don’t let that go in vain – ask him/her to write a review but keep it as an option. Also, ask for a review at the end of any confirmation email to a loyal customer.
#8. Consistency is Everything
Post content consistently for it is imperative to improve engagement. It eventually facilitates in driving more traffic to the website thus flourishing the business overall. Maintain a calendar to mark a frequency based on the market behavior. If you are consistent, the customers will know you care about sharing valuable content. Use marketing automation tools to schedule posts; it saves up a lot on time.
Here’s a bonus tip: Constantly track your progress and measure results after each activity. It helps in deciding which works specifically best for your business.
The competition is rising and so you have to use each and every tactic very strategically. Use social media marketing to drive more traffic and conversions, eventually leading to a higher customer engagement and loyalty. Add these tricks to your marketing mix to create the perfect recipe for growing your business.
Continue reading here: Benefits of New Age Digital Marketing for Banking and Insurance Companies
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