Payperclick search engines are another option
Another area that will cost you for traffic is what is known as "pay-per-click" services.
Essentially, this means you "bid" on keywords and pay a fee, - anywhere from a nickel on up to several dollars for every "click-thru" to your site.
You simply put money into your account, - let's say fifty bucks, - which gets used up as people visit your site.
It's not a bad way to go when you want to quickly measure conversion rates or accelerate traffic in the beginning.
Long-time students and buzz listeners know I get nearly all my traffic by earning my way to the top of the natural search results.
And my feeling is if you can get the traffic for free, why pay for it?
And although I have dabbled in the area of paid search, I have been too busy with my natural search business to really dig in.
I have also been around long enough to learn that there is a lot of potential with buying traffic.
And I have also heard the stories of those who have lost a lot of money as well.
I don't plan on being one of them.
And I have heard the stories, - many from students of mine who have generated great incomes using paid search techniques they had either developed themselves or by studying the teachings of others.
That is definitely more my style.
Enter Ed Keay-Smith, a reader of mine, and a valued associate from Perth Australia, who I met at CJU 2005.
While at CJU, Ed introduced himself, and told me he was on a "break-ation" with his wife Lois and his daughter Sasha, - who were eagerly awaiting the end of the conference, because they were all heading to Disneyland afterward.
During the conference, Ed shared with me his success with paid search, - and more particularly Google AdWords, -and offered to give me some assistance in this area.
He also gave me a nice software tool that he uses (and that I believe he had developed) to prepare his own keywords for his search campaigns.
After the conference, Arlene and I headed for home, and Ed and his family headed for Disneyland.
Upon his return to Perth, Ed emailed me and again offered his assistance.
Mi James Ailene & Charles.
We have arrived back in Perth safe and sound
We had a great time in California, especially Santa Barbara S. Disneyland!! I h;r.,e attached £ photos of us in Disneyland and at the restaurant on t he las; night we went cut ivith yourself and Arlene
It was great getting to meet you all and we look forward to catching up on our next USA / Canada "Break-Stion* gr maybe when you come Id the great land of Oz
Lois and Sasha say hello and Sasha still talks about the ride in the convertible thai she had lo (he restaurant thst night Lois is looking forward to some more "Affiliate Chick" conversations with Ailene
We hope that your boot camp was a great success and I hope to get lo the next one if you decide to do it again I look forward to catching up with the Pert h person from the bid camp Faisal is e.xehanging ogr contact details with him
Lois and I have our goal set to have 10 sites between us up and running by the end of the year so us all heads do™ and bomj up
CJU was gr«3t bul the best thing about it of course was the people we met and the great friendships & business relations we have made
Thanks once again for your guidance and inspiration, please do not hesitate to contact me if you require any Google AdWonds assistance in the future. I would be happy to help
Also please feel free to pass on my AdWords AdWrapper & Value Per Visitor Tool that I gave you to your members and students at no charge to them. If you would like me lo arrange a special download page on my site for them to make it easier for you I arm happy lo do so. Just let me know.
Speak soon
Kind regards
Ed Keay-Smith
It wasn't until a few months later that I took him up on his offer and had him walk me through the process of setting up an AdWords simple Google campaign for one of my new sites.
At the time, I had few small campaigns running. Nothing to right home about, that's for sure.
After a short discussion he agreed to take one of my campaigns to "see if he could improve upon it".
He did, - actually quite dramatically.
It was after seeing this improvement, which translated to additional profits for my site, - I decided to ask Ed if he would put together a special report for those readers of mine, who wanted to learn how to supplement their natural search results, by purchasing some additional traffic from Google AdWords.
He did, - and I am pleased to be able to make it available to you at no cost.
It's a great resources, and one that should help you bring additional profits to your site.
Here's what one reader recently said:
Hi Arlene & James,
I read the Google Ad words report done by Mr. Keay-Smilh that you sent me last week several times, including a final time today over my lunch hour at work.
I found the information easy to understand (even for me!) and really very interesting. The author's use of graphics was great and definitely added to my understanding of the content. I never thought too much about the opposite function of Google Ad sense betöre, but wondered how It worked It was amazing to be exposed as to how this segment operates. I can see how this means of advertising could be applicable (and profitable) to affiliate publishers as well.
Take care,
I suggest you learn more about this from Ed - and buy a little traffic in the beginning, just to get you started.
Admittedly, your first "traffic" is a thrilling thing to experience and Ed is THE guy to help you here!
You can access and download this free 42-page report titled; "How to Use Google AdWords Advertising to Increase the Number of Targeted Visitors to Your Web Site" on my password protected updates page. (See page 2 of this manual for login instructions.)
You can also join Ed's newsletter for additional tips and hints and download a copy of his FREE Google AdWords AdWrapper software by visiting his site.
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