Create a Company Information Page
Trust and credibility are becoming increasingly major issues for Internet users. You can create a company information page to help strengthen your reputation in the eyes of both your audience and the search engines. A company information page helps build trust with your viewers by providing company biographies, history, and even photos to explain who you are and where you come from.
Creating a company information page is good practice in general, but for search-engine optimization purposes, it is important for Google to see this page during its indexing process. There are a lot of less reputable Web sites that do not contain any type of company information section. Spammers, who generate mass numbers of Web sites automatically, do not usually include this specific company information. Therefore,
Create a Company Information Page many in the search-engine optimization community theorize that having a company information page may help improve your appearance of legitimacy and trustworthiness in the search-engine ranking algorithms. Place a link for your company information section on the home page of your Web site. Label the link as About Us, Company Information, or something similar so that users can easily find it. This link needs to be clearly visible and prominent on your home page. There is no reason to hide this link on the bottom of your home page or bury it in a navigational menu. If you are selling a product, your consumers want to know who you are, where you come from, and why they should trust your business. Even if you are not selling a product, having a company or personal information page can help build your reputation as an expert in your particular niche.
Note: This task uses the Web site
www.seomoz.org as an example.
DECIDE UPON HOME PAGE LINK
PLACEMENT
1 Go to the home page of your Web site.
• Notice on SEOmoz.org there is a link to the About Us section at the top of the home page.
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Become an SEOmoz Prenimm Mentber
Luo&jirj lor the bust tools and tednqun to mpiave your ■ dilkiiicrj? JOtn jilriifreds dt other ücarih ProtcMionals who taw* that SEQmoj Premium Membership provides to aovonc trvmg to team the sccrets ot adiicwig top rankings.
2 Decide where on your Web site's home page to place a link or links to the About Us section.
• Notice that SEOmoz.com uses an additional link to the About Us section at the bottom of the home page in addition to the top of it.
Continue reading here: Evaluate Potential Linking Partners
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