Instant Linkbuilding Solutions
Magic Submitter
The Magic Submitter is hands-down the best way to improve your SEO. Once you submit your website, blog, or videos to them you will instantly get thousands of backlinks. Google and other search engines carefully analyze backlinks as a way to bump you to the top of the Google search results. If you find a way to get a lot of backlinks at once, you'd be amazed at how well you will be able to rank. Luckily for you, The Magic Submitter gives you a way to get all of the backlinks that you need in no time at all! Alex Krulik, software designer, has carefully developed the software that is the best thing that marketers now need to use for their own sites. It is like having your own marketing department on staff 24 hours a day, only you don't need to pay nearly as much for it! Read more...
Magic Submitter Summary
Contents: Software
Creator: Alexandr Krulik
Official Website: magicsubmitter.com
Price: $4.95
My Magic Submitter Review
Magic Submitter is a professionally made product. Professionally done by acknowledged experts in this area of expertise.
In conclusion, I would say that the learning curve for this software is quite steep and lengthy to get the full benefits from it's use. But if you are prepared to put in the hours needed to learn it's full capabilities this piece of software will give you many times that back. I can recommend this software to anyone.
The Backlinking Strategy that Pacts a Punch - Infographic
I was looking for my next Infographic idea and was thinking we have covered some blogging tips, website performance, content and SEO. What is missing Backlinking. Now I am not an expert in this field. Coincidentally I remembered my favorite post of all time The Backlinking Strategy that Works 2014 and Beyond by Brian Dean . Now this is an epic post that is 6,000 + words in length that's about the size of a book with 100 + pages. I have read this post at least a dozen times and at times, I skim through and look at specific parts. What if there was a neat way to summarize this epic post without distorting the message That's how the idea of creating an Infographic of this post was born. I created this Infographic for myself as much as for others. Do buckle up and enjoy the thrill ride. I can tell you first hand the strategies in this Infographic work. What Works in Building Backlinks We have covered what needs to be done to get quality backlinks, now let's look at how to do it.
The Top Strategies For Building Quality Links Infographic
Backlinks are a small, but extremely important aspect of any modern SEO business strategy. While buying links worked in the past, today's rules prohibit such behaviors. Instead, we have to build our backlinks through a number of different strategies. Today we'll look at what defines a high-quality backlink, and examine some of the most effective ways to building quality links and a strong and varied profile for your website. Having tons of backlinks isn't enough to elevate your rankings. Instead, you need links from the right sources. To help you find those, here are three signs you're on the right track I like to think of backlinks like recommendations. If they come from a great source, then you should be proud to show it. If a low-quality site links to you, that's not something you want on your profile. Beyond simple quality, your backlinks should also come from trusted sources that are well-known either broadly or in their niche.
How to Tell if You Are Neglecting Link Building
Link building is about getting hyperlinks from other websites to your own. It gives your visitors a way to navigate between pages on the Internet. After that, search engines use links to crawl the web. In fact, they crawl the links between individual pages on your website. In addition, they crawl the links between entire websites. There are many techniques for link building, which can vary in complexity. Some digital marketers think link building is the most difficult part of the job. The landscape of SEO and link building is always changing. Yet, today, the importance of link building has never been higher. In order to compete and thrive online, you need to deploy high-quality campaigns. Here's how to tell if you have been neglecting link building. Basically, when someone links to another website, they are saying it is a good resource. Now, links are used as part of an overall ranking algorithm to determine page rankings. What doesn't work is manipulating search results.
Reciprocal Links
A reciprocal link, as the name implies, is where two websites link to each other. A few years back, reciprocal links use to be a good way to gain inbound links to your website. I use to spend hours e-mailing other webmasters asking them if they wanted to swap links . In essence, you were voting for each other's websites, hoping that both websites would receive a boost in the search rankings. In recent years the value of reciprocal links has declined steadily. There is still some debate over whether or not reciprocal links can improve your position in the search results. Many SEO's now believe that instead of reciprocal links counting as a vote for each other, you are essentially canceling out each others vote. I don't spend much time pursuing reciprocal links and will delete many of the requests that I receive. I will occasionally grant a reciprocal link request, but only if the website has good content and is topically related to my website.
Generating Buzz for Your Blog
The power of blogs is buzz, or conversations and Web links that bounce from blog to blog and gather mass and impact. Companies that use blogs as buzz-building tools are finding substantial readerships of people who avidly want to know what the blogger has to say and respond with comments to every new posting. The best part is that they often spread that message to others within their sphere of influence through blogs, instant messages, or e-mail.
Mining Additional Revenue with Affiliate Programs
Thousands of iPhone apps and their related web sites are chock full of links back to the iTunes Store and the App Store. What I find odd is that a large percentage of those links are not affiliate links. I'm constantly surprised by just how many iPhone developers still do not take advantage of this free revenue generating opportunity. Earning a 5 percent commission on digital items that may only be priced at 99 cents does not sound like a windfall of money, but just like low-priced app sales, this business model is all about volume.
An Introduction to Social Media Optimization
StumbleUpon is a peer and social networking technology that includes a toolbar that you install in your Web browser. The StumbleUpon toolbar allows you to discover and rate Web pages, videos, photos, and news articles. Getting your Web pages, videos, photos, and news articles submitted to StumbleUpon is an effective way to generate buzz and traffic, and to build backlinks to your Web site.
Creating an Electronic Storefront
For example, Toyota operates a marketing Web site fit www.toyota.com . Once a potential customer elieks in, the car maker wastes no time trying to turn the enquiry into a sale. The site offers plenty of entertainment and useful information, from cross-country trip guides and tips for driving with kids, to golf and outdoor events. But the site is also loaded with more serious selling features, such as detailed descriptions of current Toyota models and information on dealer locations and services, complete with maps and dealer Web links, Visitors who want to go further can fill out an online order form (supplying name, address, phone number and e-mail address) for brochures and a free interactive CD-ROM that shows off the features of Toyota models. The chances are good that before the CD-ROM arrives, a local dealer will call to invite the prospect in for a test drive.32
An Introduction to Monetizing Traffic
Sell Links with Text-Link-Ads.com Perhaps more heated than the debate on paid blogging is the debate on the ethics of selling text links. The debate is based upon the belief that advertisers buy links in an effort to manipulate Google's search-engine algorithm that analyzes backlinks to rank Web sites. Despite countless hours of debate, many Web site owners find that selling links is an efficient way to monetize their Web site traffic. Sites like Text-Link-Ads serve as a connection between link buyers or publishers and link sellers or advertisers. Once you become a publisher on Text-Link-Ads, advertisers can purchase a text link on your site you receive 50 percent of the amount paid by the advertiser on a monthly basis. Text-Link-Ads payouts range from 2.50 to as much as several hundred dollars per link, per month. The more popular your Web site is, the more money you can charge for a text link. The topic of paid blogging is a hot debate in today's Webmaster community.
