Pinterest Marketing
UTM Tracking Codes and Pinterest - How They Work
Pinterst announced that they were going to allow UTM tracking codes for pins. This is a major win for marketers and companies that rely on UTM tracking to get granular about what campaigns are working. This was a much requested feature. What is a UTM Tracking Code A UTM Tracking code stands for Urchin Tracking Monitor, and it's a type of a system that allows for bloggers, small business owners and marketers to know how well a specific campaign is doing to to drive traffic.
Guerrilla Marketing Tactics for Small Businesses
What are guerrilla marketing tactics Guerrilla marketing tactics are forms of promotions that rely more on time, energy, and imagination rather than using a big marketing budget to attract brand awareness and the attention of customers. There are many examples of guerrilla marketing tactics, but it's important to remember that all these tactics should be used as a part of a marketing strategy.
Google Authorship: How to Get Your Picture Next to Search Results
Ever search for results on Google and found faces next to them on the left hand side This is no random coincidence. Those photos are placed next to those results because they're the authors of the content. When an author is credited and linked to a specific blog post, or website content, then their picture shows up beside it. Google Authorship looks like this in the results pages. I decided to use my friend, Vancouver marketer, Kelvin KC Claveria, as an example.
Buffer Versus Tailwind - Which is Better for Pinterest Scheduling?
Please note that this blog post contains affiliate links but is not a sponsored post.Are you a small business owner looking for the best way to schedule your pins I'm going to compare two popular Pinterest scheduling tools that are official marketing developer partners with Pinterest, Tailwind and Buffer. While each tool has their unique features, I'm going to cover what I believe are the most important features and benefits for small business owners and solopreneurs.
How Disney Princesses Became a Multi Billion Dollar Brand
Oh boy A new customer Mickey MouseLet's be honest, there probably hasn't been one person in the world that hasn't heard of Disney. Good ol' Walt knew what he was doing when he made Mickey Mouse whistle on a steam boat and squeak his first words. A voice that I love to impersonate. Who Doesn't Know at Least One Disney Princess But I think what Walt probably never dreamed of is that Snow White and the Seven Dwarfs would be the beginning of the Disney Princess brand.
How to Search For Someone On Pinterest
Have you ever tried to look for someone on Pinterest and found it was a bit of a challenge Pinterest's search engine can be a bit confusing considering there are so many different types of search that are available within Pinterest, both on the mobile apps and the desktop version. Part of the challenge of trying to find someone on Pinterest is that the default search results lead to searching for pins .
Why Most Banks Suck at Using Pinterest
How Financial Institutions can Benefit from Using PinterestAt this moment, there aren't a lot of financial institutions that are on Pinterest, which is really a shame given that about 80 of users are women, and 50 of those women have children. What's very fascinating is that 85 of all purchasing decisions are made or influenced by women. What's also a whopping statistic is that 91 report that advertisers don't understand them.
How to Create A Gif on Pinterest
For day 19, you're going to elevate your Pinterest engagement with people on Pinterest by creating an animated gif. What I love about animated gifs is that they can help bring your pins to life, in a way that static Pinterest images can't. Here's an example of an animated gif I found on Pinterest. It brought such a big smile across my face. That particular pin which was shared by Buzzfeed received 353 repins.
The Easiest Way to Add Facebook Posts on Pinterest
If you're looking for a way to put your Facebook's business page's posts onto Pinerest, then you've come to the right spot. The ability to cross promote different social media channels can help with boosting followers on social media platforms and increase reach of potential new customers for your small business. I'm going to show you an amazing tool created by Christina Mendoza and Ray, that will allow you to capture parts of your screen and create pins from these screen captures.
Find Pinterest Group Boards Easily With This Tool
It can be a real struggle trying to gain followers for your Pinterest account when starting off. When I first started, I was lucky to get followers due to timing. Pinterest was getting a lot of coverage at the time because it was recognized as the fastest independent website to reach 10 million monthly unique visits in the U.S. And a lot of Facebook friends joined, and so we added each other on Pinterest, and that's how I gained my first 50 for my MCNG Marketing account.
