Add Emphasis with Header Tags
You can use HTML header tags to apply significance to keywords or phrases within a Web page. Placing a selection of text within a header tag tells the search-engine spiders that the text is of a certain level of importance. Search-engine ranking algorithms place emphasis on text enclosed within header tags when determining where pages should be ranked for these terms. Much like the other tasks of this chapter, the use of header tags is standard practice and should be viewed as a best-practices starting point. Header tags are arranged in preset levels of importance ranging from <H1>, the most important, to <H6>, the least important. Unless it is modified through other means, text enclosed within an <H1> tag appears larger than its neighboring text on the Web page, and text enclosed within an <H6> tag appears smaller. Header tags can be used anywhere within the <BODY> tag of an HTML document, and the appearance of the
Add Emphasis with Header Tags resulting formatting can be altered with Cascading Style Sheets. Their syntax is as follows:
<H1>Text enclosed within a Header 1 Tag</H1>
<H2>Text enclosed within a Header 2 Tag</H2>
Beyond using header tags to highlight text on your pages, you can use them to logically format your content into hierarchal topics and subtopics. For example, if you are writing an information page about PPC management, place that key phrase in a header tag like <h1>ppc Management </H1>. If within that same topic there is the subtopic "PPC management services," place that key phrase in a subheader like <H2>PPC Management Services</H2>. Do not expect drastic increases in rankings for keywords and phrases highlighted by header tags, but always try to use them wherever appropriate in your Web page creation. You are providing a service to both the search engines and your visitors by visually emphasizing the important topics.
1 Open a Web page in any text editor such as notepad.exe or a Web development program and locate a main topic.
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2 Find text you want to emphasize.
3 Add an <H1> tag in front of this text and an </H1> tag following the text.
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4 Save the file, and upload it to your Web server.
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Introduction
Creating search- engine optimized web pages is (be core effort of a successful internet marketing campaign. Taking care of technical on-site factcïs s correct file names, title tags, meta description lags, meta keyword tags, and meta robots tags is crucial to making sure the search-engine spiders eon relevance of your Web site. Optimizing your content with header tags and other text modifiers afcws you to stress the man ideas and topks that yo-ctiveis ( )ji(mii.'.ilinn cid" inusités v. serpen Innl I in lliosr W rh Incuvsris lh;it do mil L.ii] jfmti t aruii'.p',, ¡sim! sairr sejncti raifittk" spiders rail lult tpjhi the c-image, it presents an extra avenue to squeeze in extra content. Links provide the pathways that search-engine spiders need to find your Web pages, links with search-engine optimization in mind is necessary tor optàual results. Throughout the Web page creation process, by to adhere to the stand: the WiC Cimua Innn The mmurtiiKi winks ID ne.ite skonknds ■■ Web lievign .mi I <lrvpli>fnnriit I hull aisne «îleineJ wide rmnp."ilJnlily
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Optimize Tide Tags
Title tags are an extremely influential seareh-engjne ranking factor. What you place in your Web page title tags has a substantial Btfluencc on where c tenus your page ranks. Not oat}' do die ieafch-eoginet take title tag text info consideration, bm the first thing a human visitor sees when finding your
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Apply It
Although excellent for search-engine optimization purposes, header tags are not always visitor and appearance friendly. Header tags have been around since the first incarnations of the HTML language. This was a time when information exchange was the sole function of the Web, long before it became the interactive media outlet that it is today. Luckily, the appearance of header tag text can be modified while preserving its influence on the search-engine ranking algorithms. It requires using Cascading Style Sheets, also called CSS. Add the following code inside your header tag: <style type="text/css">
Font-size: 20px; Font-family: Arial, Verdana, Color: blue; }
sans-serif;
Now, any time that you use an <H1> tag within your content, its font is Arial, the color blue, and the size 20. These modifications are useful when you want the header tag text to match the rest of your Web site. To discuss the many uses of CSS requires a book in itself, but there are many resources on the Web that provide free tutorials. A good starting point is the CSS tutorial by W3Schools.com located at www.w3schools.com/css/default.asp.
Continue reading here: Using Text Modifiers
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