Link Trading FFAs Banner Exchanges
Page ranking in search engines is influenced by the link popularity of your site. The numbers of sites that link to yours, as well as the popularity of those sites determine link popularity. This is a relatively important factor as far as search engine placement is concerned. Link popularity is improved when sites with a high page rank link to your site. A link from a site with a topic related to yours is more valuable than a link from an unrelated site. Your link popularity can actually be diminished if you trade links with sites that don't complement yours, or that have low page ranks or poor traffic numbers. You will still see many sites on which the bottom half of the page is a blinking mass (mess) of reciprocal links graphics to links directories. Tacky You register your site as one that is willing to trade links with other relevant sites.
Link Share reports over 10 million partnerships in the network and claims to be the most successful pay for performance
I find their user interface quite intuitive and easy to use. I especially like the 'Create Links' link that takes you immediately to a list of all your current merchant partners in the Linkshare network. This is a step up from Commission Junction's interface where it takes a couple of more clicks to get to the same place.
Evaluate Potential Linking Partners
You can determine what is considered a quality link by analyzing a number of factors. One of the most important factors to consider is the age of the domain you are trying to acquire a link from. Google tends to treat older domains that have been around for several years with more respect than domains registered recently. If you can acquire a link to your page from a domain that was registered in 1995, it is likely to have a greater effect on your organic rankings than a link from a domain that was registered last month. You should also try to acquire as many links as possible from domains with .edu and .gov top-level domain extensions. The search engines know that these educational and governmental establishments are much less likely to link to low-quality pages than a typical .com Make sure that pages you are prospecting for links have unique and relevant content to your page's subject matter.
Using the SEO for Firefox PlugIn
One of the most popular SEO browser extensions is SEO for Firefox, which was created by SEO expert Aaron Wall. SEO for Firefox gathers multiple pieces of marketing data about a Web site and displays that data within your browser alongside the search results from the Google or Yahoo search engine. Because the data is provided to you alongside the actual search results, the SEO for Firefox extension allows you to check the most important statistics of a Web site before you even visit the domain. Some of the statistics made available by SEO for Firefox for quick view include Google PageRank, Yahoo page and domain links, and number of backlinks. These stats are all valuable pieces of information that, when used together, can give you a clear picture of the relative strength of a Web site. SEO for Firefox provides a very useful gauge for the number of backlinks a Web page and Web site have, as reported by Yahoo and MSN.
Using the Google Keyword Suggestion Tool
The Google AdWords Keyword Suggestion Tool, located at https adwords.google.com select KeywordToolExternal, is a free tool offered by Google that generates keywords based on a user entering descriptive words or phrases or a Web site URL. Because Google provides this tool, it has the unique advantage of being able to display a measure of advertiser competition. Advertiser competition is in reference to the amount of advertisers bidding on each term within the Google AdWords program. This is helpful in finding new keywords for use in your own PPC account, because the search volume appears right next to the advertiser competition. Keywords that have a fairly high search volume with a low competition rating can make perfect additions to your own keyword lists. The Google Keyword Suggestion Tool also shows seasonal trends in keyword searches. This is useful for planning your SEO campaigns. You should always target keywords with a mix of seasonal and constant search volume.
Social Media Release Template, version 1.5
To tighten things up another challenge for Version 1.0 was seeing some companies overdo it in terms of relevant links Thus, in part in homage to the scalpel-sharp editing enforced by services like Twitter, I'm suggesting the optional inclusion of 3 Links That Matter to give readers more info, context, etc. If you only get 3 links, you'll be forced to make em good links, eh
The Future of the Social Media Release is in Your Hands
At the end of the day, the SMR was never intended to replace the traditional press release nor is it supposed to relieve you of good ol' media and blogger relations. In fact, experience thus far shows that SMRs are much stronger when paired with both a traditional counterpart and strategic outreach.An SMR written in either bulleted or narrative format, partnered with a static release each containing reciprocal links can not only distribute meaningful news, but also offer building blocks (shareable content) facilitate and encourage conversations and sharing (via social media tags) and ensure a presence in both blog and traditional Web search engines (via SEO and SMO).Multiple releases can specifically appeal to different groups using the channels the reach them (customers, bloggers, journalists, etc.). It will, for the first time, combine mainstream PR while creating new arms and legs to reach important groups that comprise The Long Tail.
Wikipedia For Marketers: The Last Word
We spam external links because we didn't know about Wikipedia's rules on official links. We create articles on companies that haven't earned them because we didn't read Wikipedia's criteria for notability of companies. We edit anonymously, even though Wikipedia urges us to disclose our identity.
Why Every Blogger Should Use Guest Blogging - Infographic
Getting backlinks from authority sites that are relevant to your niche is a big enough reason on its own to guest post, but when you combine that with the other benefits in this list it is just the icing on the cake. Competing sites in your niche will be utilising guest posting opportunities to build backlinks, traffic and brand recognition. By taking a sneak peek at your competitor's links you can find guest posting opportunities. You can use a tool like Open Site Explorer by Moz to do this.
The Perfect On Page SEO Checklist [Infographic]
Outgoing links tell search engines like Google what your page is about. The quality of your external links is a signal to Google of the quality of your page. A new website or blog will take time to build up its domain authority (DA) and backlinks. One good habit to get into early is to always focus on, SEO elements on the page as this does not depend on domain authority, domain age or backlinks. On page SEO elements are crucial for search engine traffic and rankings.
Social Media Release: Evolution
Why PitchEngine Why didn't other platforms emerge and why can't I just make an SMR on my blog I think this was Todd's orignal intention sort of an open source template that people could go and build. But what got overlooked was search. We call it Co-op SEO and it's the reason PitchEngine search authority grew so big, so fast. You can't get authoritative back links to your website or your blog easily and you need them to drive your Page Rank within Google. But through PitchEngine, brands were able to get indexed well and almost immediately, which also provided valuable juice to their own domains.
22 Ways to Explode Your Social Media Shares - Infographic
A good Infographic is tempting to share, something vibrant, colourful and informative. This Infographic Secrets to being Productive' on Entreprenuer.com was shared 46K times in social media. Infographics are also an awesome tool to convey complex messages quickly and make them easy to understand. Other awesome advantages of Infographics are generating traffic and backlinks to your site or blog. This can be tips or quotes that are ready to tweet with a click of a button no need to copy any text. Brian Dean from Backlinko.com does this to encourage and increase social shares.