Clickable URLs Have Changed in Pinterest's Pin Descriptions
UPDATE Please note that Pinterest seems to have fixed the issue of clickable links. Before if you put a specific link in the description it would go to the source of the pin. This seemed to be happening for about 4 days before March 20th. Since this went on for so long, I believed that this was a permanent change, however this is no longer the case, the url that is written in the description will direct to that url. What is in this blog post is not applicable (at least for now).
3 Tips to Search Optimize Your Boards Within Pinterest
In a previous blog post I discussed how to make your pins more searchable within Pinterest, and how important it was to have them found. Pins being found in search is vital because any time you type a search term into Pinterest's search box, it automatically shows results of pins. However, Pinterest is encouraging people not only to discover pins, but boards as well. As of this weekend, Pinterest rolled out a new feature known as Follow Boards.
Search Optimize Your Pin Descriptions with Keywords
Welcome to day 9 of the 31 Days to a Better Pinterest Page. For day 9 I'm going to discuss search optimizing your pin descriptions with keywords, search terms people use, and making the most out of your pin descriptions. Keywords are search terms that people use. I want to make it clear, that keywords are just a small factor in Pinterest's search algorithm, it is not the only aspect of optimization that matters.
7 Major Ways Pinterest is Different on Android Compared to Desktop
There used to be a simpler time when the Internet was just used on desktops and laptops. Those times are long gone and what's happened now is that the mobile revolution is taking place. Ever since Apple came out with their first iPhone and introduced the concept of an app the world hasn't been the same. It hasn't been the same for Pinterest either since they've started, they now have over 70 million global users on the social network.
7 Tools and Tips to Promote Your Pins on Social Networks P2P
Tip 1 Hootlet Chrome Extension Unfortunately Pinterest took out their tweet button on the desktop version of Pinterest. Fortunately if you use Hootsuite, you can schedule your pins with the Hootlet tool. Once the extension has been installed on Chrome, you're able to hover over a pin and use the Hootlet tool for scheduling that will appear on the top right hand corner. You can also use it to schedule Flickr images, YouTube videos and more.
How Long Should My Pins be on Pinterest?
I'm sure many of us who use Pinterest want to know the answer to How long should my pins be on Pinterest Having pins that are long can help your business pins stand out from the vast ocean of pins. Longer Pins Get More RepinsAccording to data by social media scientist, Dan Zarella, pins with dramatically longer pixels actually do get more repins. According to his data of 11,000 pins, there's no correlation that the longer a pin is that the more repins it gets.
Rearrange Your Boards for Maximum Impact
Welcome to day 7 of the 31 Days to a Better Pinterest Page. I can't believe a whole week has flew by so quickly. I'm hoping that you've been enjoying the tips so far. Pinterest is a lot of fun, especially when you're starting off and there's so much interesting content that can be found. During that time you may have created a lot of different boards. For day 7, think in detail how your Pinterest boards are arranged.
How Well Do You know Pinterest? Take the Quiz
So you think you know Pinerest eh (Yep, that's the Canadian stereotype in me coming out.) Well now is the time to put you to the test and see what you know about Pinterest with this Pinterest quiz. Take out your ninja bandanna, because it's time to find out if you're a Pinterest Ninja QUESTION 1 Which of the following is NOT a factor when it comes to Pinterest pin search results A) The keywords you put into your pin's description. B) The number of repins that the pin has.
Best Ways to Use Hashtags on Pinterest
What is a Hashtag Let's start off with what a hashtag is. A hashtag is simply this . You'll see these across a variety of different social networks like Twitter, Google Plus, and occasionally on Facebook as well. When Pinterest first came out in 2010 there was a lot of confusion about hashtags and how they were being used in Pinterest.
How to Find and Join a Group Board on Pinterest
Welcome to day 28 of the 31 Days to a Better Pinterest Page challenge. For day 28 it's all about joining a group board on Pinterest. Unlike Twitter, or Facebook where identities are not able to contribute to single stream, Pinterest is truly amazing in this manner. Pinterest boards can be created where multiple Pinterest users can contribute to the board. Some of these group boards have tens of thousands of followers.
Should my Restaurant use a Groupon Type Deal?
