Target Your Campaign
Sometimes you may want to create a new campaign rather than add a new ad group. Language and geographical targeting are established on a campaign level. If you want to isolate different regions with different ad text, you can create a new campaign with specific location and language settings to be sure that your ads are relevant to the users who are searching for them. You can also set separate daily budgets at the campaign level. Many advertisers create a separate campaign for trademarked terms. Trademarked terms tend to lead to a much higher conversion rate than non-trademarked keywords and therefore should be shown at the highest position in the sponsored results. Having trademarked keywords in a separate campaign allows you to set a higher daily budget and separate these unique metrics from the rest of your account, which results in more traffic and more accurate reporting. Google AdWords allows you to set specific start and end dates for any campaign. You may not want to run certain keywords all year long, but only during a holiday season. If you keep these keywords separate from the rest of your account by placing them in a separate campaign, you can set them to automatically turn on and off when you want them to. You do not ever have to worry about forgetting to run a promotion again. Finally, Google allows you to run your ads on various partner networks outside of Google.com. You can choose to run your ads on just Google.com, or you can choose to run them on the Google Search Syndication Network, which includes Web sites such as AOL.com, Ask.com, Netscape.com, and many others. Google only allows you to show your ads on all or none of its partners. You do not have the option of choosing among various network partners. The network participation setting is exclusively available at the campaign level. Before you opt out of Google's Syndication Network, you may want to test your ads on the various networks to maximize your return-on-investment.
Target Your Campaign
1 Navigate to http://adwords. google.com and sign in to your AdWords account.
2 Click the Campaign Summary link.
3 Select a campaign that you want to target.
Note: See the previous task to create a campaign.
4 Click the Edit Settings button.
5 Select the networks you want you ads to appear on.
6 Select your target language.
7 Under Locations, click the Edit button.
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8 Choose the countries you want to target.
9 Click the Add button. 0 Click Continue.
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• Note the countries and territories added to the list.
! Click Save Changes.
Your changes are saved to the campaign.
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Continue reading here: An Introduction to Quality Score Optimization
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