Public Relations Consultancy
How to raise your Klout score
After my last post on How to use Klout (and why you should), I had many people ask me, so how do I raise my Klout score Pretty simple, really. You raise your Klout score by becoming more influential on Twitter and by remembering that Twitter is, at its core, about connecting people.
Why I Hate Foursquare
Perhaps it's not politically correct for the CEO of a digital marketing company to express his disgust with a strong new entry into the social media consciousness, and yet here I go. I hate Foursquare. OK, my kids tell me that hate is a really strong word, so let me rephrase I strongly dislike Foursquare. And I don't care who knows it. Advocates of Foursquare say it's the next big social media marketing platform.
How To Use Google Analytics To Measure Your Blog's Success
Anyone who has logged into Google Analytics knows that it's a beast. With so much information, how are you supposed to know what's important Below are the two things that I like to look at when I am trying to measure the blog's success and look for things to improve. The two most important areas to look at in Google Analytics 1. Traffic sources - This section will tell you how people are coming to your blog, which gives you feedback on how well you are doing promoting your content.
Volunteering in Social Media: Help a non-profit, help your career
Volunteering in Public Relations When you are new to an industry, every day is a learning experience especially when it comes to the social media industry. A few months back I started at BG as an account coordinator, and since then have been taking in everything I can about social media marketing. I have participated in brainstorms about social media strategy, managed social media measurement for clients and attended trainings on best practices for various social media platforms.
Why Social Media is Like Porn
I thought we'd kick off this Monday following a long holiday weekend with some humor. This is a tongue in cheek list on why social media (one of our favorite things to write about) could easily be mistaken for porn. 9 reasons social media is like porn 1. No place is off limits. People sneak a peek while driving, during work meetings, at dinner, at church, etc. 2. You're slightly ashamed to admit to your family and closest friends how often you're really doing it. 3.
Ten Questions To Ask When Choosing Your Email Service Provider
These days, there are hundreds of different email service providers (ESP) out there. With all the information and presentations you receive, it's difficult to determine which one truly is the best fit for both you and your clients. I have recently gone through this process and have compiled a list of ten key questions you should ask your potential new ESP to ensure you select the one that is the best fit. 1.
Four Secret Qualities of a Superior Spokesperson
As a public relations professional, you can spend hours, days, weeks or even months crafting the perfect messaging for your client. You can be so sure that when your company's message hits the press, it will be received with acceptance and praise. However, a company's public messaging is only as good as its spokesperson and without the right delivery, a message can be completely misconstrued.
Social Media Measurement- Measuring the Success of Your Social Media Program
So here's my thing with social media measurement there are like 40 programs out there claiming they can help you measure social media, and not one that actually measures any of the things our teams are reporting on. Every single one of these tools aggregates tweets and blog posts about your brand and then graphs mentions of you and your competitors.
Social Media Changes the Game for Marketing Movies
By now, you've probably noticed an influx in social media usage amongst the entertainment industry. The film business is a natural fit for social networks movies are innately social, and people want to talk about them. Following suit to the Classic Hollywood star system and legendary fan magazines, social media platforms such as Facebook, Twitter, blogs and even entertainment check-in sites have created a new way to market movies, all while collecting invaluable market research along the way.
Hotels and Social Media - The 5 Most Common Mistakes
It's no secret that the hospitality industry has jumped face-first into the world of social media. These days almost every hotel has, at the very least, a Facebook Fan Page and Twitter handle. Many savvy hotels are hosting blogs, have their own YouTube channels and are even using Foursquare to help with their marketing needs. However, despite the massive numbers of properties who have a presence, there is a startlingly small amount who are actually using social media well.
Faberge Organics the father of social media?
I was just trying to explain social media to my 82 year-old dad. You can imagine how that conversation went. What he said. SOCIAL MEDIA , I said loudly. You know, kind of like word of mouth advertising, only even more personal. What he said again. Sweet guy, very smart engineer in his day. And not too up on the latest marketing trends not that I blame him. Finally, I landed on an example that he understood and could relate to.
Will Klout perks work with Facebook pages: Taking a closer look
Today Mashable broke the news about the partnership between Klout and brands on Facebook where content shared on a particular Facebook page can be dictated by the individual fan's Klout score. Mashable writes, In Involver's (the company creating the app) Klout interpretation on the gate model, a Facebook user's Klout score will determine what type of Facebook content you see and what perks, if any, you get. Audi is the first to roll it out.
How Social Media Affects Search and Why You Should Care
Something big happened in the worlds of social media and search this month. After much speculation about search engines factoring social media influence into website rankings, Danny Sullivan took it upon himself to interview Bing and Google to find out that indeed, social media IS affecting search rankings.
How to build a Facebook fan page
I mean really, it is my lifeline. And now, thanks to the extreme popularity of Facebook fan pages, I have a great way to help clients get involved on Facebook too. The fan page, like everything in social media, can be built and done in a matter of minutes. That is, if you are not planning on having anyone look at it, connect to it, or like it.