Is a Daily Deal right for my Restaurant Before your restaurant decides to jump into Groupon, Living Social or using any daily deal, it's important to understand the pros and cons of using one. Here are the key things to watch out for when using one for your restaurant. Pros A Daily Deal Site Like Groupon or Living Social Can Raise Awareness of Your Restaurant The larger the daily deal site, the more it's going to drive awareness of your restaurant.
How to Advertise on Pinterest
So you're interested in learning how to advertise on Pinterest Rand Fiskin from MOZ is predicting that Pinterest advertising will be a juggernaut in the upcoming 2015 year for social media advertising. He's predicting that advertising spending on the social media site will reach 50 million dollars. And I predict that the amount of advertising dollars on Pinterest will continue to grow as well.
Co-branding is the Future of All Marketing
Co-branding is the True Form of EngagementThere probably isn't a single marketer out there that hasn't thought and felt that the world of marketing has changed dramatically in the past 5 years. Not only has advertising moved away from pushing messages and bombarding people with them again and again and again, we are a point in marketing history where creativity, content, and education are expected.
How to Search Engine Optimize Your Pinterest Page
I've noticed that Pinterest isn't just dominating the social media scene, but it's starting to dominate quite a few of Google's search engine results. Many brands and online marketers are missing the opportunity to rank high for long-tail keywords through the use of Pinterest. What are long tail keywords I'm going borrow the definition of a long tail keyword from an article from Search Engine Watch Essentially, long-tail keywords are less popular keywords because they have less search volume...
Verify Your Pinterest Account with Your Website
Welcome to day 2 of the 31 Days to a Better Pinterest Page. It's also the day that my fiancee and I are moving in together. And we're definitely looking forward to spending time together. Today's actionable step will for the 31 Days to a Better Pinterest Page will be to to verify your website with Pinterest.
Breaking News! Unlimited Secret Boards on Pinterest
I don't usually write blog posts at 7pm and have them go out fresh, but I really wanted to share some excellent news for people who love to use secret boards. Pinterest users are now allowed to create unlimited secret boards. I don't know if this feature has been rolled out to everyone on Pinterest yet, or if it's something that's just in the testing, but I do know that this was one of the most requested features on the visual social network.
4 Pinterest Tips to Make Your Pins More Searchable on Pinterest
Pinterest is amazing, I can honestly spend hours at a time looking at different infographics, advertising boards, and pins. Now with more than 48 million users of the social media, it's a great social media marketing tool. But with 48 million users pinning dozens of pins and massively more pins, trying to get your pins to show up on search results are much harder. Old school tactics such as constantly pinning again and again for a category used to help drive traffic.
17 Funny Advertisements to Tickle Your Funny Bone
Funny Advertisements That Will Make You LOLI admit, when I get bored, or I feel down in the slumps one of the activities I will do is look for funny advertisements. Some of them just make you go LOL in real life, while other advertisements are accidentally funny due to poor ad placements side by side with each other. If you're looking for a good laugh, a little shock, and just plain silliness then here are 15 funny advertisements that will help tickle your funny bone.
5 Tips For Using Pinterest Messaging for Business
It seems like there's so many different ways to be in contact with people these days, e-mail, text, Whatsapp, Snapchat, Twitter and the list just goes on and on, so why should you care about Pinterest's messaging system and why is it important for your business Read on curious pinner What Exactly is Pinterest Messaging Pinterest messaging system is a private messaging system that allows for you to send private messages to users who follow you on Pinterest.
Are you Ready for the Visual Social Media Revolution?
There's a quiet revolution that was going on. It creeping up on us slowly through a series of different apps and through a variety of social networks. We're using it all the time, but we're not consciously aware of how big this is all going to be. We are now all merging onto the highway of visual social media. Two Types Of Social Media Which One do You Focus On There are now two classes of social media in my mind. There is text based social media, and then there is visual social media.
8 Steps to Grow Your Pinterest Community Board
If you're a regular of the blog you know I've been writing a lot about how to use Pinterest to market your business recently, and the reason is because it's not only another social network, it's one where people, mostly women, are spending a lot of time and money. The social network is quite different from Twitter, and Facebook. It's not a network trying to engage users with typing, instead they are encourage users to tell parts of their lives through visual sharing.
