Faberge Organics the father of social media?

I was just trying to explain social media to my 82 year-old dad. You can imagine how that conversation went.

“What?” he said. “SOCIAL MEDIA”, I said loudly. “You know, kind of like word of mouth advertising, only even more personal.”

“What?” he said again. Sweet guy, very smart engineer in his day. And not too up on the latest marketing trends — not that I blame him.

Finally, I landed on an example that he understood and could relate to. “Pop, do you remember that old TV commercial from the 70’s about Faberge Organic shampoo?” Luckily he did, but not until I had to recite the lines……”I told two friends. And they told two friends. And so on, and so on, and so on…..”

And then it dawned on me. Could the makers of a smelly shampoo have unexpectedly hit on something far more important than how many bottles they sold? Or was that exactly the point?

At least now my pop understands a little more about what I do. And just maybe I do too.

Continue reading here: Hotels and Social Media - The 5 Most Common Mistakes

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