Geographic Shifts in Population

Geographic Shifts Population

This is a period of great migratory movements between and within countries. Americans, for example, are a mobile people, with about 14 percent of all U.S. residents moving each year. Over the past two decades, the U.S. population has shifted. The West and South have grown, whereas the Midwest and Northeast states have lost population.22 Such population shifts interest marketers because people in different regions buy differently. For example, research shows that people in Seattle buy more toothbrushes per capita than people in any other U.S. city; people in Salt Lake City eat more candy bars; and people in Miami drink more prune juice.

Also, for more than a century, Americans have been moving from rural to metropolitan areas. In the 1950s, they made a massive exit from the cities to the suburbs. Today, the migration to the suburbs continues. And more and more Americans are moving to "micropolitan areas," small cities located beyond congested metropolitan areas. Drawing refugees from rural and suburban America, these smaller micros offer many of the advantages of metro areas—jobs, restaurants, diversions, community organizations—but without the population crush, traffic jams, high crime rates, and high property taxes often associated with heavily urbanized areas.23

The shift in where people live has also caused a shift in where they work. For example,

the migration toward micropolitan and suburban areas has resulted in a rapid increase in the number of people who "telecommute"—work at home or in a remote office and conduct their business by phone, fax, modem, or the Internet. This trend, in turn, has created a booming SOHO (small office/home office) market. An estimated 10 percent of today's workforce works from home with the help of electronic conveniences such as PCs, cell phones, fax machines, PDA devices, and fast Internet access. And a recent study estimates that two million American businesses support some kind of telecommuting program.24

Many marketers are actively courting the lucrative telecommuting market. A For example, WebEx, the Web-conferencing division of Cisco, the company that dominates the world market for IP-based networking equipment, helps overcome the isolation that often accompanies telecommuting. With WebEx, people can meet and collaborate online, no matter what their work location. "All you need to run effective online meetings is a browser and a phone," says the company. With WebEx, people working anywhere can interact with other individuals or small groups to make presentations, exchange documents, and share desktops, complete with audio and full-motion video. WebEx's

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Cisco targets the growing telecommuter market with WebEx, which lets people meet and collaborate online, no matter what their work location.

MeetMeNow service can be launched from desktops, Microsoft Outlook and Office, and instant messaging clients such as Yahoo! Messenger and MSN Messenger. MeetMeNow automatically finds and configures users' Webcams and lets meeting hosts switch among participants' video streams to form a virtual roundtable. More than 2.2 million participate in WebEx sessions every day.25

