Brainstorm 3 Placemats in restaurants

I like the idea of advertising on placemats in restaurants. They get looked at by people waiting to eat. They get looked at when two people are on a date and they run out of conversation. They might as well be looking at your ad. Placemat ads probably work best for businesses with an affinity to restaurants, such as cinemas, theatres, entertainment venues, such as bowling alleys or night clubs. If people are out to eat, they may be up for other activities as well. Can you sell insurance on a placemat? Well, an insurance agent's toll free number and a catchy plug might pull some response - it depends on the kind of restaurant. Consider what kind of restaurant will be using placemats with ads on them - will a fancy, fine dining establishment be using them? Not likely! More likely, paper placemats are for everyday restaurants that serve the common crowd. So are they a good place to sell a luxury car, or diamonds? Maybe, but not likely. The only true way to find out if they'll work for you is a test. You'll know a lot more after you try. But it might be a better idea to ask others how they did with their placemat ads before you risk some of your own money.

Brainstorm 4

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