Black Hat SEO

Black Hat SEO, also known as search engine spamming, is when someone creates web pages that have little or no value, that are intended to trick the search engines into offering irrelevant, redundant, or low-quality search results.

Black Hat SEO's disregard the rules and the goals of the search engines in an attempt to lure visitors to their website through deceptive practices. They often take pride in gaming or outsmarting the search engines.

Black Hat SEO's will heavily leverage technology and automation in order to create tons of poor-quality pages, and gain inbound links from other websites (link spam). Once the visitor has arrived at their site, they will often use some kind of cloaking or redirect to show the visitor a "sales friendly" page.

Black Hat SEO's are all about getting fast results. The methods they use to optimize their websites will often propel them to the top of the search results very rapidly, but when the search engines catch-on, their websites crash and burn. This is of little consequence to many Black Hat SEO's as they can easily reproduce their results with a new website.

I do not condone Black Hat SEO for affiliates. It can be especially damaging when used on a website that you have invested heavily in. I have listed some Black Hat SEO techniques below that you should avoid:

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