Event Marketing Books
Association of National Advertisers Event Marketing Committee (1995). Event Marketing: A Management Guide. New York: Association of National Advertisers.
Astroff, M. T., and Abbey, J. R. (1995). Convention Sales and Services, 4th ed. Cranbury, NJ: Waterbury Press.
Baghot, R., and Nuttall, G. (1990). Sponsorship, Endorsements and Merchandising: A Practical Guide. London: Waterloo.
Bergin, R., and Hempel, E. (1990). Sponsorship and the Arts: A Practical Guide to Corporate Sponsorship of the Performing and Visual Arts. Evanston, IL: Entertainment Resource Group.
Catherwood, D. W., and Van Kirk, R. L. (1992). The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour. New York: John Wiley & Sons.
Cohen, W. A. (1987). Developing a Winning Marketing Plan. New York: John Wiley & Sons.
Dance, J. (1994). How to Get the Most Out of Sales Meetings. Lincolnwood, IL: NTC Business Books.
Davidson, J. P., and Fay, G. A. (1991). Selling to Giants: A Key to Become a Key Supplier to Large Corporations. New York: McGraw-Hill.
Delacorte, T., Kimsey, J., and Halas, S. (1981). How to Get Free Press: A Do-It-Yourself Guide to Promote Your Interests, Organizations or Business. San Francisco: Harbor.
Flanagan, J. (1993). Successful Fund Raising: A Complete Handbook for Volunteers and Professionals. Chicago: Contemporary Books.
Gartell, R. B. (1994). Destination Marketing for Convention and Visitor Bureaus, 2nd ed. Dubuque, IA: Kendall/Hunt.
Global Media Commission Staff (1988). Sponsorship: Its Role and Effect. New York: International Advertising Association.
Goldblatt, J. J. (1996). The Best Practices in Modern Event Management. New York: John Wiley & Sons.
Goldblatt, J., and McKibben, C. (1996). The Dictionary of Event Management. New York: Van Nostrand-Reinhold.
Graham, S., Goldblatt, J. J., and Delpy, L. (1995). The Ultimate Guide to Sport Event Management and Marketing. Chicago: Irwin.
Greier, T. (1986). Make Your Events Special: How to Produce Successful Special Events for Non-Profit Organizations. New York: Folkworks.
Harris, T. L. (1991). The Marketer's Guide to Public Relations: How Today's Top Companies Are Using the New PR to Gain a Competitive Edge. New York: John Wiley & Sons.
International Association of Business Communicators (1990). Special Events Marketing. San Francisco: International Association of Business Communicators.
International Events Group (1995). Evaluation: How to Help Sponsors Measure Return on Investment. Chicago: International Events Group.
International Events Group (1995). Media Sponsorship: Structuring Deals with Newspaper, Magazine, Radio and TV Sponsors. Chicago: International Events Group.
Jeweler, S., and Goldblatt, J. (2000). The Event Management Certificate Program Event Sponsorship. Washington, DC: George Washington University.
Kawasaki, G. (1991). Selling the Dream: How to Promote Your Product, Company or Ideas—and Make a Difference—Using Everyday Evangelism. New York: Harper Collins.
Keegan, P. B. (1990). Fundraising for Non-Profits. New York: Harper Perennial.
Kurdle, A. E., and Sandler, M. (1995). Public Relations for Hospitality Managers. New York: John Wiley & Sons.
Martin, E. L. (1992). Festival Sponsorship Legal Issues. Port Angeles, WA: International Festivals Association.
National Association of Broadcasters (1991). A Broadcaster's Guide to Special Events and Sponsorship Risk Management. Washington, DC: National Association of Broadcasters.
Plessner, G. M. (1980). The Encyclopedia of Fund Raising: Testimonial Dinner and Luncheon Management Manual. Arcadia, CA: Fund Raisers, Inc.
Quain, B. (1993). Selling Your Services to the Meetings Market. Dallas: Meeting Professionals International.
Reed, M. H. (1989). IEG Legal Guide to Sponsorship. Chicago: International Events Group.
Schmader, S. W., and Jackson, R. (1990). Special Events: Inside and Out: A "How-to" Approach to Event Production, Marketing, and Sponsorship. Champaign, IL: Sagamore Publishing.
Schreibner, A. L., and Lenson, B. (1994). Lifestyle and Event Marketing: Building the New Customer Partnership. New York: McGraw-Hill.
Shaw, M. (1990). Convention Sales: A Book of Readings. East Lansing, MI: Educational Institute of the American Hotel & Motel Association.
Sheerin, M. (1984). How to Raise Top Dollars for Special Events. Harts-dale, NY: Public Service Materials Center.
Shenson, H. L. (1990). How to Develop and Promote Successful Seminars and Workshops: A Definitive Guide to Creating and Marketing Seminars, Classes and Conferences. New York: John Wiley & Sons.
Simerly, R. (1990). Planning and Marketing Conferences and Workshops: Tips, Tools, and Techniques. San Francisco: Jossey-Bass.
Simerly, R. G. (1993). Strategic Financial Management for Conferences, Workshops, and Meetings. San Francisco: Jossey-Bass.
Soares, E. J. (1991). Promotional Feats: The Role of Planned Events in the Marketing Communications Mix. New York: Quirum Books.
Ukman, L. (1999). IEG's Complete Guide to Sponsorship. Chicago: International Events Group.
Waldorf, J., and Rutherford-Silvers, J. (2000). The Event Management Certificate Program Sport Event Management and Marketing. Washington, DC: George Washington University.
Wilkinson, D. A Guide to Effective Event Management and Marketing. Willowdale, Ontario: Event Management and Marketing Institute.
Williams, W. (1994). User Friendly Fundraising: A Step-by-Step Guide to Profitable Special Events. Alexander, NC: WorldComm.
Wolf, T. (1983). Presenting Performances: A Handbook for Sponsors. New York: American Council of the Arts.
Wolfson, S. M. (1995). The Meeting Planner's Complete Guide to Negotiating: You Can Get What You Want. Kansas City, MO: Institute for Meeting and Conference Management.
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