15 SEO Mistakes That Can Cost You Search Engine Rankings - Infographic
Jon Morrow makes a valuable point about link directories. He says link directories are like neighbourhoods there are good ones and bad ones. Google doesn't like bad neighbourhoods a collection of links or sites that are low quality, maybe involved in spam(y) activities or link building. If a directory accepts all link submissions then you need to think twice if it is going to add value to you. If there is a human who reviews the links and only accepts good quality links then it may be worth your consideration. If authority sites in your niche are listed in a directory that might be a good sign. Focus on guest blogging to get quality links from authority sites and stay away from article marketing. Creating awesome content that is link worthy can produce editorial links which are the best form of links to build authority and rankings. Anchor text tells Google what the content is about.
How to Search Engine Optimize Your Pinterest Page
Some long tail keywords may have low competition but your website may be new and find it hard to compete for them still. The good news is that you can piggy back off of Pinterest since it is a strong domain authority site. A strong domain authority allows for pages to show up higher on search results for relevant searches. This gives your business more visibility and higher chances of people clicking on your Pinterest. If you have some great visual content on that particular board, then it will help drive web traffic to your business website or e-commerce site.
Top 10 Google Ranking Factors You Should Know - VIDEO
It goes without saying that your title and URL should match and by default it does in WordPress. But if you change the title after sometime then make sure you change the URL as well. If your post has been shared in multiple places then please be careful when changing the URL. You don't want a broken link. Your page rank matters when Google ranks web pages for a particular search. Google updates its page rank on a quarterly basis. Hopefully, you are on the right side of Google and have been slowly doing things like accumulating backlinks to improve your rankings. Focus on building backlinks, providing quality content & be smart with content marketing then slowly you will start ranking in Google. This also gives time for the Domain to age which is a big hurdle for new sites. Take care of your blog, be confident and be patient. Good luck.
How to Make an Infographic and Avoid Common Mistakes
The next stage is to check if someone has already made a killer infographic on your topic. Check in Google, Google Images, Pinterest and Visual.ly. If industry giants like Neil Patel or Brian Dean have done an infographic on the topic you have short listed then move to the next one on your list. If lesser known names have done an infographic and it has NOT done well in terms or social shares and backlinks (use BuzzSumo to check) then you might be able to reuse the infographic with due credit to get a quick bang for buck. The key is to promote the infographic and amplify its visibility. You can do some paid promotion using the cost you saved by not creating the infographic. The heading is very important for marketing. It is also the first thing your readers read. Spend some time and do research on the heading. I don't look at SEO for my Infographic heading as I want something catchy.
23 Point Guest Blogging Checklist like No Other [Infographic]
One of my criteria for guest blogging is a do-follow' backlink and yours might be different. I also focus on the site quality and check their Domain Authority. I look for DA above 30 as a minimum and at times look for sites with DA 40 and over. I used to look at Google Page Rank which is now defunct. Links from a mix of various sites with varying Domain Authority Links only from relatively high Domain Authority sites When it comes to link building in general you would want to build keyword rich backlinks. But when it comes to guest posting it is better to use branded anchor text such as YourEscapeFrom9to5.com Do not use here' and this' as your anchor text since this is hard to interpret for both users and search engine bots.
How to Improve Your Website Speed [Infographic]
Google is putting more emphasis on the page load time factor and may even rank your competitor higher in search results just because your competitor loads a page a fraction of a second quicker than you do. There are of course many other factors like backlinks, domain authority and so on that influence this but more and more brands online are investing heavily on their website speed. Especially when they know, slow websites spell slow death they kill conversions and increase bounce rates, not to mention the bad first impression.
14 Actionable Tips to Make Your Website Look Professional - 3D Infographic
Talking about throwing the cat among the pigeons why not create a wow factor an Infographic. This can cost you a little bit, but what better way to get noticed. This can also help in creating backlinks, if your Infographic is good and is shared. This is also an awesome idea to network with fellow bloggers in your niche. See my Infographic 50 Blogging Tips by the Experts and see the number of comments and how many times it was shared I am still surprised myself. Hopefully you will help share this one too
Social Media News Releases: A ReDeclaration of Principles
T he Social Media News Release comes with so much more than the old press release For example its trackability across media and blogs and Internet locations is easy and extremely valuable The SMNR also will continue to exist forever, cemented into the permalink archives of the Internet. It becomes a free floating publication in its own right, with its own Google pagerank, and a Technorati following It could also be set up to collect comments for weeks or years it's a live document. The collection of such information in such a manner is something that we never had a chance to consider before now
Content Repurposing Tips and Strategies You Should Know - Infographic
You can create an audio or podcast version of your original content. People who enjoy podcasts can either listen to the content while in the gym, at work or while driving to and from work. If you are shy of using your voice, find a family member or friend who is not. Prominent SEO Brian Dean says getting a link from an audio site is an underutilized link building tactic. Do you know what's the best part of an infographic other than the higher potential for social shares and backlinks It's a ready-made topic that is complete and is ready to be used by pretty much anyone. You have done the research and design it's conveniently packaged.
Blog Monetization Strategies - Infographic
You have to understand money is the end result. Start with great content of course but you will go nowhere if you are simply relying on organic or search engine traffic. You have to build backlinks to your site. The foundation to backlinks is WOW content. You also need to build relationships with fellow bloggers in your niche for your backlinks. Fellow bloggers will not only link to your awesome content but they will also help promote it in their channels. The end product of backlinks is traffic . When you get visitors to your site you have to respect them and their needs. You can't simply throw stuff at them and expect them to hand over their hard earned income. Put yourself in their shoes and don't think of them as merely a source of income. These are real people with real needs. Give them information they need and help them. Again, the key is to engage with your website visitors and treat them with respect . This will help build relationship with your audience.
Make Money Blogging: 20 Tips from an Expert to Earn 100K - Infographic
Long form content also has the potential of getting more backlinks they take more time to produce but they are well worth the effort. Does this mean you should only produce 5,000 word posts No, the sweet spot seems to be 2,000 to 3,000 word posts but do test these for yourself with tools like Buzzsumo and experiment with your content length.
10 Foolproof Ways to Create a Magnetic Social Media Bio
The social media bio is not only a description about you, it's also a way to invite people to find out more about you. If you want to get people off the app and to your website, blog or another landing page, add a call to action to your bio. Once people have gone through your information, further engage your audience and instead of adding your homepage URL provide a link to your latest content, newsletter sign-up page, free trial versions or special promotions. Use URL shorteners, such as Capsulink, Goo.gl, Bitly.com, and create custom short links to make your links easily shared through social media.
