How to Make Your Mobile Marketing Strategy Grow Big: 10 Awesome Tips

For marketers, nothing is more important than staying competitive and for this, they need to fine tune their mobile marketing strategies from time to time. A recent study by Forrester Research unveiled some surprising truths in this respect. As per the report, marketers all over the globe are using mobile marketing techniques in a way that is having a depreciating effect on the user experience of the mobile users.

There are a lot of techniques and technologies are at the disposal of the marketers today. From native apps to powerful mobile web to mobile-friendly responsive web design to location technologies like Beacons to augmented reality, there has been a plethora of technologies that marketers can put to use to target their audience. But the real problem lies elsewhere. It is the lack of understanding of these technologies and how they can be used to boost the user experience.

Having understood this, we are going to introduce here 10 awesome tips for an effective mobile marketing strategy.

1. Give priority to customer needs

Your notifications and messages may not always be contextual and relevant and when they are not, your business risks losing customers. This is what happens with many adopters of digital marketing techniques. As too many notifications actually lead to users irritation and in the end dumping of the app, similarly anything that gives way to users frustration should be avoided. Your marketing maneuvers should add value to the user experience not demean it.

2. Ask is it contextual and individualized

Time is already ripe for giving focus to individual contexts, needs, and expectations when it comes to marketing through mobile devices.

• Are you delivering the right content to your target customers?
• Secondly, are you providing them the right content at the right moment, when actually they need it?
• Thirdly, do they like the way your content is being shown on their device?

All these questions must be answered positively to ensure perfect contextual and individualized marketing.

3. Make use of mobile moments

Mobile moments refer to those user moments in using a mobile device when they are most apt or prepared to receive your marketing content. For example, when they are in a distant city looking for a budget Bread & Breakfast, a travel app just at that time can inform them about the nearest choices. But the same thing cannot be done in the middle of the night when they are in sleep. Based on latest geolocation technologies and device sensor data and analytical data on the individual user pattern, you can know the mobile moments of individuals and accordingly you can address them.

4. Don’t just blindly jump into new technologies

Many marketers often think that being the early adopter of latest technologies and techniques would give them a lot of edge over competitors. But they often forget that hasty move in adopting new technologies can have a negative effect if they do not know how to utilize them properly. Just embracing too many new technologies ultimately can let loose their core competency and professionalism. So, it is recommended to take one step at a time and after mastering marketing, in one platform you should go for another.

5. Take expert help

Many businesses by social media marketing only understand sharing and connecting people. Unless they are tech geeks it is quite natural for them. It may take years for a business to master the art of mobile marketing and utilizing various digital avenues to the advantage of their business. But a business neither can afford to waste such time nor any mistake in connecting customers. So, it is wise to take expert help and delegate the marketing that business people cannot handle.

6. Provide right information

As a marketer, your credibility depends on the credibility of information you provide. A false or unverified or questionable information can forever put serious question against the credibility of your contents. So, business information provided should be accurate, well supported and full of clarity. As mobile devices support hyperlocal information including maps, your business should make use of them.

7. Integrate mobile marketing with your business

Mobile marketing is not a separate entity in business. Rather it should be taken as the continuity of your regular marketing maneuvers only with the difference of mobile specific attributes. Your marketing should not put all practices in the same bucket. You should have a separate focus for desktop users and media ads as well. But, all marketing maneuvers should be consistent with the brand message.

8. Connect it with latest trends

Marketing is all about how you can make use of trends to the advantage of your business promotion. So, keep a keen watch on the upcoming and prominent trends and connect them with relevant offers and promotions. When a promotional campaign perfectly coincides with an event, the chances of success automatically get doubled.

9. Hit and shape the iron bar when it’s red hot

Yes, this proverb seems to have the highest importance in marketing. You have Olympics going on and television throughout the day broadcasting the events. Now, if you manufacture a sports gear or say an energy drink, would it be not the right time to drive all out with a campaign? It can be an event or a sensational trend or a new viral technology or similar things that can influence masses. Your mobile marketing mechanism should be ready to tap the potential of such opportune moments.

10. Give your mobile marketing social edge

Social media experienced proliferation and growth I leaps and bounds in the recent years thanks to mobile devices mainly. Handheld devices helped to boost engagement more than ever. Now if your marketing maneuvers cannot see this simple connection, you are bound to be at a loss. You have to design your promotions for easy social sharing. Sharing alone can make your business visible to thousands in no time and even can help you go viral. So, when you connect promotions with events, do not forget to give it the power of sharing.

Continue reading here: How to Crack Instagram Influencer Marketing in Ecommerce

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