6 Facebook Marketing Tricks to Avoid That Will Only Waste Your Time
Facebook has been the top-most rated social media in product marketing today. Product branding and advertisements are done through posting contents that showcase and flaunt the products information. There are many strategies and tricks available to all Facebook marketers everywhere, but there are also a lot of common misconceptions and mistakes they should avoid.
These are the top 6 Facebook marketing tricks every social media marketer should avoid.
1. Incomplete page setup
Before tackling your content, it is important that you establish your Page’s profile first the right way. From the cover photo to necessary information, all blanks must be filled out completely. The most common mistakes some eager Facebook marketers do is to leave blanks for minor details during page setup intending to get back at it, then eventually forget about it.
All information necessary for your brand must be displayed and placed correctly because people may see your page to look for information like office hours and contact numbers. Use high definition photos for your Page profile and cover photo, then follow the exact guidelines of Facebook on what to use and what is illegal.
2. Posting too frequently
This will not just definitely waste your time, but your efforts as well. For product marketing on Facebook to be successful, one should not just focus on the frequency of the postings but the quality of the content.
Constant advertisement posting can be boring for your brand. What you should do instead is to spice up your post with the right mix of photos, videos, and engaging polls or surveys that will enhance customer interaction on your page. With this strategy, the end goal is to get more engagements with fewer posts.
3. Untimely contest postings
Running a successful Facebook contest could mean maximum product exposure. The most common mistake is that it is not posted promptly. Depending on your goals, contests should be run in conjunction with a current event happening that is relevant to the product and which targeted customers or audiences can definitely relate to. A random contest post doesn’t get the same engagements compared to a strategically posted contest.
4. Asking for likes, comments or shares
Gone are the days where the most trending post is just a post asking for it. The best thing a social media manager can do is to create relevant topics and unique photo ideas that will encourage active users’ interactions like name mentioning (friend tagging), commenting, and sharing. Sure, these things are important in Facebook marketing because it means that the more Likes, Comments, and Shares you have the more audience your brand is reaching; however, correct engagements are more relevant. Just keep every post active by responding to comments and tagging the people you’re replying to. This is a great way to get your post afloat and get more people to interact further.
5. Deleting “trolls” and bad comments
Handling haters and negative feedback on Facebook is stressful, but finding a way out instead of just deleting them can be a very good move for your Page.
Hiding and not utterly deleting comments is the best way to go for trolling. The poster may still see it, but this will make it disappear in public. The hater may lose interest for the lack of attention given to him and may back off. Additionally, replying proficiently and generously to negative postings can turn bad exposure into good publicity by making the post trending.
Sometimes, allowing customers to reach out negatively to your brand through your Facebook page may repel them from taking it out on their own blog sites or Facebook account.
6. Disregarding Facebook Insights
Facebook Insights is where you can see how well your content is doing. Make the best out of this feature by using the data and information you get from here in building and setting up your posting strategy. By doing this, you can stick to those posts and contents that gather more interactions and reach more audiences.
Conclusion
Facebook is a great tool for marketing, just make sure you make the best out of its features and focus your efforts on what is more important rather than what is the norm in order to get the right exposure to your brand.
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