Updated: The Future Of The Social Media Release Is In Your Hands
An SMR written in either bulleted or narrative format, partnered with a static release each containing reciprocal links can not only distribute meaningful news, but also offer building blocks (shareable content) facilitate and encourage conversations and sharing (via social media tags) and ensure a presence in both blog and traditional Web search engines (via SEO and SMO).
Google Authorship: How to Get Your Picture Next to Search Results
AuthorRank doesn't exist yet, but there has been a lot of buzz about AuthorRank. The concept is the same as PageRank, in which a webpage is assigned a numerical value for its authority and relevance to users of the Internet. For example the Wall Street Journal has a high page rank compared to my local newspaper the Vancouver Sun, because the Wall Street Journal is seen to have more authority than the Vancouver Sun. It's believed that Google AuthorRank will play a role in the future, in the sense that authors that are tied to specific content and have established authority through writing for different sites with high page ranks, or have a lot of social activity, will be a factor in ranking higher for search results. At the time of the writing of this blog post AuthorRank hasn't been implemented, but this shouldn't hinder anybody from signing up for using Google Authorship.
Can Pinterest Work For Local Businesses?
Even though links from pins to your site are no-follow (meaning they probably don't pass any link juice), more of your links out there means more click-throughs to your site and isn't THAT the purpose of SEO It also means that we all need to remember to use descriptive keywords (which for us will mean including our location) in our
10 Reasons You're Missing the Boat on Pinterest
This mistake is by no means unique to Pinterest. In fact, sharing only brand-specific content is a very common rookie move on every platform. Pinterest IS a great way to drive traffic to your site, so by all means, share your own content with links back to website pages and blog posts. But, inherent in every social network is the need to BE social and useful. Share relevant content that is of value or interest to your following. Unless you're selling home decor, recipes or other uber-popular Pinterest bait, you are going to need to be creative. We did some Pinterest work for a battery retailer, and board titles included, Recharge Your Batteries (relaxation), Must-Have Christmas Toys (seasonal, coordinated with blogging), and other relevant, but creative boards. The idea was to attract attention with popular categories and keywords and create brand awareness in a subtle way.
Pinterest for Veterinarians - A Natural Fit!
When you fill out your profile fully, you can include a link to your website, and that may send some to your site, but the real sustainable and scalable traffic generation comes from sharing your own website content on Pinterest. When you are regularly blogging, you have all kinds of great material to share. Make sure you include a compelling (cute, funny, beautiful) image on every post. Including a headline right in the visual of your image (like I've done in this article), encourages people to pin your image (which links back to the article) and increases the chance that people will click on the link to your site when they see the image on Pinterest.
Three Reasons You're Not Getting Leads from your Website & Simple Remedies
Are there very clearly marked calls to action applicable to every page and blog post on your site For example, your About Us page should include a link to your How to find a groomer you can trust ebook. A blog post about types of doggie shampoos could link to either How to bathe a dog that hates water OR When you should hire a professional dog groomer . Include text links and images (buttons). If you need some examples, just look in the sidebar of this site, and throughout pages and blog posts. Create a resources page that includes all your downloadable content.
8 Ways To Boost Your Brand on Social Media
A lot of businesses and social media users only update their social wall and expect followers to build up automatically. This usually does not lead to the expected results. Every social network has some tools that provide the user with many opportunities for promoting their page and presence. For example, more than one billion Facebook users belong to at least one group. Becoming active in a Facebook group and posting links to your Facebook page can grow your page likes rapidly. Finally, after all of the effort you put into growing your social media presence, you should be monitoring and improve your campaigns continuously. Most social networks have implemented some kind of monitoring features into their business offerings. On Facebook pages, for examples, you can see how many people your posts have reached. You can also see how many shares and comments each post receives.
9 Advanced and Actionable SEO Tips for Your eCommerce Store
Often SEO is totally focused on getting rankings. But that's only half the job, you need to entice people to click on your links. Firstly there is nothing more boring than simply a product listing as your title tag on the page. Add in more descriptive title tags that are relevant to your competitive advantage. Let's take a couple of examples for the category wireless routers So you create an article around those long tail terms in a buyer's guide. Take a look at this article on Suzuki 4WD Bull Bars by 4wd Parts Shop Online. This article ranks for a bunch of terms including Suzuki 4wd Bull Bars, Suzuki Sierra Bull Bars, Suzuki Jimny Bull Bars and more. This tactic work well for two reasons firstly we know longer form content performs better in search. Two with the introduction of the rank brain algorithm having semantically related keywords is becoming a bigger ranking factor.
How to Do Faster Indexing for Website and Blog in Google Search?
These are the most important way of ranking power and considered as a vote for popularity. More the external links to your website, higher will be the popularity and chances for improved ranking. Create links to and from all important pages within the site to increase the indexing. You can link from a blog article to website's evergreen content. Submitting the URL to top blog directories such as Technorati can help you generate more incoming links and get the site found by potential users. Submitting to high-quality sites with good domain authority ratings provide incoming links that can make a search engine to index the website more rapidly.
Mid Year Review - Top Marketing Trends in 2017
Native advertising means integrating your advertising efforts into content that already provides value to readers and viewers. For this reason, it tends to be more effective.This genius blend of an advertisement and an editorial features sponsored content on a website that looks and feels like an editorial piece. Native ads fit the style of the website on which they are hosted, but typically include a call-to-action within the content that links you to the sponsor's website. With ad blockers becoming more advanced, native advertising is designed to blend into the scenery of the content. Admitad recommends their clients invest in native ads because they engage readers and aid in link building for search engine optimization (SEO). Herewith, check out the article How Affiliate Networks Are Making It Easier Than Ever To Make Money Online on the Huffington Post.
What Makes Chatbots a Great Tool for Ecommerce Businesses?
Example Take Whole Foods Market for example. Their intelligent chatbot simply asks for the dish preference from the customer. As soon as the customer tells the bot what they want to have, the bot gives suggestions and relevant links. By doing so, the visitor doesn't have to move haphazardly all over the website to find what they are looking for. The bot simply gives the relevant link and customer can directly go to the web page.
Top SEO Tips For Mobile App Developers To Improve Search Ranking
Some news avenues will publish your press release as it is with entire links forming an immediate backlink network, with major anchor texts indicating at your new application. While some social media sites do not allow you to generate an anchor text with your links, you can still use marked redirect links to track crawls and clicks between application pages and third-party social websites for evaluating the work.
10 Reasons Why Progressive Web Apps Can Kill Mobile Apps
A major downside of mobile apps are the fact that all the internal content is just that, internal. Google, Bing and other search engines cannot access the data, and certainly not provide links to it. With progressive apps you get this benefit, meaning that you can optimize for keywords, rank on content just like normal websites.
