Dazzle Diva Reaches Celebrity Status Thanks to Social Media

“Dazzle Diva” has quickly escalated to a household name in the state of Maine. That’s easy to do when Snooki’s baby Lorenzo sports your product on the cover of People magazine. So how did this single mom, working from home, find herself in demand with hot celebrities? Social media.

How Social Media Propelled The Dazzle Diva

Howie Mandel tweeted about his love for The Dazzle Diva’s products.

When Laurie Hale started out back in 2002 she was a woman with a passion – a passion for bling. Laurie uses genuine Swarovski crystals to add sparkle to anything you can imagine.

“I started making items 16 years ago when I had my daughter. There were so many beautiful items out there and I just could not afford the high cost. I used to see these accessories and say to myself “I can make this.” When I would take my daughter out, people wold stop me and ask where I got the items.” This was only the beginning of great things for The Dazzle Diva.

Laurie started using MySpace and Ebay to market her brand, but it was Twitter that gave her the big break she’d been dreaming of. Laurie’s Twitter account connected The Dazzle Diva with The Real Housewives of New Jersey. Jersey wife Traci Dimarco had a request – a custom wedding robe featuring the words “Jersey Ever After.” It was a request Laurie was thrilled to fulfill. Laurie says “it was all uphill from there.”

That was only the beginning of The Dazzle Diva’s products being in demand by celebrities. Howie Mandel showed off a pair of the

Tracy Dimarco- Real Housewives of New Jersey star, tweeted some love at The Dazzle Diva for her custom wedding robe.

Dazzle Diva’s blinged out Converse sneakers on the Kelly and Michael show. Jay-Z and Beyonce ordered a custom baby wipe case, pacifier and more for their little bundle of joy Blue Ivy. And of course, that infamous People magazine cover photo, where little man Lorenzo showed off his Italian Flag dazzled booties, in proud mom Snooki’s arms. Hale’s reaction?

“I knew that the items were going to be photographed in a magazine, but never in my wildest dreams did I think they were going to be on the cover of People! I had tears in my eyes when I got the email.”

Social Media Works

Laurie’s business is proof that marketing your brand with social media works. Of course, not all of us will attain celebrity status, but a successful business is on the table for anyone dedicated to marketing their business using social media.The keyword here is “dedicated.” A successful marketing plan includes regular updates, consistent interaction with fans and good content just to name a few.

Marketing your business with social media requires time. Honestly, it can be difficult for a small business owner to give their marketing the care it needs to flourish. If you want to kick your marketing in to high gear but can’t seem to find the time to give your marketing plan what it deserves, contact us, we are happy to help.

As small business owners ourselves we understand that time is a precious commodity for business owners. That’s where we can help. You’ll get a dedicated community manager, professional writers and editors, designers, programmers and analysts – all for much less than you would pay for one full-time employee. You’ll find that we work hard to get to the core of your business, to be as close the action as we can be, so that your online presence is authentic.

Continue reading here: How to Protect Your Images from Misuse on Social Media Platforms and Websites

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