6 Social Media Marketing Tips For Your Brand
Every business that has an online presence (and that should be most) needs to concentrate some of its marketing efforts on social media networks. However, in this crowded marketplace it can be hard to ensure that your voice (and brand identity) is heard above the social chatter.
To stay ahead of the competition it’s worthwhile researching your ideal audience first. From there you can target more specifically those users and provide them with the information, products, and services that they want.
In an effort to help you promote your brand via social media networking sites, we’ve compiled a list of top marketing tips to help you stand out.
UTILISE THE AUDIENCE AT YOUR DISPOSAL
Your brand is likely to already have a following on Twitter, Facebook, and Google+ (to name a few), but that following is often impersonal or purely business orientated. Forward thinking brands realise that social media is about connecting with people, so it’s worth considering the personal audience that many of your staff already has.
Collectively, it’s likely that your employees have a much larger audience than your brand itself does. Consider your employees and identify any areas that you can capitalise on – this generation is very savvy when it comes to using social media networks. Use this untapped knowledge to promote and share your brand, its content, and your business products and services, to a larger and more tailored audience.
EMAIL MARKETING IS STILL RELEVANT
A lot of the marketing focus when it comes to the digital world revolves around social media networking sites. This is clearly a good idea but email still exists and your brand should still use that platform to reach its audience and consumer base.
Develop a good and considered strategy to utilise email marketing and look into the correct format to maximise your potential ROI. Focus on devising a clickable subject line and you’ll find that many people start clicking through to your website (and of course, open the mail in the first instance). This effectively increases your brand exposure and saturation and (ideally) purchases of your products and services.
Don’t spam your email list though. It may be a good idea to opt for something like a monthly newsletter. This will keep you in contact with your customers and it’ll keep them up to date with your business model. Remember too that you have to have explicit permission in order to send email.
FACEBOOK ADVERTISING
Facebook has recently developed its advertising potential providing brands with a more specific and tailored way of reaching an audience. The options are now much more considered ensuring that a brand can effectively target a given demographic.
Use Facebook’s advertising potential to drive traffic to your website. Really it’s as simple as trial and error – if it doesn’t work, tweak your audience settings. Remember that you should already have a good idea of who your customer and audience base is. If you don’t some market research is not just advisable but completely necessary at this point. You can also use Facebook to remarket to your website visitors, simply by creating a web custom audience and placing a small tracking script on your site.
SOCIAL CUSTOMER SERVICE IS A BIG JOB
There are so many people using social media networks and the size of your business doesn’t matter, the volume of customer queries can become overwhelming. Handling this volume isn’t an easy task and in fact is becoming increasingly a full time job.
Use any customer queries or even complaints to develop new blog content for your website. This will ensure that many of the queries have a preordained answer, cutting down on the time it takes to maintain your brands audience. This is an effective way of scaling your social media interactions with your audience and customer base.
ORGANIC POSTS DON’T HAVE THE SAME SCOPE AS PAID ONES
One of the ideals when it comes to promoting your brand online is for your audience to share your content naturally. This increases your brand exposure and ensures that your content is being read and seen by an even bigger audience.
However, there’s no easy way to measure this practice and in fact it may not even be very beneficial to your business. Often the new audience isn’t one with any interest in your business or its brand.
To maximise your potential returns on social media networking sites it’s important to pay for advertising space. As we mentioned earlier, Facebook lets you target a specific audience – this cannot be underestimated. In fact a smaller, more bespoke audience is only going to benefit your business and likely create more loyal customers.
Your audience needs to grow and adapt with your business. Don’t rely on it to share your content. Instead promote yourself effectively and enjoy some increases in traffic, courtesy of your audience base.
REMEMBER WHAT YOUR AUDIENCE CARES ABOUT
The final piece of advice then is to stick to your branding. This is what defines you and what makes your business model palatable and relatable to your audience. There are things that your audience expects from you and these things have been promised (explicitly or implicitly) by your brand identity.
There are some specific things that customers care about according to content marketer Marcus Sheridan:
- Cost and Price
- Solutions to problems and issues
- Questions relating to comparisons with other products
- Reviews
- Best-of questions
The advice in this article provides a business with the marketing tips it needs to develop new blog content for its site. If done correctly you can meet the audience and its needs before that audience even realises what they are.
Social media marketing is a very effective way to reach an audience. Follow some of the above advice and galvanise your efforts on these digital platforms to promote your online presence and your business.
Continue reading here: Strategies For An Effective Social Media Campaign
Was this article helpful?
