Yahoo Search Marketing

Yahoo Search Marketing, formerly Overture, was one of the first pay per click search engines on the market. Their reach extends to over 90% of active Internet users.

Yahoo Search Marketing is much more transparent than Google. When you advertise on Yahoo you can see exactly who is bidding, what they're paying, and their ad position. This means that you must adopt a different strategy to be successful with Yahoo. There are some specific bidding techniques that I will discuss in Section 5.4.2 that will help you get the most out of your Yahoo advertising campaign.

Yahoo's user interface is not as easy to use as Google's, and requires a little more time to master. If you're new to Yahoo Search Marketing, I highly recommend that you download their free workbook, which is available in PDF format. This workbook covers the most important features and bidding techniques.

Yahoo Search Marketing Advertising Credit

I worked out an exclusive deal with the Yahoo! Search Marketing to offer my readers a free $50.00 credit. This offer is only available to new advertisers. To redeem your credit, simply click on button below:

Continue reading here: Additional Notes about MSN Ad Center

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