Search Engines

Using the SEO for Firefox PlugIn

One of the most popular SEO browser extensions is SEO for Firefox, which was created by SEO expert Aaron Wall. SEO for Firefox gathers multiple pieces of marketing data about a Web site and displays that data within your browser alongside the search results from the Google or Yahoo search engine. Because the data is provided to you alongside the actual search results, the SEO for Firefox extension allows you to check the most important statistics of a Web site before you even visit the domain....

Using Text Modifiers

As discussed in the previous task, you can modify text on a Web page to emphasize important keywords and phrases to help search engines and human visitors identify the main topic of that page. This can lead to higher rankings for those terms. Besides header tags, you can use other text-modifying tags to place emphasis on certain keywords, phrases, or blocks of text. These tags include , , , , and . Usage of these tags works as follows Emphasized text. Bolded text. Italic text. Underlined text....

Create a Company Information Page

Trust and credibility are becoming increasingly major issues for Internet users. You can create a company information page to help strengthen your reputation in the eyes of both your audience and the search engines. A company information page helps build trust with your viewers by providing company biographies, history, and even photos to explain who you are and where you come from.

An Introduction to Monetizing Traffic

This book provides you with a comprehensive strategy for driving organic traffic through effective search-engine optimization, or SEO. With improved search-engine rankings, you can maximize the revenue you generate from your Web site. If you are running your Web site as a business, monetizing your traffic is likely one of your main interests in improving your SEO efforts. Monetizing your Web site includes implementing one or more revenue-generating activities, such as paid banner placement or...

Filter Keywords with Keyword Discovery

Keyword Discovery offers a keyword filter tool that is incredibly useful when expanding on existing keywords for both PPC and SEO campaigns. The filter enables you to automatically add a prefix, suffix, or both to each keyword on a list, which is far more reliable than performing similar functions manually. In addition, the Keyword Discovery filter tool can accomplish time-consuming keyword edits and additions in seconds, saving you valuable time. Aside from the prefix and suffix additions, the...

Analyze Keywords with Keyword Discovery

Keyword Discovery includes several useful advanced features that enable you to analyze your lists of keywords, including information on the number of occurrences of a keyword throughout a Web site, overall keyword effectiveness, and predicted daily search volume. Keyword Discovery advanced features allow you to achieve a better understanding of what keyword rankings are realistically available, and the directions in which your SEO work is most likely to achieve positive results. Keyword...

Using the Google Keyword Suggestion Tool

1 Navigate to . 2 Enter one or more keywords into the keyword variations field, placing one on each line. 3 Select Use Synonyms if you want Google to return common synonyms of your keywords as results. 4 Enter the phrase shown in the image. This is to prevent requests from automated tools. 5 Click Get Keyword Ideas. The Google AdWords Keyword Suggestion Tool, located at https adwords.google.

An Introduction to Quality Score Optimization

In early 2007, Google announced the addition of quality score to its AdWords pay-per-click, or PPC, platform. Google introduced quality score to ensure that advertisers with the most relevant PPC campaigns rank highest within the Google-sponsored results listings. In the past, advertisers willing to pay more for each click could rank as high as they chose for just about any keyword they wanted. This led to those advertisers with the highest budget and risk tolerance monopolizing the sponsored...

Target Your Campaign

Sometimes you may want to create a new campaign rather than add a new ad group. Language and geographical targeting are established on a campaign level. If you want to isolate different regions with different ad text, you can create a new campaign with specific location and language settings to be sure that your ads are relevant to the users who are searching for them. You can also set separate daily budgets at the campaign level. Many advertisers create a separate campaign for trademarked...

Earn Money with Link Share

Very similar to Commission Junction, LinkShare offers you the opportunity to promote products and earn a percentage of all referred sales. LinkShare, located at www.linkshare.com, was founded in 1996 and has since grown to be a true pioneer in the field of online affiliate marketing. The size and variety of the affiliate programs available within the LinkShare network is one of the most attractive features of the company. This wide scope of programs allows room for publishers in nearly every...

Evaluate Potential Linking Partners

You can determine what is considered a quality link by analyzing a number of factors. One of the most important factors to consider is the age of the domain you are trying to acquire a link from. Google tends to treat older domains that have been around for several years with more respect than domains registered recently. If you can acquire a link to your page from a domain that was registered in 1995, it is likely to have a greater effect on your organic rankings than a link from a domain that...

Increase Traffic with MyBlog Log

MyBlogLog, located at www.mybloglog.com, is a popular social networking service that includes a popular Web widget that you can install on your blog or content Web site. The MyBlogLog widget shows your visitors the most recent MyBlogLog members who have visited your Web site, including each member's avatar and screen name. The MyBlogLog community represents an eclectic group of individuals that are interested in finding new Web sites. You can use the MyBlogLog widget and community to increase...

Sell Reviews with ReviewMe

Despite being a controversial topic, getting paid to do a review on your blog can be profitable. One of the more ethical companies in the realm of paid blogging is ReviewMe. ReviewMe rarely receives as much heat as some of the other pay-for-blogging networks because of its transparency. ReviewMe also does not dictate the content of the blog post. Some networks require that you write a glowing, positive review in order to be paid. Not so with ReviewMe.