Yahoo Keyword Suggestion Tool Example

Let's continue by using the credit card example from earlier. Remember, in order to find the most possible keyword combinations, you need to start with the general keywords from your list. As you exhaust your list of general keywords, you can use the specific keywords from your list to find even more variations.

I'm going to start by using the keyword "citi". This search will yield the most keyword variations:

(Screenshot on the following page...)

Figure 3.3.2.a Yahoo Keyword Selector Tool

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Keyword Selector Tool

Net sure what search terms to bid on? Ent&r a term related tc ycur site and vie viill s h o m y o u i

• Related searche= that include your term

• Estimated number oF times that term v-as searched on last month

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citi card login citi credit monitoring citi simplicity citi group citi Financial auto citi bank.com lo4S citi bank credit card

90 Internet

As you can see, this search returned a wide range of results. I've highlighted a few of the keywords directly related to Citi® credit cards, which we can use in our keyword campaign:

Citi credit card Citi master card Citi card online

• Citi bank credit card

These keywords will make nice additions to our keyword list. They also provide us with an opportunity to find more keyword variations.

You will also note, this search returned some keywords that are not applicable to the products and services we're promoting on our credit card website:

• Citi mortgage

• Citi card account online (existing customers)

• Citi card login (existing customers)

• Citi credit monitoring

Continue reading here: Additional Keywords to Consider

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