Marketing Principles
Never underestimate the intelligence of the buyer
Perhaps the greatest promoter of all time was P.T. Barnum of Bamum & Bailey Circus. Barnum is famous for having said There's a sucker born every minute. This is the philosophy he used to drive his show to astounding heights of prosperity. The American columnist H.L. Mencken is considered one of the greatest writers and social observers of the previous century. He is famous for having said No one ever went broke by underestimating the intelligence of the American public. The great British writer...
TV infomercials
Producing your own 30-minute TV infomercial can be a fast way to untold millions in sales - or to disaster When infomercials first burst on the scene, a few dozen people became millionaires overnight The newness of the medium and format of the infomercial was enough to sell just about anything. But when hundreds of others wanted a piece of the easy money pie, the airwaves got crowded with dozens of infomercials, making them the bane of TV viewers everywhere. That meant a lot of failed...
Brainstorm 3 Placemats in restaurants
I like the idea of advertising on placemats in restaurants. They get looked at by people waiting to eat. They get looked at when two people are on a date and they run out of conversation. They might as well be looking at your ad. Placemat ads probably work best for businesses with an affinity to restaurants, such as cinemas, theatres, entertainment venues, such as bowling alleys or night clubs. If people are out to eat, they may be up for other activities as well. Can you sell insurance on a...