IMEEM

Imeem touts itself as "an online social network where millions of fans and artists discover new music, videos, and photos, and share their tastes with friends." As of February 2008, it was drawing 24 million visitors per month by specializing in free streaming music and music-video playlists. Imeem also has 100 million unique users in their widget network. Using imeem widgets, you can embed your playlist on any third-party site. They offer single click buttons, and the embedding code so musicians can add it to their own web site, blog, and so on.

Members have the opportunity to set up a profile, create playlists, and share these lists with other members who can listen to these playlists. Users can create, recommend, and discover music, film, art, and pop culture while connecting with other members with common interests, referred to as "meems" (Harbin, 2007).

With imeem, you can add a song to your profile on MySpace, Facebook, BlackPlanet, Tagged, and Hi5 (and the site keeps adding others). Through RSS syndication, content can be updated on these external sites. Artists are able to upload content via the upload link in the upper right corner of the masthead. Imeem is heavily focused on media, especially music, and its users can build playlists and explore new music easily. Imeem has also worked out agreements with the four major labels to license full-version tracks of their music for streaming. In exchange, the labels receive a portion of the advertising revenue.

To create an artist account, first you must register to create an account by clicking on the "Create Your Account" button next to the "Log In" button. Account registration requires your name, e-mail address, a password, and date of birth. To upgrade your profile to an artist's profile, you must check your e-mail for the verification code. When that e-mail arrives, click on the link provided to verify the code, or if that doesn't work, copy the code and log on to www.imeem. com/v.aspx. Once registered, you can begin to develop the artist's profile via the "account settings" feature. One of the tabs reads "upgrade profile," and this is where you have the opportunity to upgrade the account to musician status.

With imeem, you have the opportunity to develop the artist's profile, including photos, font styles, theme, and layout. All aspects of the page can be edited or adjusted, including the page header, section headers, wallpaper background, and general page settings.

The profile layout has areas for posting upcoming events, bio (about) music, playlists, friends and groups, and recent media.

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FiGURE 12.13

Imeem upgrade to musician account (permission granted from imeem).

FiGURE 12.13

Imeem upgrade to musician account (permission granted from imeem).

The song load section allows for uploading an album cover, song title, artist, album, description, and tags. Imeem supports either MP3, OGG, WMA, or M4A formats. The only place to add HTML code to imeem profiles is in the "profile comments" box. Once the HTML is posted, the correlating images and links appear. If the HTML code is not interpreted correctly for some items, such as pulling images from other sites, it may be necessary to adjust and preview until everything is in order.

Imeem also allows for analyzing user traffic with the "view stats" feature. You can see how many hits each item gets.

FIGURE 12.14

Page layout for imeem (permission granted from imeem).

FIGURE 12.14

Page layout for imeem (permission granted from imeem).

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