8 Tips For Marketing Your App on Pinterest
Pinterest announced a partnership with Apple that allows pinners to directly install iOS apps from pins within the Pinterest app from their iPad or iPhone. These new type of pins, referred to as app Pins, will only show up on iOS Pinterest apps. The app pins will have a blue install button next to the Pin it button on the top right hand corner as seen in the embedded tweet below.
Top 10 Resources for Mastering Pinterest Marketing
Mastering Pinterest marketing can take months, and with Pinterest making changes every other month, it's difficult to keep up with all the changes. But your journey can be much easier by having valuable resources and tutorials. Here are my top 10 resources and blogs to help you master Pinterest, whether it's for your own personal use or for business. The resources are not in any particular order.
How to Create Pinterest Newsletters with Mailchimp
Welcome back to MCNG's blog, if it's your first time here then you're going to love reading this because I have something awesome to share with you. Not only for Pinterest users, but users who are into MailChimp. I'm going to show you how to easily integrate pins from a specific board with your newsletter.
How Businesses Can Use Guided Search On Pinterest
It seems like there isn't a month that doesn't go by where Pinterest doesn't add a new feature, or tests out one. So after taking a vacation in Paris and Barcelona, and returning a week and half later, I wasn't surprised to hear that there was a major update with Pinterest. As a side note, I would like to happily announce that the main reason I was in Paris was to propose to the love of my life.
Restaurant Marketing Ideas for Vancouver Restaurants
So you've come to this page because you're looking for restaurant marketing ideas that will help your Vancouver restaurant get to next profit level. I'm going to share with you 3 restaurant marketing ideas that when executed and will help drive new customers into your restaurant. Restaurant Marketing Idea Number 1 Host a Local Networking Event for All Your Local Businesses.
The Pinterest SEO Checklist: 5 Essential Items to Maximize Your Organic Visibility
Big thank you to Adam Bullock, Content Strategy Expert at MKG Media Group, for this wonderful article. Read on to get your SEO Pinterest checklist. - Chances are you've taken the plunge into the beautiful visual world that is Pinterest. You're not alone (roughly) 69,999,999 other people have. Pinterest has shifted from that one social network with boards to a creative way to engage fans for brands and companies.
An Infographic on How Pinterest Affects Purchase Paths for Retailers
Vision Critical recently came out with report about how Pinterest affects retail store purchases and offers some great insight. There finding regarding Pinterest was published in the Harvard Business Review, the article is titled How Pinterest Puts People in Stores. The study found that about 41 of participants did Reverse showrooming meaning that they would find a product online, and then shop for it at a retail store location.
10 Ways E-commerce Sites Can Use Pinterest to Increase Sales
It was announced that Pinterest received an additional 225 million in funding, giving the start up an evaluation of 3.8 billion dollars. While the social network continues to expand globally, and the release of their limited API , e-commerce businesses that are not yet active on Pinterest NEED to make it a part of their short and long term marketing strategy. The site isn't going away any time soon. Why is Pinterest so Important To E-commerce Sites According to e-commerce site Bottica.
Flashlight for Pinterest - Visual Discovery on Steroids
This is truly exciting When I heard what Pinterest was working on, I ran up to my wife and showed her. She thought it was the coolest thing to hit the world of Pinterest. This is how I felt when I discovered the new tool, Flashlight by Pinterest. Back in February of 2015, Pinterest quietly announced at a conference that they were working on a new visual discovery tool called Flashlight, which I believe is still in the alpha stages of testing.
Three Award Winning Pinterest Marketing Campaigns
I talk about how much I love Pinterest, but the truth is, I don't love Pinterest, I love creativity. After all Pinterest is just a tool. It's a way that we're able to share content, and get inspired. While Pinterest is wonderful, creative marketing inspires me to whole new heights, and I hope it does for you too. There are aspects of creative marketing that are vital to social media marketing.
