Buzz Marketing
Creating a blogroll
Most bloggers like to read blogs as much as they like to blog themselves. They have favorites, and they're happy to share them with you in the form of a blogroll a list of links that the blogger regularly refers to. Blogrolls are also a way for bloggers to share blogs they admire with their readers. Of course, bloggers also create a blogroll for other reasons 1 It never hurts your search engine rankings to be linking to highly trafficked Web sites. 1 The blog you link to may return the favor,...
Promoting with Links
Links play a huge part in generating buzz for your site. Get mentioned in an influential blog, and your traffic zooms upward, as that blog's readers come to see what all the fuss is about. From there, these readers may create more buzz by posting on their own blogs, or sending an e-mail, or just talking about what they found at dinner that night. The most dramatic example of this is called the Slashdot effect: Getting mentioned in a post on the community Web site Slashdot often brings an unsuspecting server to its knees.
Webbased tools
Regardless of your blogging setup, you can always use a Web-based traffic tracker. You place a small piece of JavaScript code on every page on your site, which then reports activity back to the service you're using. Because these tools require JavaScript to run, they aren't as comprehensive about recording every visit, and they have no way of tracking non-HTML files, such as PDFs and images. On the other hand, you can track information with JavaScript that just isn't available with log files,...
Media Kitty
Created by Heather Kirk, Laura Serena, and Kurt Mang Date of birth September 5, 2001 Numbers count 2,729 members 2,398 total member posts 20,000 to 40,000 unique visits per month, with around 20 page views per visit 10,000 e-mail subscribers to the free newsletter The Gist Media Kitty is a blog designed to facilitate information exchange and build connections between journalists and public relations professionals working in the travel industry. Members make content contributions in the form of...
When youre sure everything is correct click Continue to complete the application process
After you finish the application, Google reviews your blog, and if it approves your application, you have to provide some additional information Social Security number, Employer Identification Number, and so on. The review Google conducts ensures that the Web site the ads are placed on meets Google's editorial guidelines (for example, no obscenity). After Google completes its review, you receive instructions on how to customize and place the ads into your blog templates. You may need a little...
Copy the provided HTML code and paste it into your blog templates
You may need the help of a technical person if you don't have the ability to edit the templates yourself. If that's the case, copy the code carefully and provide it to your technical person, along with information about where to place it on the page and any information to use alongside it. Figure 14-9 shows an Amazon PayPage. Readers can reach an Amazon PayPage by clicking the Amazon Honor System link on your blog. anri3zon.com. WvitwcARr i .m - i ru allium-, i heu- ( UT. m r V 5 USfl AH'S Y. M...
Managing a blog with multiple authors
If you're going to be working with several people on one blog, talk over how often you expect each other to post. Having a co-blogger takes some of the stress off you, especially if all the authors contribute regularly, but it can also lead to confusion and repetition. You have several different working strategies you can employ 1 Assign each contributor a day of the week for which they're responsible. Assignments don't preclude others from posting that day, but this practice ensures that...
Buzz Marketing with Blogs for Dummies
This post to Btogger wiill help me decide whether ttiis service is the right one for me, I'd like to make a link to the Google Web site from here. posted by Susannah 1 17 PM P o comments Rates for contract Web designers vary regionally, but be sure to get quotes from at least three different designers. Go with the one that's the best fit for your needs, and don't equate a high price tag with high quality. Bells and whistles Blogs are a hot technology area on the Web right now, and that means a...
Dont Be Greedy
You can pitch, and even sell, your own products and services via your blog. You can also add a number of other revenue-generating functionalities to your blog, including advertising, affiliate program links, and donation requests. (I talk more about these tools in Chapter 14.) Carry all this too far, however, and your blog becomes a sales tool rather than a communication tool. You lose readers and you certainly won't sell anything when you get carried away by the desire to make money with your...
Provide your primary email address and select a password and then click Submit
Review the Operating Agreement and then provide the information necessary to open your account. Necessary info includes payee name, address, phone number, tax ID number, and tax classification, and let Amazon know how you want to be paid. 4. Provide your blog's URL, a description of your blog, and the kinds of products you want to list. Click Submit. 5. Depending on how you want to receive your earnings, you may need to provide your bank account information. 6. Review your information to...
War blogs and Trent Lott
In 2002, the war blogs entered the scene. War bloggers tapped a vein of outrage and political skepticism to keep the White House in the hot seat about the war in Afghanistan. Others expressed support and arguments for what was happening. Joshua Micah Marshall, journalist and blogger, started his Talking Points Memo blog (at www.talkingpointsmemo.com) in late 2000. Marshall also writes for the Washington Monthly and several other traditional media publications. During a speech at Strom...
Exploring Employee Blogs
When the company has a blog, many employees want to join the party. In fact, some of your employees may already have personal blogs that they post to regularly. Spend much time in the blogosphere, and you come across bloggers who lost their jobs because of postings to blogs that employers objected to. The quantity of discussion would lead you to believe this happens all the time, but I suspect that the medium simply finds the topic fascinating and that it isn't all that common. Nonetheless, it...