8 B2B Digital Marketing Strategies You Should Never Miss Out
The primary task lies in conducting an evaluation of the existing website and analyzing it on several parameters including keywords, backlinks, navigation, UI UX, and fresh and original content. An adroit implementation strategy and ongoing monitoring can make a world of a difference to an otherwise staid or prosaic website not just in terms of ranking but also on parameters such as traffic, engagement, page views, and quality of leads. We have been doing this at Ethinos over the years. So I'll share with you a few approaches that can help you nail down your B2B digital marketing strategy.
5 Creative Marketing Tools to Help You Grow Your Startup
Formerly known as Majestic SEO, Majestic is a link intelligence tool that can help your website understand everything about its backlink profile, from anchor text balance to new and lost links as a result of this tool you can build a comprehensive SEO strategy for your business. You can also use the tool to monitor the backlink profiles of your competitors by typing their URL into the search bar. From here you can analyse the backlinks they've received from third party websites. This strategy can help you determine which third party websites to approach in order to share your content, if they've taken the time to mention your competitor, there's a chance they could accept content from you also.
Why Digital Marketing NOW is All About Letting Go of Old Practices!
If you have been around in the online marketing arena for a while you must be aware with the paradigm shift in SEO techniques, choice of keywords, focus on natural language searches, link building, optimization, conversion, retargeting, Google AdWords, Webmaster Tools and many other terms and tools that form the core of online digital marketing. All the strategies build using these tools have changed rapidly with the change in technology and a smarter Google has started penalizing many of the oft used SEO practices. SEO was all about technical knowledge not very long ago but now its encompasses content creation and marketing and managing social media for better link building. Be open to change and adapt it rapidly to stay ahead of the competition. Try out different advertising plans and use every channel available within the social web to get maximum traction and visibility for your products.
Using Facebook Business Pages Right: Three Issues
Publish content that encourages discussion or clicks. Ways to do this are Asking (interesting) questions, trivia contests, caption contests, posting links to interesting helpful articles, posting videos (requires a click to play), posting photos that fans want to click to see the larger version, asking fans questions they cannot refuse like, what's your favorite . Also, don't be afraid to occasionally ask your fans to click that share link on each post.
How to Start a Business Blog - A Simple Guide
However, if you mean business, then you just do not write a blog post for blogging' sake. You need to consider what the goals of your business are so you can develop content on your blog for the purpose of achieving those business goals , whether it's generating leads, gaining more backlinks, or fueling discussions.
How to Guide on Google's Disavow Tool to Improve SEO Rankings
In a link profile, the more relevant and high-quality the links are, the better your ranking will be. Gaining these links usually follows a natural course run targeted PR campaigns and outreach and the links will follow. But sometimes this well-thought plan goes awry when a poor quality or spam site links back to you. Google's algorithm then also assumes any sites to which they're linking are attempting to find loopholes in search rankings and will penalize them. But it's essential to be able to know the difference, as disavowing relevant links (even from sites you didn't solicit for one) will harm your site's link profile and consequently your search rankings. We'll discuss the questions to ask yourself to identify good or bad links in the next section.
What Does SEO Stand For?
Keywords are phrases that are searched most often in search engines like Google. A keyword research tool will help to identify alternate keywords, the competition of the keywords and what is the monetary value of the keyword. If there are 1,000's of competing pages for a specific keyword and the top sites in the first page of Google have numerous backlinks (100's or even 1,000's) and a high page rank within Google then it's best you don't waste your time on such a keyword at this stage. Just because a keyword is searched often does not mean it has monetary value or commercial value. The users who search should ultimately spend for a keyword to be productive to the blogger or website owner. Search Engine Optimization is the process of increasing the visibility of a web page or website to a search engine. SEO may involve many activities that are spread over some time.
How Facebook timeline could transform your brand page
As far as you the brand-owner are concerned, Facebook Timeline gives you an opportunity to showcase your brand history like you may never have done before. Think of a traditional timeline for your business enterprise, and now imagine the opportunity to elaborate your landmark dates with hand-picked pictures, videos, news articles, web links and comments, and you get a Facebook Timeline. You could also add how your Facebook interaction with customers and overall social network presence has developed over the years by highlighting interesting comments, wall posts and discussion threads from the past. All in all, this is your opportunity to show, in any way you wish, the entire story of your brand.
Influencer Marketing as A Strategy
Influencers can drive valuable inbound links to your content, thereby supporting organic search, but also help you build thought leadership, generate leads, gather product reviews, employee branding, need I say more They can support you with valuable access to people you'd have a difficulty in reaching otherwise, to spread news or collect product reviews. You can invite influencers to speak at your events, blog for you, co-author white papers or reports, and more, but even more importantly, if they become your brand advocate, they will offer your company a platform for continuous viral marketing.
Things You Didn't Know About Inbound Marketing
In the second part, I shall guide you on how to attract thousands of unique visitors to your website through strategies like link building and outreach campaigns. Google has its set algorithms to rank websites. One of the algorithms is to see how many inbound links the site has earned from other sites. This is popularly known as link building. 1 Do better than your competitors (competitor analysis for link building) I use a Moz tool called Open Site It helps me to do competitive link research, check backlinks, and more features for free. There's also a paid version with enhanced features. The free version is equally good. Now, how does Open Site Explorer work It determines the authority of my website pages and domain. It also helps in determining the influence of my competitors' website domain and pages. It determines how many backlinks my site is getting and also how many inbound links my competitor is getting.
How to Perform Local SEO Audit
Google My Business NAPs should match with the website NAP and also make sure that name, address, and phone number on your website are crawlable avoiding them to be used as an image file. The site should have proper and well organized structure comprising of separate webpage for each service and ensure that it must provide links to relevant subpages also. Competitive analysis can be a great thing to get insight of what the business rivals are doing and how they are working. Gathering the information about competitors is a tricky task that has to be done in an ethical way. Thus, it is essential to leave this responsibility on the knowledgeable professionals of best SEO Company who starts with competition identification and follow the complete road map of competitive analysis such as domain authority, landing page authority, numbers of citation, total numbers of links from root domain, and links competitors have from the new and different domains.
How Social Media Affects Search and Why You Should Care
In case you think this is old news, we're not talking about social search ranking, such as Google Social Search or Realtime Search. We're talking about ordinary web search. Aside from their super secret algorithms, we already know that Google takes into consideration the PageRank of a webpage as well as the links pointing to that page and the HTML title tag. But now, rather than just looking at the web page's authority, these search engines are starting to look at human authority too and so far, Twitter is the biggest indicator. Influencers are more important than ever. You can find them by looking at their Klout score or simply check out the size of their network and interactions. When you find people that are impressive, engage. Target the influencers that truly fit your niche and share your interests. Take the time to figure out what they love and then create a strategy around talking with them.