Social Media Plan - How to Create One in 9 Steps
How to Create a Social Media Plan 1) Determine Your Goals In order to create a successful social media plan, you need to know what goals you want to achieve, and how those goals will be measured. Are you looking to increase the number of people who sign up for your e-mail Or are you trying to create more leads from Linkedin Once you're able to determine your short and long term you will be able to use social media much more effectively.
Social Media Introverts versus Social Media Extroverts
Should you Hire a Social Media Marketer That's Extroverted or Introverted Social media can be time and energy intensive. For some, the use of social media drains them, for others, it can do the complete opposite, which is fuel a person to new heights of social media engagement. Marketing, as a whole, has rather been an isolated activity with the exception of experiential marketing.
What You Could Expect from Pinterest in 2014
9 Pinterest Predictions 1) Pinterest Advertising Finally Goes Full Blown Back in early October 2013, Pinterest made the announcement that they were working on placing advertising in search results. This was known as Promoted Pins. It was considered a hot topic among the social media community. Yet, with all the buzz around promoted pins, it seems that no one I know has seen these elusive pins. With 338 million in funding, there's no doubt that there's pressure to start monetizing the site.
Pillar One of Pintalysis : Create a Kick Ass Pinterest Strategy 1 of
Start Your Pinterest Marketing Off Right with PintalysisWith any social network, there are fundamental elements that don't change and have become part of the Internet marketing world. In this blog post I'll be going more indepth into the first of the five pillars of the Pintalysis Marketing Blueprint, which is determining your marketing and business goals. Now let's dive into the world of Pinterest and Pintalysis.
The One Mistake that Will Destroy Your Pinterest Marketing Strategy
Oh Pinterest, people are falling in love with you as the new social media darling. You've now spawned a variety of copy cats, like Manteresting and Dudepins, and brought a whole new paradigm in how people can visualize and experience a website. As the network gains more followers every day, and more more articles about how to use this social media tool for marketing appear rampant online, it's also important to examine how to use Pinterest correctly for your business and brand.
Social Media Experiences are the New Form of Advertising
Traditional Advertising Makes It Hard to Create Emotionally Engaging Experiences Traditional Advertising isn't dead, and probably never will. Just because TV was invented, doesn't mean that people still don't listen to the radio. With these forms of advertising you were able to reach a large audience and most it was about pushing messages onto the public.
Is Pinterest Finally Releasing an Open API?
Back in November of 2013, Pinterest announced a specific API that was accessible to select business partners. With that specific API companies were able to show off their most pinned products or articles from their site. Companies like Zappos, Whole Foods, and BuzzFeed are partners with this particular API. What was really fascinating was that I was checking my social connections on Pinterest (the desktop version) and I noticed that a new section was added.
How Some Professional Pick Up Artists Became Great Marketers
Become a Master Pick Up Artist in MarketingWelcome to our Valentine's Day edition of MCNG's marketing blog we're going to talk about sex, picking up women, and marketing. Hold on to your chairs for a little bit of everything. If you've never heard of Neil Strauss, then there's a really big chances that you've probably walked by one of his books.
5 Ways To Grow Your Business with Pinterest's Flashlight
Back in February, Pinterest announced ata conference that they were working on a tool called Flashlight. A tool that I labeled as visual discovery on steroids. This feature will revolutionize the way that visual search is conducted online. Flashlight is a feature on Pinterest that allows you to highlight a particular part of a pin, and Pinterest will then show you pins that are visually similar. It's not exactly perfect right now, but it's definitely an exciting work in progress.
Link Old Uploaded Pins Back To Your Website
Welcome to day 8 to 31 Days to a Better Pinterest Page. I hope you're enjoying all the blog posts so far. For day 8, you will be looking over old pins that you have uploaded pins and ensure that they are linked back to your website. After all, why would you want to lose potential traffic. Link Your Uploaded Pins Back to Your WebsiteThis is a common mistake that I see new businesses make on Pinterest that is easily avoidable anybody has total control over.
Get Analytics from Tailwind For Your Pinterest Account
Welcome to Day 18 of the 31 Days to a Better Pinterest Page. For day 18, I'm going to encourage you to sign up to an amazing analytics tool that's available for free, which is Tailwind. Pinterest offers analytics, but at the moment, those analytics are specifically for your website, not your actual Pinterest account. This where Tailwind can be helpful.
