Entertainment

The success of an event is also dependent on the marketing of the entertainment. There are many types of entertainment that can be marketed in a variety of ways. For big-name stars, an interview on a radio station and a press release announcing tickets going on sale are effective for a quick sellout. Different and new types of entertainment, on the other hand, may require larger marketing and public relations budgets.

When "Defending the Caveman," a one-man comedy show, started playing in Washington, DC, there was a need for numerous newspaper advertisements and a public relations campaign to promote this alternative to the typical comedy club show. At the onset of the show, there had never been a truly successful one-man comedy show outside of Broadway. After the show ran in five cities and began to receive strong public relations support and word of mouth, it began selling out across the country, leading to Broadway's longest running comedy show. As the show moved from San Francisco to Dallas to Washington, the marketing was altered and became more sophisticated. What started with newspaper advertisements eventually moved to radio and direct mail.

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