10 Tips for Optimizing Your Videos for Search Engines
Ranking videos isn't much different than ranking websites, as they both require backlinks to yield results. While low-quality backlinks to YouTube videos may yield results, it's best to try and build high-quality backlinks. If you produce professional-looking videos, you will likely earn high-quality backlinks naturally as people will want to share your content. In the description of each YouTube video, be sure to include a citation. This refers to your business name, or NAP. By including your address and phone number, you're essentially creating a backlink that will get you noticed by Google crawlers.
Quick Tips for Finding Resources for Your Blog Posts
Why am I telling you that your links need to be a year or younger Information changes and gets updated constantly. This is particularly necessary when you are using research or statistics, which likely have been updated since 2015. Also, there's a greater likelihood that the owner of a newer link will see that you linked to his site and help you promote the article. You also look like you're on the cutting edge of whatever's happening
Three Hot Tips on How to Recover Your Lost SEO Ranking
If your site or a few pages start losing ranking, you should check to see that it is not a symptom of a larger issue with the site or the SEO environment. Work logically with the effective SEO tools available in the market to identify just what seems to have gone wrong, and set it right to the best of your abilities. Issues on which you have control over can be tackled first, while others, like the restoration of backlinks, will need some time.
Grow Your Startup This Year with These Digital Marketing Strategies
You may find the phrase highly irritating too, but the fact remains that quality content is the true cornerstone of any successful digital marketing strategy. It enables you to further build emails, social media ads, backlinks, and anything else that comes to mind. If your copy is poor, you will have a difficult time promoting it.
7 Mistakes to Avoid When Doing LinkedIn Marketing
Your LinkedIn profile should really showcase who you are and what you do, so it's ok to be a little self-serving. Adding external links will make it easy for people to access more information and learn more about you, and provides opportunities for self-promotion. If you run a blog, add the link. If you have several Twitter or Facebook pages, add them too. Use the space to add any links which show your work and what you're capable of. External links also make it easier for other professionals to discover your brand, but many users tend to leave this section blank. LinkedIn groups are where like-minded people get together to exchange ideas, information, have discussions, and ask questions. It's fine to post links to useful information, just not blatantly posting links for self-promotion.
4 Stunning Strategies of Enhancing SEO using Social Media Marketing
Initially, when you talked about Search Engine Optimisation marketing, everyone saw quality content and website optimisation. However, significant changes have been evident over the years. Besides link building, keywords density, and SEO web optimisation, social media now play a critical role in boosting SEO campaigns. Just as link building is important to SEO, social media sharing also enhances your chances of gracing search engine top pages. Any slight sharing action is significant in boosting your SEO campaigns. If you can get 100 people to share your social media posts daily, you can boost your SEO campaigns by up to 4 . Another critical aspect that makes social media important in SEO marketing is the authority it has over social bound links. The influence of external links in steering your SEO campaigns cannot be overemphasised. Encouraging external sites to link to your account via social media starts with high-quality content.
Here's Why Guest Blogging Will Take Your Business Places
The thing which sets guest blogging apart from other marketing methods is its educational value. Well-informed business owners take time out to teach people something from their experience and it makes the community learn something new. In exchange, these writers get links back to their sites and build a reputation for themselves over time. It not only benefits the website you write for, but also lists your business site higher on the basis of link exchanges. Backlinks which lead to your blog are of great help to your business. It becomes a win-win situation for everyone involved. You might think that a new business might take more than a few years to build authority around their brand, but that's not true. With the right planning and consistency, your business can build domain authority in few months. It's simple target top blogs and websites in your niche. Send them a pitch and if they accept your invite then send them a well-written and well-researched post.
Smart SEO: Insights for Better Google Organic Search Rankings
When you publish a new blog, tweet it, G+ the article and post about it to Facebook (we've found the 1st two to be most effective ) If people like what they see, they will share it, and you will grow your community so that more people will get to see your content and that means more people will link back to your content. Backlinks are also a great way to demonstrate your authority, so being social can be very valuable for your SEO. We've already touched on link building through creating cornerstone content and becoming active on social media, and these should form part of your overall link strategy. Links are still very important for SEO. When you outsource your SEO this is one of the areas they will focus on. Links show the search engines that you have content that is worth linking to, and that is all good for your rankings.
Hashtag Marketing: Empower Your Business to Engage an Audience
The audience starts thinking about your brand and the company, with its frequent appearance on social media. When you use hashtags of your brand, consumers will follow all your links. Audiences share your posts by using brand hashtags when they are interested in your products. Drawing attention through hashtags will earn you more followers.
How to Fail at Guest Blogging: Please Stop Making These Blogger Mistakes
If you are not familiar with domain authority and page authority, you'd better start reading up. Targeting the wrong blogs will get you nowhere. It also makes it more difficult to find guest posting opportunities when all your samples are from blogs that have very low domain authority. Why would I want to let you post on my website when you are only writing for lower quality websites Matt Cutts said it years ago, but guest posting for backlinks really is dead. If your sole purpose of guest posting is to acquire a backlink, you are not using the right link acquisition methods. Guest posting takes time. You need to craft a pitch, follow-up with the blog, write the article, copy edit, submit, and share once posted. Why do all of this for a backlink when there are easier and quicker ways to acquire a quality backlink If you aren't going to guest post for backlinks, why do it Simple. I receive emails from people all the time asking me to ghost write content for them.
Natural Links: Healthy for Content or Just a Health Fad?
So, our first response was to get as many backlinks as possible for each content we write. Working in an SEO firm, I know one thing for sure the clients are obsessed with the backlinks. Some clients do not care for the rankings as much as they care for the number of backlinks. They would consider work of an SEO as not up to the mark' if he is making' fewer backlinks. Yes, natural links or they are also known the organic links or good links or true links. Basically, a natural link is one which is earned and not bought with the intention of manipulating the Google search rankings. If you are reading this article, you may know something about SEO. If you know SEO, Google search engine must be at the top of your strategies. You might know that Google was initially named Backrub'. It was named so because of the concept that it used to show the search results. The backlinks were the base of the initial ranking algorithm of Google. Clearly, nothing has changed.
