Keyword Research with Key Compete

One of the most effective methods for generating keywords is to evaluate what keywords your competition is bidding for on major pay-per-click search engines such as Google AdWords and Yahoo Search Marketing. Competitive research tools such as KeyCompete.com, which typically charge a monthly or annual membership fee, enable you to see the specific keywords your competition is bidding on, while also giving you access to useful keyword generation data. Generating competitor keyword lists using KeyCompete can be done using four primary strategies depending on how many keywords your competitor is bidding on and how granular you want your keyword generation research to be. One way KeyCompete allows you to evaluate competitors' keywords is by typing a competitor's Web site URL directly into the KeyCompete system. Using the URL method allows you to quickly access thousands of competitor keywords at any one time. However, the KeyCompete

Keyword Research with KeyCompete technology does not return results if your competitor is not using paid search. If your competitor is bidding on a very large list of keywords, you should request keywords in groups, instead of all at once. This procedure requires you to type multiple KeyCompete commands. To search for competitor keywords in groups, such as all keywords that start with the letter A, type the competitor's URL followed by a question mark (?) and the first letter of the keyword — for example, www.visualseobook.com?a. This command generates all keywords for www.visualseobook.com beginning with the letter A. To generate keywords on an even more granular level, you can type a series of letters or a specific keyword to return your competitor's keywords of a similar type. To perform this function, type the competitor's URL followed by a question mark (?) and your specific command, such as www.visualseobook.com?seo or www.visualseobook.com?search.

1 Navigate to www.keycompete.com.

2 Enter a domain in the search field.

3 Click Search.

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Note the five results that appear. These are a small selection of the keywords that the domain is currently bidding on in Google AdWords. KeyCompete rates the keywords from Great to Bad based on search frequency and advertiser competition.

Continue reading here: Using the Google Keyword Suggestion Tool

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