Tips for Creating an Ebook
The most important aspect of an ebook is the content. Unless the content is well written and interesting, you will find it hard to attract customers. So the first rule of thumb is to produce useful content.
The format of the ebook is also very important. I recommend that any ebook you develop be created as a PDF file. The main advantage of using PDF is that it works with almost all operating systems whereas many other types of files cater only to Microsoft Windows users.
Additional tips to consider when creating an ebook include:
0 Make sure your source code is protected. This should be done for security reasons. Your source code may allow unauthorized users to hack into your website which is the last thing you would want from a marketing campaign.
0 Allow icon customization (allow using custom icons for your ebooks).
0 Allow resizing of the compiled ebook to the preferred size. Resizing and icon customization basically allow your customer to change your ebook according to their own preference. You could allow your customers to reformat and edit content from your ebook. However, care should be taken that they are not allowed to delete advertisements and links to your website. Making links and advertisement un-editable can be done while creating an ebook.
0 Allow co-branding of your ebook. This is a very successful strategy and gives your customers a huge incentive to download your ebook and pass it on to their customers.
0 Create an ebook search function. This provides easy navigation. Readers should be able to skip to any page in the ebook directly. They should also be offered keyword search functionality that enables them to search for a particular keyword in the ebook.
0 Support Flash Files, Shockwave, JavaScript, DHTML, Audio, Windows Media, Midi Files and other formats.
0 Insert a tracking feature in your ebook that tracks the number of people who have downloaded your ebook.
There are many different ebook compilers on the market that can help you accomplish everything discussed above. Simply do a search engine search for "ebook software" or "ebook compiler" and you'll find plenty of options. The two software programs that helped me turn this "Dotcomology" ebook into one of the most popular and widely read Internet marketing ebooks of all-time are Adobe Acrobat at Adobe.com and viralPDF at ViralPDF.com.
12.2 Viral Marketing through Emails
Email is one of the best ways to spread your marketing message. It's fast, cheap and, most important of all, it can be viral. Have you ever sent a message to your friends, maybe a joke or a story, only to have it sent back to you days later with several other email addresses in the CC field that you don't recognize? That's because your friends have sent it to their friends, and those friends in turn have sent it to their friends and so on. The email chain is often endless.
Email is an ideal mechanism for viral marketing, because a message can be spread to multiple recipients almost instantly.
Email allows us to touch people at any time and in any place. Email enables a whole new dimension of branding by allowing our brands to be directly connected to the times and places in which we deliver them. Because we can touch people more precisely, we can brand ourselves more accurately as well.
Email that you send to your customers and friends, if interesting or useful, could again be forwarded by your customers and friends to their own customers and friends.
A good illustration of viral marketing through emails is through ezines and newsletters. The term ezines is coined for publications sent through email. These publications could be anything such as articles related to your business, press releases for a new service offered by you or any other write-up inviting people to visit your website.
Continue reading here: Using Ebooks for Affiliate Marketing
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