Social Media: A Growth Platform that Serves Every Business Equally
Businesses today are ready to walk an extra mile when it comes to improving their marketing campaigns to stay ahead of their competitors. One of the most effective ways to make your brand recognised is to make use of social media channels that leverage a wider reach within a minimal time.
Social media works as a great tool to hoist up the business growth, making the company more visible and accessible. Given below are some useful tips that will help you to make maximum results from the different social media hosts available out there:
1. Choose the Best Time to Share Your Stuff
There might not be any exactly ideal time to share your posts or stuff, but SumAll – the best data analytic firm – has shared the optimum time to shoot your posts on different platforms.
Suitable Time (EST) Platform
9 a.m. to 11 a.m. Google+
1 p.m. to 3 p.m. Twitter
1 p.m. to 4 p.m. Facebook
7 p.m. to 10 p.m. Tumblr
5 p.m. to 6 p.m. Instagram
8 p.m. to 11 p.m. Pinterest
Some of the eCommerce sites find Thursday night the best time to sell as compared to any other day of the week. But there is no strict call to follow these. Identify the best time suitable for your business and hit right on the spot.
2. Convey the right message through the right platform
Each social media site serves the marketing purpose in a different manner and grabs the attention of the distinctive audience. Once you understand this aspect, no marketing efforts of yours will go in vain and your business will be recognised on a wider scale.
Test with different formats on different platforms to evaluate the response rate. And remember one thing, that even the usage of social media varies in men and women.
3. Don’t just rely on the basis of Organic Strategies
In an ideal situation, it can be possible that your organic SEO efforts will be workable enough to serve all your marketing requirements. And most importantly, it’s all free. But we all live in a real world where nothing’s perfect. Oftentimes you are charged for a traffic spike.
It is preferable to make use of PPC strategy if you really want immediate results from your marketing efforts. All you need to do is research the best keywords that can draw the desired results for your business.
In addition to PPC, many social media platforms offer great opportunities for purchasing the ads. Paying for ads placement help you extend your outreach even beyond the boundaries of your current community in a quick and truly effective manner. Organic results are great, but shelling out some investment for advertisements won’t pinch you either.
Therefore, social media is a great platform for any business to create a wider and stronger customer bases. You are just required to stay updated with the evolving trends so to use the right tactic to become cynosure among your intended audience. And you will never feel disappointed with the results of your marketing efforts.
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