Influencer Marketing
How To Detect Fake Influencers In Nine Easy Steps
Here's the complete guide to identifying Instagram fraud for influencer marketing professionals. We show you how to detect fake influencers and keep your influencer marketing money well-invested in nine easy steps. To demonstrate how to easily separate fake influencers from those with real value, we compare the fake Instagram account calibeachgirl310 to the fake-free channel of top influencer leoniehanne .
Like Follower Ratio Explained
One metric that you will always stumble upon when using social media channels for your influencer marketing strategy is the Like Follower Ratio or Engagement Rate . The Like Follower Ratio is one of the best indicators to understand how good the engagement of followers towards an account actually is. This metric is based on the number of likes on average in relation to the number of followers. Usually, an erratic Like Follower Ratio (LFR) within a larger time period is normal.
Sussing Out Growth – How To Interpret Follower Growth Rates
As our current series of blog posts focuses on follower growth, we want to give you insights into analyzing and evaluating different follower growth rates. With the help of our experience with influencers and the analyses in our software, we provide benchmarks to give you a better understanding of a follower growth rate. In our previous blog post , we emphasized why a steady follower growth is more important than the follower number itself.
These Are The Highest Paid Influencers – And We Calculated Their Roi!
What was your childhood dream job when you grew up Actress Singer Today, the answer for a bulk of teenage girls and boys is probably an influencer . Fame, popularity, and an overload of free stuff is guaranteed, as the Instagram postings of Zoella, Chiara Ferragni, and Ohhcouture suggest.
The Most Essential Metric In Influencer Marketing? Audience Quality!
Which metric would you consider most important for evaluating the success of influencer marketing campaigns Follower numbers Engagement Forget all that, choose Audience Quality. WHAT IS THE AUDIENCE QUALITY The audience quality describes the value of followers and other Instagram channels that are exposed to an influencer's content. Below we will break down how the audience quality is operationalized and measured.
Grow And Develop - Why Follower Growth Is Essential On Social Media
We cannot stop emphasizing the importance of follower quality over follower quantity for influencer marketing. It is obvious that inactive followers or, even worse, bots are not of any qualitative value for a channel. Nonetheless, a certain follower number is necessary if an influencer wants to attract brands and companies for cooperations with 175 followers, my own channel will most likely not evoke the excitement of any marketer.
Influencer Marketing Is About Relations: Paragon Fitwear Lives It!
Sending out products to influencers and hoping for the best was not the road Jeffrey Serini and his partners wanted to take. Instead of pushing out great amounts of products to countless anonymous influencers, they started by getting to know the person, their lifestyle, and motivation before engaging in a cooperation with them.
Emotional Vs Rational Purchases - How Social Media Triggers Consumers' Buying Decisions
They buy relations, stories, and magic. This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how do emotional vs rational purchases differ from each other And how does influencer marketing trigger consumers' buying decisions Purchase decisions are impacted by rational as well as emotional motives.
Celebrity vs. Micro-Influencer: Who Wins The Battle Of Engagement?
Follower numbers are nice to look at, but a metric much more valuable for influencer marketing campaigns is the engagement rate. In the end, you want followers to engage with the postings, not only admire the content from a distance. We already talked about likes and comments on Instagram in comparison to Facebook. Additionally, we introduced you to the Like Follower Ratio and its significance for brands collaborating with influencers.
Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!
Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter The higher an influencer's engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what they do not. For companies and brands, engagement rates are an indicator of how successfully an influencer can promote products and whose followers are particularly interactive.
These 5 Brands Demonstrate The Creative Use Of Instagram Stories
We picked some best practice cases to outline how businesses and brands successfully implement Instagram stories in their marketing strategy. These stories differ from professional high-end quality content to user-generated content including calls to actions and glimpses behind-the-scenes. According to The Verge , about 200 million channels were using Instagram Stories every day in April 2017 and we can only imagine that by now the number has grown to an even greater amount.
How Fake Followers Ruin Your Influencer Marketing Campaign
Fake accounts plague Instagram since its start. These accounts or bots are usually computer-based and randomly follow Instagram channels, post spam comments and like huge quantities of pictures. But there is another side to the story More and more Instagram users deploy fake followers to increase their follower group and multiply the likes and comments on their pictures. WHAT ARE FAKE FOLLOWERS Fake followers are unauthentic subscribers to an account who are in most cases artificial bots.