Beyond Keywords: Relationship Building to Boost Your SEO
With the content on your website, you demonstrate to search engines that you're an expert on a topic. Think you're the go-to guy or gal for a niche subject matter. External links, on the other hand, serve as endorsements that your website is credible. So now that we've identified two of the most important ranking factors to focus on, how do we go Michael Phelps on the game of SEO and link building Four words Win friends, influence people. With over 88 of organizations reporting content marketing as part of their overall strategy, there's a big piece of the pie to be had. While content and link building go hand-in-hand (you must first create meaningful content to link to), we're going to focus on moving beyond keywords and content to explore the art of relationship building, why people link share, and how it all comes together to boost your SEO.
8 Blogging Mistakes to Avoid When You Are A Beginner
The first thing you need to remember is that you will not earn from blogging if you do not care to invest in it. Yes, there are free blogging sites like WordPress that you may run to. But, thriving in the business means taking a gamble as well. You will have to invest a few dollars to help build your brand, create a backlink profile, install plugins, and others.
Understanding Behavioral Economics and its Correlation to Digital Marketing
What would make a social media user share content with his family and friends What would entice him to click an external link What type of content would be convincing enough to convert a like to an eventual sale These are some of the questions that constantly bug digital marketers. Digital marketing, a subcategory of marketing, uses digital platforms such as Short Message Service (SMS), electronic billboards, social media, and apps to promote and sell products. In creating effective digital marketing strategies, it's imperative to understand consumer buying behavior and behavioral economics
How to Leverage Content Marketing to Boost Your Business - Part One
Not only does quality content drive traffic directly by giving people something worth clicking on, it also indirectly drives traffic by attracting inbound links. Good content won't just be read, it will be shared and linked to, and most importantly, it will establish your brand as a trusted and authoritative voice in your industry. Consider how-to articles and top 10 (or top 5, etc.) lists with enticing headlines they're easy to read and likely to be shared. However, it's always a good idea to post longer in-depth articles on relevant topics the longer the text, the more inbound links you get. In any case, don't produce too many texts at the cost of their value try to find the right measure between quantity and quality whether you write for your own blog or guest post on outside blogs that are read by your target audience. What you should also consider is including visual elements into your texts (photos, images, infographics, charts, etc.) in order to make it more appealing.
Short Guide to Help You Filter Expired Domains Before Buying Them
Choosing the best domain for your website is the first step to online success. But how do you know which domain is the best for you to buy There are innumerable scammy domains available with high page ranks and others that people have purchased for large sums of money only to realize they are completely worthless. The tip here is to look for domains that have been around the longest. It takes a while to amass adequate page rank and older domains will facilitate this. However, you should not be worried if you can't find a domain that has been around for more than a decade. The Page Rank is the metric most SEOs rely on to judge the value of a domain. This is a number given by the Google toolbar for a specific website and it ranges from 0 to 10. This scale is logarithmic in that PR 4 is 10 times better than PR3. This page rank is continuously been calculated and is used to determine the ranking of a website on search results.
Local SEO: A Deeper Look Beyond The Snack Pack Introduction
Link building should already be a key pillar of your SEO strategy for any client however your link building should also have a local focus. There are lots of ways to build links to your site and doing link outreach properly takes time, however it is always worth the investment when done properly. Local link building can take on two dimensions.
3 Ways To Generate More Leads For Your Business
Guest posting, for the longest time, was a very effective way to get backlinks as well as some quality leads. The method was quite straightforward Find a dependable website in your niche and offer them an article that is relevant to their target audience in exchange for a link. However, it didn't take long for SEOs to realize there was an influx of low quality content just to get backlinks. While it's true that guest posts will get you backlinks, that shouldn't be your primary goal because spammy guest blogging will get you nowhere. It's much more important that you focus on the quality of your content and ensure there is real value in your post.
Why Case Studies Should Be Central to B2B Content Marketing Strategie
Putting the SEO building blocks in place will boost your website's search engine performance. Having a regularly-updated blog will give you a great platform to showcase industry expertise. Contributing guest articles to high-authority websites within your niche will extend your reach and allow you to build a healthy portfolio of backlinks. All of the above, complemented by strategic social media activity, will drive targeted traffic to your website.
Learn Effective Ways to Create an SEO Friendly Blog Post
Inbound Links are useful for displaying the relevancy of the content. The same formula applies whenever you are linking to other pages of your website internally. You can link to other websites or blog posts where you have written similar topics like your current post. This process will not only retain your visitors, but will also display authoritative or relevant pages to the search engines.
3 Ways Your Competitors Can Help You Improve Your SEO Rankings
So you want to improve your organic search rankings There are several factors that influence search rankings, but links are the most important factor of them all. And if you want to build links effectively, competitor backlink analysis is a must. Because links are a primary ranking factor that influences organic search performance, tracking your competitors will help you know where their links are coming from so that you can take advantage of those link building sources as well. d. All things being equal, this means that if you create a better content piece on the same topic, you'll likely get a lot of social shares and some inbound links. You can use the Missing Links Tool by LinkResearchTools.com to compare your competitors' and your own backlinks, and show all the domains where they have links but you don't. Make no mistake about it, your competitors have hidden sources to get backlinks.
The 80/20 Rule: How To Do 20% To Get 80% Of Results In Local SEO
Local link building is very important in creating, well, links within the local area. This kind of link building relies more on link exchange with other local business websites that are in a similar field to your own. This doesn't mean asking your competitors for a mention, but the business websites you approach must be talking about the same things as you.
Is Your Website Safe from Search Engine Updates?
One of the biggest red flags for a search engine is a sudden influx of external links from low-quality websites. It looks unnatural and can trigger a penalty in the search engines algorithm, causing your website to tank into oblivion. If you're going to build external links, always make sure that you grab them from relevant and reliable sources. Time is your best friend here, so don't be afraid to be patient and take things slow. Doing so will help you gradually move up the ranks (or keep them where they are).
Top 5 Tools Every Blogger Needs
SEO is the practice of altering your article in such a way to increase its visibility on web searches and having it show up closer to the top, thus increasing the chances of people actually clicking on it. The Yoast SEO Plugin for WordPress can aid you in optimizing your article in terms of SEO by influencing some of the most important factors about your page's visibility, such as meta titles, backlinks, and even the structure of the page itself. If you're using a WordPress-based website, be sure to check this one out, as it will save you a lot of grief and make your job a whole lot easier.
How to Leverage Content Marketing to Boost Your Business - Part Two
Relevant, high-quality content will, over time, establish your site as the one that provides value. Your readers will notice and search engines will start to rank your site higher as page visits increase, backlinks are created and your content is shared. Your content may not immediately turn your visitors into customers, but a pattern of repeat visits and positive associations with your brand can lead your audience to you when it's time to make a purchase.