Fear Based Marketing- Is it a Matter of Life or Death?
Is Using Fear one of the Dark Sides of Marketing Fear is one of the most powerful emotions that can help us to take or stop an action. Marketers have been using different levels of fear to motivate consumers to purchase services or products. Fear of old age has helped fuel the billion dollar cosmetic industry. Fear of being perceived as fat by others is what gets people going to the gym.
Does Uploading Pins Hurt Their Reach on Pinterest?
Malorie Luchich, one of the members of the PR team at Pinterest presented at BlogHer 2015. I wasn't at the conference, but Peg Fitzpatrick, author of the Art of Social Media, was there and she shared Malorie's presentation. And in the presentation it may have answered one of my most pressing questions.
What are the Best Times to Pin on Pinterest?
This is a big question and people want to know. What are the best times to pin on Pinterest Let's be honest, there's no easy or simple solution to this. Pinning times are just as customized as your own business. I'm going to tell you straight up. Knowing when to pin will require work, and it requires a scientific approach. This means that you will need to test out the times that may work best for you and the times that don't.
Market the Benefits, Not the Features of Your Product
One of the early lessons that you learn from sales, marketing, and advertising is that there should be a focus on the benefits of a product instead of the features. Benefits Compared to FeaturesFeatures are characteristics that a product possesses, while a benefit is a positive result that occurs because of the features. Let's take the example of the book I'm currently writing Pintalysis, the Ultimate Marketing Blueprint for Pinterest.
Check Out Your Competitors on Pinterest
Welcome to day 21 of the 31 days to a better Pinterest page . And for day 21, you're going on a spy mission. Your mission, if you choose to accept it, is to gather intelligence from your competitors, and use that intelligence to make better business decisions. This isn't a dangerous mission, but it's a mission that requires intelligence, guts and dedication. Do you accept the mission Excellent let's get started Pinterest secret agent.
Pinterest is Doing What Google Can't Do For Search
This post was originally published on MCNG Marketing's Medium account. How Pinterest is Becoming a Leading Search EngineThere's a bit of a quiet revolution going on in the world of search, and I don't think Google is blind to it. However, I do think that many social media marketers and SEOs may be blind to the search revolution that's happening. Pinterest is slowly becoming, nay, already is, a search engine, and that may be it's primary function in the near future.
7 Ways to Increase Your Website Traffic With Pinterest
Add Your Website to Your Pinterest ProfileOne of the first things that every business should do once they start their Pinterest account is to add their website to their profile. To add your website, all you need to do is go to Settings and click on Edit Profile. At the bottom you'll be able to add any website. However, if you are running a business then I highly suggest that you validate your Pinterest account as a business account.
Why Businesses Need to use Rich Pins for Pinterest Immediately
Pinterest has recently been working with some companies that provide online e-commerce sales. What's fantastic about this is that it provides information about the product without actually requiring them to be typed into the description and therefore you never have to worry about another pinner changing the description without listing the vital information (a concern for major brands).
Pinterest Desktop versus Pinterest Mobile
Welcome day to day 13 of the 31 Days to a Better Pinterest Page. Day 13 focuses on the task of viewing your pins across different mobile platforms and the desktop version of Pinterest. Mobile Usage for Pinterest is Massive93 of daily usage on Pinterest happens on mobile devices. But within mobile there is the iPad version, the iPhone version, and the Android version. And to an that extra layer of mobile, there's also the mobile internet version of Pinterest as well.
How Two Great Canadian Retailers are Using Pinterest
To help celebrate Canada Day, I decided to take a look at two Canadian companies and how they're using Pinterest. Let's start off with Lululemon. Lululemon is a famous for making yoga clothing around the world. Lululemon actually started in my home town of Vancouver, Canada. Vancouver has actually been labelled as the third worst dressed city in the world, and that's partially because Lululemon wear is so popular among the locals. Lululemon's Pinterest page has over 1.
