Backward link anomaly explained

Often I'd see top spots being occupied by pages with fewer backward links than others further down in the rankings.

This was because Google assesses the sending pages PageRank as well. The higher the sending pages PageRank - the more weight it carried in pushing up your page.

So once I could see how many backward links a competing page had - I'd make note of it.

Then - within reason - I'd try to get a slightly higher number of backward links for my page (if they had five I'd try to arrange ten).

Keeping in mind that inbound links coming from pages with a higher PageRank themselves carried more weight at Google - I also had a rule of thumb that said I'd only arrange links from pages with a PageRank of 3 or above.

NOTE: The entire subject of "arranging" inbound links is covered in my Google Mastery report, and in Step #8, which is provided FREE to all book buyers. I strongly recommend that you take some time to carefully review every aspect of this report, once you get to Step #8. For now, and for simplicity's sake, you need to understand that the fact that you solicit links from other webmasters or offer your own professionally written content (PAD or Professional Article Distribution) embedded with links back to any pages you want high rankings for. And arranging these links is as important as ever.

Visit the Updates page (see page 2 of the manual) for a video tutorial of the process I follow for doing a Google backward link check.

Continue reading here: Choose your Tier2 Secondary Keywords

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