Adding photographs

In the right blog, photographs can add interest, information, candor, and color — and hopefully generate some business. Not every photo is worth 1,000 words in the blog world, but they can sometimes be the fastest, simplest way to explain something to your audience, and photos sometimes get more reaction or attention — perhaps you're launching a new logo, testing customer reaction to the playback controls of your new phone, or want to show the new artwork in the lobby of your headquarters building. Or perhaps your company's softball team just cleaned the field with the competition. Whatever the use, if you're going to use photos on your blog, you need to be able to turn images into Web-ready artwork and then display it in your blog.

Some blog solutions are built specifically for photos — if you need to present visual information more often than textual information, such as an architect or a weather site, for example — you may want to consider one of these. I talk more about photo blogs in Chapter 13.

Continue reading here: Buzz Marketing with Blogs for Dummies

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