Advantages of Using an Autoresponder
An autoresponder allows you to capture the email addresses of your website visitors so that you can build your own opt-in targeted mailing list and follow up with your subscribers automatically. This is the tool most commonly used for sending an email newsletter.
The autoresponder will automatically extract the prospect's name and use this information in your follow-up messages. With an autoresponder, you can send personalized follow-up messages addressing each subscriber directly by their own name. If you personalize an email message with a subscriber's name, this prospect is much more likely to buy from you.
You can sell your products 24 hours a day, 7 days a week with the help of an autoresponder. An autoresponder is also a handy tool that automatically follows up with a series of email messages at preset time intervals and works for you 24 hours a day. You will be able to develop your follow-up messages and set reliable time intervals. For example, you could write a series of 7 messages that you want delivered to new subscribers and set each of those messages to be delivered to new subscribers every third day. So, when someone initially subscribes at your website, that person will receive one follow-up message instantly and 6 more messages over the next 18 days. All of this is accomplished without any additional effort from you, other than the one-time setup of the messages in your autoresponder.
Following up with your prospects could easily translate to a 100% increase in your sales or more. Your potential customers may simply forget about your initial message or they simply may have a bad day which is why it's so important follow-up with your prospects at preset time intervals at least five times after sending your initial message.
Autoresponders are great for sales letters. Suppose you posted to a couple of forums and newsgroups — you could offer a free report about your industry. You then post the email address of your autoresponder instead of the website and within seconds the forum user could be reading your free report via your autoresponder follow-up and your autoresponder messages could direct them to your sales letter for a related product. It's 100% automatic. With your autoresponder, you can even set up predefined answers to the most likely questions. This can cut up to 80% of your normal customer service requirements.
Given below are some of the other key benefits of autoresponders:
Continue reading here: Autoresponder Programs or Scripts
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