Attract a few good link partners
A "link partner" is simply two webmasters who agree to place the other's links on their site - in return for the same. You actually exchange links.
And this it is one of the oldest methods of gathering inbound links to a site.
In the past, many affiliates, myself included, spent a great deal of time looking for sites that would be good candidates for a link exchange.
Once we found one, we would send an email to the Webmaster and make a reciprocal link request.
However, because this technique has been so widely used, it is no longer an effective method of creating inbound links to a site unless it is done with great care.
And, by great care, I mean that I will only exchange a link with another website if the link that I place on my "links" page benefits not only me, but my visitors as well.
In other words, only if it makes sense to exchange links, will I add their link to my page.
In return, I will send the Webmaster a link to my "Link to Us" page so they can select an anchor text rich link for their site.
You should know that I no longer go out "looking for link partners;" however, I do make it clear on my sites that I will exchange links with other related sites - and I make it very easy for them to approach me.
And there are enough other Webmasters out there still looking for link partners - which is why this is a good strategy for attracting inbound links.
All of this said - you should be very particular in choosing which websites you link to.
I would also suggest that you keep the inbound links from link partners to around 25% (or less) of the overall inbound link mix for your site.
It takes just two steps to set up a "Links" page in the ez-WebBuilder system - starting with the creation of the links page, and then with the addition of individual link partners.
I'll begin by showing you how to set-up the Links page, which begins with a click on the Add Page icon in the toolbar.
Next, locate and click on the Links icon.
Then click on the 'Add Page' tab, enter a title for the page, uncheck the 'Check to show' box and then press the 'Add Web Page' button.
Next, add a headline and a one or two paragraph preamble to the page, and then click 'Save'.
See sample:
http://www.gas-bbq-grills.net/links.html
Once that's done, I return to the Links page, and click on the Add Link tab each time I want to add a new link partner.
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In addition to adding link partners to the Links page, I will also list any other sites that I feel will be beneficial to my visitor.
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