Yahoo Paid Search Example
Yahoo offers one of the most helpful tools for evaluating the competition. Yahoo has developed the View Bids Tool(http://uv.bidtool.overture.com/d/search/tools/bidtool/), which allows you to see the bid (price per click), and the position for all of the advertisers for a keyword.
Let's use the keyword "slr camera" from our previous example. (Screenshot on the following page...)
Figure 2.2.3.a Yahoo View Bids Tool
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To keep this page short, I only displayed the top 3 advertisers bidding on this keyword. There were actually a total of 29 advertisers bidding on this keyword. Their bids ranged from $0.10 cents to $0.44 cents per click. As you can tell this is a somewhat competitive keyword. The bids aren't especially high because it's a generic keyword, but there are a lot of competitors.
If you do a more specific search, you will find that there are less competitors. Now do a search for "EOS Rebel T2". This is a specific camera that is made by Canon.
Figure 2.2.3.b Yahoo View Bids Tool
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In this example there are only 10 competitors, and their bids range from $0.10 cents to $0.54 cents. This is a more specific keyword, so it doesn't get as much search volume as
"slr camera", but it is a better keyword because it's more specific. I will go more into details about keywords in Section 3.
After performing a few searches, you will begin to understand who some of the competitors are, what they are bidding, and some of the strategies they are using to promote their websites.
Continue reading here: Yahoo Keyword Suggestion Tool Example
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