Content is not just text anymore

In the early days of the Internet, content was primarily limited to text on the page... and slow-loading photos.

If you've been around and online for a while, - you may recall that it could take two to three minutes for a photo to open on the page.

This timely delay was primarily due to slow dial-up connections to the Internet.

Fast-forward to today.

High-speed Internet connections have quickly become the norm - and because of this, in addition to text and photos, online audio and video can now also be delivered efficiently to visitors - making the delivery of content in a variety forms (which is what you do as an online publisher) all the more exciting (for you and for visitors to your site).

In fact, there's never been a more exciting (or rewarding) time to enter this growing arena - especially for those who are willing to delve into the previously un-chartered waters of photos, audio and video.

And for those new to the Net, who may not be sure about adding text and photos to their sites yet, not to mention audio and video, not to worry.

We'll get through the text and photo portions first - which is simpler than you may think - and then we'll look into the possibility of adding audio and/or video to your sites., so sit tight, this is about to get really fun!

But right now, while we're on this subject, I have to tell you about a recent experience I had that really piqued my interest in this area, - and further cemented the awesome advantages of delivering content to site visitors in different ways.

I was attending Commission Junction University (CJU), a popular industry event, when the keynote speaker decided to have a little fun with the audience.

He played a very short 2-minute video that demonstrated the power of a short video. Truly, he amazed me and everyone else in the crowd with a video demonstrating a Chinese shirt-folding technique.

I encourage you to click on the link below to witness this for yourself. And I am sure you'll be amazed at what you see. What's more, you will be able to fully understand what's going on and being presented (even though it's in a different language).

Click the link below (or paste it into a browser) to witness firsthand the tremendous impact a simple video can have on visitors to a website.

http://web.mit.edu/wuster/www/media/fold.wmv

(Link goes directly to a Windows Media Video File)

Pretty neat, isn't it?

I would like to challenge you to start thinking ahead about adding this type of content to your site, - even if at this point you have absolutely no idea how to do this.

If nothing comes to mind at first, not to worry!

Just let your mind ponder the idea over the next weeks, and keep your eyes open for sites using audio and video, - an idea may present itself to you.

And, my point in all of this is to simply demonstrate the exciting possibilities - and to get you thinking about content and the many forms in which it can be delivered.

Remember: Content is no longer just text. It is also audio, video and photos.

The bottom-line.

It's time to realize content is more than just text on a page, and by adding of a few photos, a short audio and maybe even a little video you maybe able to better communicate your ideas with your visitors.

And communicating ideas is what publishers do.

Continue reading here: Join the affiliate program

Was this article helpful?