5 Reasons your Site Needs a Professional Blogger Today
You may also ask what the point is. Whether your site is selling eLearning products, wearable gadgets or cloud based services, do you really need a blog?
Well the short answer is yes. What’s more, not having a blog can really put you at a disadvantage compared to your competitors who may already have a variety of quality content on their site.
The Blogger’s Skill Set
Before going any further, let’s have a look at the skills you should expect from your blogger:
- An ability to write quality unique content that is engaging, entertaining, informative and authoritative.
- An understanding of the purposes of blogging – that is, the importance for both web users and search engines that a site should be regularly updated with fresh content.
- An understanding of the conventions of blogging and writing for the web – i.e. how to structure a blog post, including an appropriate use of titles, sub-headers, images and length. For instance, your blog should be crafted with SEO (search engine optimisation) in mind, so that it ranks highly on SERPs (search engine results pages), as well as being not so short that it doesn’t cover the designated subject, and not so long that readers eventually get bored.
- The ability to conduct thorough research into your industry in order to produce up-to-date and authoritative content, as well as coming up with titles for your posts so you don’t have to.
- To have his or her finger on the pulse as to what’s trending on the internet at any given time, in order that a blog post can be created in response to it, ensuring that it gets the most exposure as possible.
- An ability to write content that is SEO optimised without keyword stuffing. In other words, content that will perform well on Google without sounding unnatural.
- The ability to load your blog to CMSs (content management systems) such as WordPress and schedule for posting.
- And possibly the most important … the ability to create an effective content strategy going forward.
- The ability to stick to deadlines.
The points above are very important, especially as the world is awash with amateurs claiming to be expert bloggers who think just because they can hold a pen, they are the blogger for you. Most are not.
If your blogger can do everything on the above list, then you can develop a relationship whereby they’re doing all the hard work with your content, leaving you to do what you do best – run your business.
So, let’s look at the reasons you want – nay, NEED – a professional blogger writing regular content for your website.
Why Your Site Needs A Professional Blogger
Thought Leadership
When it comes to selling your products, you know you’re the best site to come to. Your products and/or services are well priced, your customer service is second to none, and you have years of knowledge at your disposal. But there’s one problem – everyone else is claiming to have the same set of skills, be the best value for money and to be providing the best product or service available.
So the question is – how do you set yourself apart?
Well, utilising the skills of a pro blogger is an excellent place to start. While you have a level of expertise that few can match, it may be that your skills set doesn’t incorporate the written word, and while you understand your product better than anyone, putting that into a blog is a different story. Employing the services of an expert blogger who can ghost write for you in your name is an excellent idea in this instance.
As such, when readers click on your blog and read that you have plenty of valuable tips and a deep understanding of your niche, it will instil confidence in them, which will do no end of good in trying to encourage potential clients to put their hands in their pockets. They’ve already seen your products, they know that you’re reasonably priced and now they know that you’re knowledgeable and passionate about your product. What can they do but invest in that passion and understanding?
What’s more, as readers start to enjoy your blog, they will look out for it and often bookmark it as the place to go when they are looking for valuable content surrounding your niche. Over time you will establish yourself as an industry authority and this will increase your exposure considerably.
Increased Domain Authority
Moz describes your Domain Authority as “a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines.” In other words, a site with a DA of 40, will more often than not be ranked higher than a site with a DA of 35.
I’m sure you’ve already figured out my next point, and that is that your blog will often play a major role in your DA. If you have a well-written blog that is published regularly (as in at least once a week) you should start to see your DA rise over time.
The more often you publish your blog, the quicker your DA will rise.
It’s expected
As such, more and more of your customers, especially the younger generation, live and breathe the internet. And this generation will expect your site to have a blog. If you don’t have a blog, you will lose credibility in the eyes of many visitors to your website and some of them will never return.
Free Advertising
Twitter, G+, Facebook, Stumble Upon and many, many other social networks and blogging sites are crammed full of lovely people and accounts who spend hours every day searching for great content to share with their readers. Content curation is a big deal, and if you have quality content it won’t be long at all until someone spots you and starts sharing your blog with all their readers, contacts, followers and fans.
There are countless accounts on sites such as Twitter with users who spend hours every day just looking for quality content within a particular niche to share. Some of these are personal accounts doing it for fun, others are businesses relying on quality content from others to pad out their own social media accounts. Either way, the world is hungry for quality content and there’s plenty of room for yours.
Blogging is the Future
The chances are that if you have a business email, you’re already receiving countless messages from SEO companies offering to get your site ranked number one on Google for the price of a pint of beer. Well, the reality is nothing comes free in this world, and if you believe these companies, don’t be surprised when your £3.50 doesn’t pay off.
If you really want to make waves on the internet, then you need the help of real experts like us who can help you with everything from keyword research to SEO copywriting and grow your search engine visibility organically and meaningfully over time.
Make no mistake, the value that a well written, knowledgeable, engaging, unique blog can have for the long term success of your business.
What’s more, if you don’t have a blog, you can be sure that your competitors do, or, if they don’t, they’ll be taking the steps to get theirs up and running as we speak.
Continue reading here: 5 Social Networks You May Not Have Heard Of
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