Examples of websites
Letenkar.cz (translated "air tickets guide") is a Czech website dedicated to air travel. Website presents new routes of airlines, new bases of low cost airlines, special promotions and general air travel news.
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Figure 6 - Case 1: letenkar.cz (larger image available in thesis appendix) Following revenue sources are used at letenkar.cz:
Figure 6 - Case 1: letenkar.cz (larger image available in thesis appendix) Following revenue sources are used at letenkar.cz:
■ Ad networks (Google AdSense)
■ Affiliate marketing (Potenza.cz1)
Eurovikendy.cz (translated "Euroweekends") is a Czech tourist website with information about weekend getaways in major European cities. A separate page exists for each destination (e.g. Paris, Rome etc.) with detailed information about the city, tips to main sites to see, accommodation, transportation etc. According to the season, some special pages are promoted - e.g. St.Valentine's getaways, New Year Eve's getaways etc.
1 Potenza (www.potenza.cz) is the biggest affiliate network in the Czech Republic
Figure 7 - Case 1: eurovikendy.cz (larger image available in thesis appendix) The website Eurovikendy.cz uses following revenue sources:
■ Ad networks (Google AdSense)
■ Affiliate marketing (Invia.cz2, Potenza.cz)
■ Linkbuilding text links (direct selling)
According to the interviewee, affiliate program from travel agency Invia.cz is the best source of revenue for this website.
I-noviny.cz (translated "i-news") is a Czech regional online newspaper. It contains daily news from region of Ceská Lípa, information about the region, cultural events, discussion forum and flea market. Website has audience of about 1000 visitors per day on average.
2 Invia (www.invia.cz) is the biggest online travel agency in the Czech Republic
- Figure 8 - Case 1: i-noviny.cz (larger image available in thesis appendix) I-noviny.cz use following sources of revenue:
■ Ad networks (Google AdSense)
■ Direct selling of advertising space (banner ads, mostly from regional companies)
■ Affiliate marketing (Invia.cz)
■ Linkbuilding text links (direct selling)
According to the interviewee, direct advertising is the main revenue source for this website.
Birmingham.pl (http://www.birmingham.pl/) is a website targeted to people from Poland willing to work in Birmingham, United Kingdom. This website is an example of an individual affiliate program, agreed between the agency that provides jobs and accommodation and content provider. Website contains detailed information about the city of Birmingham, accommodation possibilities, job market, administration needed to move there and start working, transportation, spare time possibilities and online forms to ask for quote for accommodation and job.
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Figure 9 - Case 1: birmingham.pl (larger image available in thesis appendix)
Birmingham.pl solely relies on a custom made affiliate program, with compensation model pay per sale (PPS).
DATA PRESENTATION
Accommodation in Manchester (http://www.manchester.cz/) - this website follows the same model as accommodation in Birmingham above. Website is available in 7 languages.
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Figure 10 - Case 1: manchester.cz
Figure 10 - Case 1: manchester.cz
Individual affiliate program is used at the website, with compensation model pay per sale (PPS).
For selling the advertising space at his websites, the interviewee uses direct selling, advertising networks such as Google AdSense or Sklik3, affiliate networks such as Commission Junction, direct affiliate programs of Amazon.com, Invia and Kralovna4 and custom made pay per lead agreements.
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