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Readers' Questions

  • PETRA
    How geographic shifts in population affects in marketing?
    2 months ago
  • Geographic shifts in population can have a significant impact on marketing strategies. Here are some ways it affects marketing:
    1. Target Audience Changes: When there is a shift in population, the target audience for products or services may change. Marketers need to understand the new demographics, preferences, and behaviors of the population in order to effectively target and engage them with their marketing campaigns.
    2. Market Size and Potential: Geographic shifts can lead to changes in market size and potential. Growing or shrinking populations in certain areas can impact the overall demand for products or services. Marketers need to monitor these shifts and adjust their marketing plans accordingly to take advantage of new opportunities or account for potential declines.
    3. Competition: As population shifts occur, the competitive landscape also changes. New businesses may enter or exit the market, and existing competitors may adjust their strategies to accommodate the shifting demographics. Marketers need to stay updated on these changes to remain competitive and differentiate their offerings effectively.
    4. Localization: Shifts in population may require marketers to localize their marketing efforts. This includes adapting language, cultural sensitivities, and product offerings to resonate with the target population in a specific geographic area. Understanding the local needs and preferences is crucial for effective marketing.
    5. Distribution and Channel Strategy: Population shifts may impact the optimal distribution and channel strategy for reaching the target market. For example, if a significant portion of the target population shifts to online shopping, marketers should invest in digital marketing channels and e-commerce capabilities to effectively reach and engage the new consumer base.
    6. Customer Insights and Analytics: Geographic shifts provide an opportunity for marketers to gain new customer insights and analyze data patterns. By tracking population changes, marketers can identify trends and behaviors that can inform their marketing strategies, such as preferences for specific products or services in different regions.
    7. In summary, geographic shifts in population can have a significant impact on marketing. Marketers must adapt their strategies to account for changes in target audience, market size, competition, localization, distribution channels, and customer insights in order to effectively reach and engage the shifting population.
    • poppy
      How does geographic shifts affect demographic trends of marketing?
      2 months ago
    • Geographic shifts can have a significant impact on the demographic trends of marketing. Here are a few ways in which they can affect marketing:
      1. Changing target markets: Geographic shifts can cause changes in the population distribution, such as the movement of people from rural areas to urban areas or from one region to another. These shifts can result in changes in the target markets that companies need to focus on. For example, if there is a major influx of young professionals into a city, companies might need to adjust their marketing strategies to cater to this new demographic.
      2. Market expansion or contraction: Geographic shifts can also lead to market expansion or contraction, depending on the movement of people within a specific area. If a region is experiencing population growth, companies might need to expand their marketing efforts to reach this growing population. Conversely, if a region is experiencing population decline, companies might need to downsize their marketing efforts or target different areas where the population is more stable.
      3. Cultural adaptations: Different geographic areas often have unique cultural characteristics and preferences. As people migrate or relocate, they bring their cultural backgrounds and preferences with them. This can require marketers to adapt their strategies to effectively target these new demographics. For example, if there is an increase in immigration from a specific country or region, companies might need to tailor their marketing messages and products to cater to the cultural preferences of these new residents.
      4. Market saturation and competition: Geographic shifts can lead to changes in market saturation and competition levels. For instance, if there is a shift of population from one area to another, the market dynamics in the original area might become saturated with numerous companies vying for the same customers. In contrast, the new area might have less competition, which could create opportunities for businesses to enter and establish themselves.
      5. Infrastructure and distribution challenges: Geographic shifts can also present challenges related to infrastructure and distribution. If a significant population shift occurs, it might lead to changes in transportation networks, logistics, and access to certain areas. Marketers need to consider these factors when planning their marketing strategies, particularly in terms of product distribution and reach.
      6. Overall, geographic shifts can disrupt and reshape demographic trends, requiring marketers to stay adaptable and responsive to changes in target markets, consumer preferences, and competitive landscapes.
      • Bruno Gawkroger
        How is marketing affected by geographic shifts in the us?
        10 months ago
      • Barbara Benites
        Why should marketers pay attention to geographic shifts in the u.s. population?
        10 months ago
      • ? Marketers should pay attention to geographic shifts in the U.S. population because it can provide insights into changing consumer habits and preferences. Additionally, data on geographic shifts can inform marketing strategy decisions such as where to target advertising and promotions, what products and services to offer, and which demographics to target. Finally, geographic shifts can indicate changes in the local and national economy, which may influence marketing tactics.
        • Thomas
          How might geographic shifts in population impact marketers?
          1 year ago
        • Geographic shifts in population can have a significant impact on marketers, as the areas where people are living can either open up a new market for them or cause them to lose a key segment of their current market. For example, if a population moves from an urban to a rural area, marketers may need to adjust their products and services to meet the needs of the new population. Additionally, marketers need to consider the cultural and economic differences between these populations as well as any language or technological barriers that could prevent them from connecting with their new target market. By taking a proactive approach to understanding the needs of the new population, marketers can develop effective campaigns to reach the right people.
          • christin achen
            What is geographic shift in population?
            1 year ago
          • Geographic shift in population is a phenomenon that occurs when a population moves from one geographic area to another. It can occur as a result of a variety of factors, such as environmental changes, economic opportunities, war, or natural disasters. This type of population shift can have a major impact on local economies and communities as well as global demographics.
            • CLARA WHITE
              What do you mean by geographical shifts in population?
              1 year ago
            • Geographical shifts in population refer to changes in the populations of certain locations over a period of time, typically due to the movement of people. These shifts can occur due to factors such as migration, natural disasters, economic opportunities, or social unrest. Examples of geographical shifts in population include the displacement of people after a natural disaster, the movement of people to areas that offer more economic opportunities, or the relocation of people due to political changes.
              • robert wheeler
                How Geographical shift use marketera?
                1 year ago
              • Marketera can be used to track changes in a brand's geographic reach. Marketera's features allow users to quickly compare the geographic distribution of their campaigns, giving valuable insights into which markets are more successfully engaging with the brand. Marketera's insight can help marketers to target their campaigns efficiently, optimizing for better outcomes. This can be especially important for international brands, which require an understanding of each country's culture and how it influences consumer behavior. Marketera's tools help marketers identify the most lucrative markets, and make adjustments to optimize their strategies and target the right customers in the right areas.
                • kathrin
                  Why do geographic population shifts interest marketers?
                  1 year ago
                • Geographic population shifts interest marketers because understanding population movement trends can help them better target their marketing efforts. For example, if a company knows that there has been an increase in population in a certain location, they can adjust their marketing strategies to increase the visibility of products in that area. By gathering data on population shifts, companies can also gain insights into consumer behaviour and preferences in different markets. This helps them design more effective marketing campaigns that target specific audiences.
                  • adalgisio
                    What is geographic population shifts in prinsiple of marketing?
                    1 year ago
                  • Geographic population shifts, in principle of marketing, refer to the changing distributions of consumers across different geographies. During a population shift, marketers must recognize and adjust their strategies to ensure that they can capture the shifting demand. This typically takes the form of adjusting visibility and messaging, targeting new locations, and realigning product assortments to better fit the needs of the new consumers.
                    • caradoc
                      How can the moving of the us population help marketers?
                      1 year ago
                    • Moving of the US population can help marketers to target specific audiences and to identify valuable customers in different regions. By tracking population changes, marketers can adjust their marketing strategies to reach specific demographics, refine their targeting, develop customized messaging, and tailor campaigns to different geographies. Additionally, marketers can analyze population movements to better understand their current and potential customers and develop better-targeted products and services.