Evaluate Potential Linking Partners

You can determine what is considered a quality link by analyzing a number of factors. One of the most important factors to consider is the age of the domain you are trying to acquire a link from. Google tends to treat older domains that have been around for several years with more respect than domains registered recently. If you can acquire a link to your page from a domain that was registered in 1995, it is likely to have a greater effect on your organic rankings than a link from a domain that was registered last month. You should also try to acquire as many links as possible from domains with .edu and .gov top-level domain extensions. The search engines know that these educational and governmental establishments are much less likely to link to low-quality pages than a typical .com

or .net domain. If you cannot find any .edu or .gov links to directly link to you, try to find pages that do have a large number of .edu or .gov links and prospect those site owners for a link.

Make sure that pages you are prospecting for links have unique and relevant content to your page's subject matter. The search engines can determine easily whether or not content is duplicated from another source, and they diminish the impact of links obtained from sites that publish duplicate content. Also, try to focus on acquiring links from pages that already rank well for the keywords and terms that you are targeting. Those pages are obviously already considered authorities on those topics, and a link can pass some of that authority onto your own site.

Evaluate Potential Linking Partners

FIND THE AGE OF A DOMAIN

1 Navigate to www.DomainTools.com.

2 Enter a domain name in the Whois Lookup search box.

3 Click Search.

• Search results appear.

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W.'-dcari With oi all curron^ielerti/eKptiid mfiflia denial*».

D o mai nTools

Welcome Guest! Login/Join

Web HosTing unleashed

OVER 5,000

Web HosTing unleashed

OVER 5,000

Frtiihairt, PS j Sign Up Ruby on Rata * *

Frtiihairt, PS j Sign Up Ruby on Rata * *

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4 Scroll down to Registry Data.

• You can determine the age of the domain from the Created date.

• Whois Record for PepperjamKearch.etjm ( Pepper Jam Search )

Front Page [nfonmlhin 1 humlma il: ilMJf-O

website ittle: Q p^ .^.r^acr-j,^ - sgana.trwwft ^^»na ¡rt title DrlrvAKY 1W.

FIND .EDU LINKS IN YAHOO

1 Navigate to www.Yahoo.com.

2 To find .edu links pointed to a Web site, type linkdomain:, the Web site, and then inurl:.edu in the search box.

3 Click Search.

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FIND OTHER .EDU

1 Navigate to AlltheWeb.com.

2 To find .edu links pointed to a Web site, type link:, the Web site, and then inurl:.edu in the search box.

3 Click Search. .edu links appear.

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• *» o find it all o o • Results * cnaii3h j Wnh j Nowb j Pioturrwi | Viiino | Audio |

Extra

You may want to consider examining other factors when analyzing potential linking partners. Make sure that sites you are trying to acquire links from have incoming links that are relevant to their own content. If so, that site is likely an authoritative and trusted resource for that subject matter. You should also take into consideration the number of and quality of outbound links from a particular site. An outbound link is a link from a page of one site to another site. If you acquire a link from a site that is linking to hundreds of other unrelated sites, search engines are likely to discount the link.

Also, you should acquire links from high traffic pages. Those sites will then have the potential to pass some of their traffic along to your own page. Visit www.alexa.com, click Traffic Rankings, and enter the domain name of the potential linking partner into the search box. The more traffic the site receives, the lower the Alexa number is. Aim for sites with Alexa rankings of less than 100,000.

Continue reading here: An Introduction to Social Media Optimization

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