Using Text Modifiers
As discussed in the previous task, you can modify text on a Web page to emphasize important keywords and phrases to help search engines and human visitors identify the main topic of that page. This can lead to higher rankings for those terms. Besides header tags, you can use other text-modifying tags to place emphasis on certain keywords, phrases, or blocks of text.
These tags include <strong>, <em>, <b>, <i>, and <u>. Usage of these tags works as follows:
<STRONG>Strongly emphasized text.</STRONG>
<EM>Emphasized text.</EM> <B>Bolded text.</B> <I>Italic text.</I> <U>Underlined text.</U>
Whereas header tags should be used to emphasize the main topics that logically break content into different sections, use these other text-modifying tags within those bodies of content.
Using Text Modifiers
Use the <STRONG> tag to strongly emphasize an important selection of text. If you want to stress a point that you are trying to get across, place it within a <strong> tag. Web browsers normally bold the text within a <STRONG> tag.
Use the <em> tag to emphasize an important selection of text. This tag is similar to the <strong> tag, but Web browsers tend to display it in the form of italicized text. Use the <b> and <i> tags if your intent is purely to bold or italicize text. These tags differ from the <STRONG> and <em> tags in that they are not intended to portray any semantic meaning. They are strictly presentational elements. The <U> tag should be used to underline text. Much like the <b> and <i> tags, it is not intended to portray any semantic meaning.
Although it is unlikely that use of these tags is going to provide any serious boost to your rankings, it is important to understand that search-engine optimization is a cumulative effort, and the use of these practices together is what provides results.
1 Open a Web page in any text editor such as notepad.exe or a Web development program and locate a selection of text that should be emphasized.
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Edit Format View Hel
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<H1>Introduction</H1>
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OPT IHI2E TITLE TAGS<BR>
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2 Find text you want to modify.
3 Add a <strong> tag in front of this text and a </STRONG> tag following the text.
Edit Format View Help
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OPTIMIZE TITLE TAGS<BR>
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0 Save the file, and upload it to your Web server.
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The text now appears bolded and is considered to be strongly emphasized by the search engines.
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Introduction
Creating search-engine optimized web pages is the core effort of a successful internet marketing campaign Taking care of technical on-site factors s correct Se names, title tags, mcta description tags, meta keyword tags, and meta robots tags is crucial to making sure the search-engine spiders can relevance of your Web site. Optimizing your content with header tags and other text modifiers slows yon to stress the main ideas and topics that y<r cjvcii Oplnninihun of images d important fur those Web biuwan s that do wt bi^jpoit nnny,ca, mid smcc vcmclt-cmync spiders can uot tcad the c image, it presents an extra avenue to squeeze in extra content. Links provide the pathways that search-engine spiders need to find your Web pages, links with vnarh rngmp ojitinraiiitm m nuriil is nrvrv.n v fca ciptnnad results TlntJiiglioiit ihr Wrli |vigp nr.itinn pfOCen, hy 1n ¡»Ihnr lu I bp -.Limb the W3C Consortium. The consortium works to create standards in Web design and development that ensure internet-wide compatibility
CHOOSE I1LL NAMES
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OPTIMIZE TITLE TAGS
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Apply It
Much like header tags, all text modifier tags can be altered using CSS while preserving their search-engine ranking influence. Add the following code inside your header tag:
<style type="text/css">
STRONG {
Font-size: 25px; Font-weight: bold;
Font-family: Arial, Verdana, sans-serif;
Now, any time that you use a <STRONG> tag within your content, its font is size 25, Arial, red, and bolded. These modifications are useful when you want the header tag text to match the rest of your Web site. You may want to use your text-modifier tags to emphasize text within your content but not visibly highlight the text in any way. If that is the case, add the following code inside your header tag:
STRONG,EM {
Now, any time you use the <STRONG> or <EM> text-modifier tag, the text is not modified in any way. You have still emphasized that text within your HTML document though, and the search engines still understand ore ebooKSJh«pt//l&testebook.com
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