Example 3 A Bit Too Broad

Let's discuss Choice #2 (from above) when dealing with a wide-open General Keyword like "exercise" -- Change course somewhat, if necessary, based on your BREAKOUT research in WINDOW 3."

Earlier, we brainstormed other "exercise-related" words (some that did not contain the word exercise) that may turn up a far better DEMAND-SUPPLY ratio (searches compared to competitors) than what we've unearthed so far.

Brainstorm It! uses a complex calculation that is beyond simple SUPPLY-DEMAND ratios and that does a much better job of showing each word's exact PROFITABILITY. It shows "best abdominal exercises" to have far greater profitability than any other keyword that we have looked at!

Research like this may even point you towards changing your concept away from the "concept-level" keyword of "exercise," perhaps aiming more toward more specific terms "weight training," "stress management exercise" and so on. Run these two keywords through Search It!, and then see how many competitors those words have.

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