Examples of websites

Loanexplorer (http://www.loanexplorer.co.uk/) is a simple website allowing visitors to apply for loans for various purposes. The application itself is loaded from merchant (storefront, white label) and commission is made based on leads (PPL model).

Figure 11 - Case 2: loanexplorer.co.uk (larger image available in thesis appendix)

Remortgageexplorer (http://www.remortgageexplorer.co.uk/) is a variation on previous website and promotes a special type of loan - remortgage. Affiliate marketing is used for sending applications to merchants. Commissions are paid based on leads (PPL).

Figure 12 - Case 2: remortgageexplorer.co.uk (larger image available in thesis appendix)

Debtexplorer (http://www.debtexplorer.co.uk/) is another variation of the same website model, this time offering debt management solutions. Again, PPL model is used for receiving commissions from affiliate programs.

Figure 13 - Case 2: debtexplorer.co.uk (larger image available in thesis appendix)

Shoppingday (http://www.shoppingday.co.uk/) is a shopping website, which offers products from hundreds of online stores. Website uses XML technology to download data feeds from vendors, including product descriptions, image links and prices and blend them into one shopping place. Pay per sale model is used to receive commission on intermediated sales.

Figure 14 - Case 2: shoppingday.co.uk (larger image available in thesis appendix)

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