7 Costly Mistakes Businesses Make on Pinterest P2P Episode
Welcome to episode 16 of the Pictures to Profits Podcast, in this podcast I'll be interviewing Alisa Meredith, and she's going to be sharing with us 7 costly mistakes that business make on Pinterest. Alisa Meredith is the senior inboud marketer at Scalable Social Media, and is the Pinterest Fanatic at OverGo Studio, and she's big fan of Canva, and is in love with Pinterest. The podcast is based on her article 10 Reasons You're Missing the Boat with Pinterest.
Create Amazing Pinterest Board Descriptions
Welcome to day 6 of the 31 Days to a Better Pinterest Page. For day 6, I'm going to be discussing about the importance of filling up and creating Pinterest board descriptions. I hope you're enjoying all the tips and tricks that have been taught so far. If you've missed the previous days, you can read up on day 4 and day 5. It's Hundreds of Small Things that Make the DifferenceJohn Wooden is recognized as one of the greatest sporting coaches of all time.
Gender Search on Pinterest: How to Market to Men on Pinterest
Pinterest Search Results Will Differ For Men And WomenPinterest announced that the gender of the user will influence how Pinterest results are shown to him or her. The visual discovery tool that has been used mostly by women is now able to show results to men that are more relevant and less womanly. If you're a woman that types in the search term, movies into Pinterest search, you may see pins related to Titanic, Frozen, or the Notebook. It seems that the theme of romance movies comes up.
How to Get Readers to Pin A Specific Image from Your Blog
Have you ever wanted to have one featured image for your blog post, but you wanted people to pin a specific image (maybe a very long one) For example, here's the image I have on top of my blog post 4 Pinterest Tips to Make Your Pins More Searchable. But when people use the official Pin it button with their browser, or a generic Pin it button at the top of my blog post, the following image options will show up.
Plan Out Your Pinterest Posting Schedule
Welcome to day 24 of 31 Days to a Better Pinterest Page. For day 24, it's about focusing on creating a consistent pinning schedule for your business. It can be incredibly hard to manage all your social media platforms, and at the moment there aren't too many tools that are effective in terms of Pinterest scheduling (a few lack the ability to schedule repins).
Introduction to Social Media - Where to Start
Introduction to Social Media -The Hows, Whats, and Whys It can be extremely overwhelming to jump on board social media, especially since it seems that everybody else is ahead of you by about a decade. It also doesn't help that the social media landscape changes as often as the temperature in Seattle. It seems every year there is a social network star that is born, and hundreds of more that try to rise to that success but ultimately fail.
How to Use LinkedIn for Marketing and Lead Generation
It was recently announced that LinkedIn reached 200 million users. LinkedIn's blog reported that the United States had 74 million users, Canadians had 7 million and the United Kingdom had 11 million. LinkedIn is expected to continue to grow globally and is a great social media tool for marketing and generating leads.
6 Best Practices for Facebook Restaurant Marketing
With Facebook reaching the mark of 1 billion users, it's hard to ignore this social media giant. The biggest questions isn't whether Facebook is useful for restaurant marketing. It's the debate of how long it will be before Facebook makes changes to their Facebook Pages. Facebook Pages are different from personal pages. Personal pages you get to add friends, and you can restrict who sees your profile.
How to Create a Strong Brand Identity for Your Business
Create a Strong Brand Identity for a Winning Business Strong brand identities don't happen by accident. There are principles in creating a strong brand identity for a business in order for it to be a winning brand. While extremely well known brands have been around for decades such as Coke, Apple, and even universities like Harvard, they all had to start somewhere.
The Tale of Two Body Sprays: Why Axe Thrived, and Tag Died.
Axe Is a Cultural Phenomenon Axe (or Lynx as the brand is known in the UK) commercials are a bit of cultural phenomenon. Their research has led them to create some interesting commercials, and as a matter of fact that the initial campaigns that they ran were so successful that it ended up selling too well to their target demographic. I discussed those details in my podcast Love, Lust and Sex.
When to Cannibalize Your Existing Products
You've come out with this new product, and you're worried that it might eat into the profits of another product because they're both quite similar. People often believe that cannibalizing the profits of another products is a bad thing, but the truth of the matter is that cannibalization may actually be good for profits when executed properly.