Additional Notes about MSN Ad Center

MSN paid search results are only displayed on MSN Search (www.msn.com). Because MSN does not currently have any syndication partners, you can expect considerably less traffic from MSN AdCenter than Google AdWords and Yahoo Search Marketing.

MSN does not offer content match. Both Google and Yahoo offer their advertisers contextual advertising. I suspect in the near future MSN will offer something comparable.

MSN AdCenter still has some bugs to work out. At the time of this writing (June 2006), AdCenter still has several known bugs. If you spend much time using the system you are likely to see a few error messages and system timeouts. According to conversations I have had with my ad representative, Microsoft is aware of these system problems and is actively working on fixing them.

I'm a little surprised that Microsoft released the product so early. Based on my own testing and evaluation I figured they would release the product in early fall. I think they were rushed to launch the system because their syndication partnership with Yahoo was ending.

Despite the bugs I have encountered while working with MSN AdCenter, I'm actually very pleased with the return on investment (ROI).

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