Grow And Develop - Why Follower Growth Is Essential On Social Media

We cannot stop emphasizing the importance of follower quality over follower quantity for influencer marketing. It is obvious that inactive followers or, even worse, bots are not of any qualitative value for a channel. Nonetheless, a certain follower number is necessary if an influencer wants to attract brands and companies for cooperations – with 175 followers, my own channel will most likely not evoke the excitement of any marketer. But one aspect which is even more important than a solid number of followers is the steady follower growth of a channel or, in other words, attracting new followers constantly.

WHAT IS THE FOLLOWER GROWTH RATE?

The follower growth rate describes the percentage of new followers an influencer or an account gains. It is calculated by comparing the number of new followers to the number of existing followers. Our software InfluencerDB calculates the follower growth rate based on the last four weeks.

WHY EVEN ATTRACT NEW FOLLOWERS IF YOU ALREADY HAVE A LOYAL FOLLOWING?

You might wonder: Why is it necessary to constantly grow my channel by attracting new followers when I already have a strong and loyal following?

Generally, the longer a person uses a social network like Instagram, the more indifferent the user becomes regarding content on the platform. And when following an influencer for a long time, it might happen that a user becomes less engaged with the influencer’s content. These users can be hard to thrill at times.

Continue reading here: Influencer Marketing Is About Relations: Paragon Fitwear Lives It!

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