Effective SEO Tips for Promoting Your Ecommerce Store & Driving Traffic
Your title tags are supposed to be quite alluring. At times, SEO is completely focused on achieving rankings. SEO simply cannot think beyond the rankings. However, that is supposed to be half the job being done. Your main intention should be to allure people into clicking on your links.
5 Ways to Achieve More Success with Your SEO Efforts
Don't get me wrong, the quantity and quality of links have a massive impact on your website rankings on search engines. That is why most businesses buy links but they did not know that Google's webmaster guidelines advises you against it. As a result, they end up paying a heavy price for it. With smarter search algorithms, search engines can easily detect any link that you have sold or purchased. Instead of buying links, it is better to build them naturally. Guest post on other relevant and authoritative websites and use other tactics to slowly grow your backlinks.
Business Blogging: Essential or Expendable?
SEO is a key part of virtually everything you do with online content, and a blog is an opportunity to give your site a significant SEO boost. Websites with blogs usually have 97 more inbound links from other sites, compared to those without blogs. These back links are an integral aspect of Google's ranking algorithm, so a 97 boost in links can be incredibly beneficial for your website. Blog content tends to be shareable in nature, and so also lends itself to social media perfectly. As long as you're posting on your blog regularly, you shouldn't have a shortage of posts to share on social media.
Attributes for SEO Success
Beyond keywords, take note of Trust Flows and Domain authority. These will be born from your link building campaigns. Quite simply the higher each is, the greater value Google sees in your site. There are other elements, such as domain age and security certificates which can impact a DA or Trust Flow, but each is largely improved by link building.
6 Ways to Market Your Business Online
Using a branded email signature is a simple yet effective way to market your business online. Place links and any accolades or awards that you or your company may have received into your email signature. This will help in passively promoting your business to people that you communicate with on a daily basis. You must also include social media links and any relevant links to your marketing campaigns like digital brochures or news articles where your business was featured. It will also help if you include a tagline, a short catchphrase, and your business' mission.
How to Identify and then fill Content Gaps in Your Niche
Using something called the Skyscraper technique from digital marketing expert Brian Dean, you can identify some strong keywords your competitors are working from, or pieces of content that are doing well for them, cover it in your own unique way and style, adding value where you can and then publish it for yourself, utilizing their research and backlink profile to benefit your own content.
What Your Small Business Needs to Know About the Facebook Algorithm
In today's digital world, an effective website can make or break a company. Everything your business does online links back to your website, so your homepage should be informative, beautiful, clean, and engaging. A well-organized and user-friendly website will encourage people to not only visit but also stay awhile. This isn't just an issue of personal aesthetics, either Facebook has recently announced that it will downplay links back to low-quality websites in an effort to curb issues with fake news.
Guide to Non-Google SEO
When it comes to SEO, the advice from DuckDuckGo isn't much different to that of Google though. It recommends garnering good backlinks through quality content from sites such as Wikipedia. So a sound link building strategy is important, as it is in Google SEO. Again, there's not a huge difference in optimizing for Ask (whatever happened to good old Jeeves ) Good content that uses keyword optimization, but not stuffing, is a must, as are quality backlinks. A sitemap is also necessary (again, as it is with the others) and I personally always recommend having one for your users on the site too as the textual links are structured and easily crawled. Whilst this doesn't necessarily help your site climb the SERPs, what it does do is give the bots a nice, simple, logical structure to gather information. Ask doesn't automatically index new sites either.
10 Ways Infographics Will Immediately Benefit Your Business
Infographics have the great characteristic of being supremely portable and very easily embeddable.When you produce an infographic, you will also include an embed code that bloggers will then be able to use to embed your visual right there in their blog posts. With the infographic embedded, a link is automatically generated that leads straight back to your website, which will be in addition to any other attribution and backlinks that the blogger will naturally include for the use of your material.This of course does wonders for your link portfolio, which in turn increases your domain authority (DA) and ensures that you are going in the right direction on Google's rankings.
3 Reasons Why Social Media is Killing Search
When news breaks we are turning to search engines less and less. We are turning to each other and the real time results of social networks more and more. For breaking news I know that I'll find a relevant link on Twitter and an outdated news story on Google. I only see one reason this trend will stop (which I'll get to in my last point).
How To Prove Roi For Social Media
You should also employ Google Analytics as well, where you can track where your links are posted and how much traffic has been driven from them. It's an essential tool for serious analysis, especially when it comes to blogs, and the data you can get is hugely important from an ROI perspective.
Sell Reviews with ReviewMe
Despite being a controversial topic, getting paid to do a review on your blog can be profitable. One of the more ethical companies in the realm of paid blogging is ReviewMe. ReviewMe rarely receives as much heat as some of the other pay-for-blogging networks because of its transparency. ReviewMe also does not dictate the content of the blog post. Some networks require that you write a glowing, positive review in order to be paid. Not so with ReviewMe. Publishing paid reviews is a simple and effective way to monetize a powerful blog. This form of advertising does not require you to have anything on your Web site that actually looks like an ad. So, if standard Web banners and text links are not an avenue you want to pursue, paid blogging with ReviewMe is a very attractive alternative.
Black Hat SEO
Black Hat SEO's will heavily leverage technology and automation in order to create tons of poor-quality pages, and gain inbound links from other websites (link spam). Once the visitor has arrived at their site, they will often use some kind of cloaking or redirect to show the visitor a sales friendly page.
Web Sponsors
If I want to promote any one of those offers separately on another site, it's really easy for me to right-click on the link I want and add it to the new page that I'm creating. The only downside to using those links is that the subdomains are dynamically generated and the links are changing all the time. If you hard-code a link into another page, you could find out later that the offer has expired and that you've been sending your visitors to a broken link. And that's never good.
Lycos at a Glance
The Lycos home page (www.lycos.com ), shown in Figure 5-1, contains a variety of links to different content and services. There are links to major services (including My Lycos and Lycos Mail) at the very top of the page, with a search box just below that. The left side of the page contains links to Lycos topics with news and other highlights featured in the center of the page.
Link Popularity
Link popularity measures the quantity and quality of the inbound links that point to your website. It's not enough to have a lot of websites linking to you they must also be considered important websites. In other words, websites that have inbound links from important websites are also considered important. The graphic in figure 5.1.3.d illustrates this point In this illustration the important websites are marked with green checks. Website B has inbound links from other important websites, which makes website B important too. Website A does not have any important inbound links, which makes it less important than website B. All things being equal, website B would perform better in the search engines than website A. 1. Google PageRank - The Google toolbar will display a ranking between 0 and 10 for each web page that you visit. Web pages with a PageRank (PR) of 10 are considered the most important, while websites with a PageRank of 0 are least important.
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