MUSiC ViDEO CLiPS
Music videos made a big splash when they were first popularized by MTV back in 1981. Since then, they have been a staple in the marketing arsenal for any recording artist. Now, YouTube has done for Internet music videos what MTV did for established artists back then. The difference now is that anyone can participate with user-generated content—and it seems like everyone is. YouTube offers a way to share videos in a social networking environment and to create some sense of organization for the thousands of video clips contributed from members. Because video has now become an important marketing tool for musicians, it may be important to include some short video clips in the artist's online presence. You can accomplish this in one of two ways, either by embedding the videos into your artist's own web site or offering links to other video host sites such as YouTube so that the visitor can easily click to watch a video.
Editing Videos
It is unwise to upload raw footage of the artist's live performance without benefit of editing. Most successful video clips are short in length. And a one- or two-minute video will need to feature the best of the best. Three minutes is tops for maintaining interest. Viewer attention span is short, and anything that drones on too long or takes too long to get to "the good stuff" is likely to fail. Viewers will tune it out before giving it a chance. Therefore, it is important to grab people up front. Once the raw footage has been shot and the content of the video is determined, video editing can be done either online, with editors such as eyespot (www.eyespot.com), or with an offline video editor.
Mashups
The latest Web 2.0 video editing hobby is creating video mashups. A mashup is the compounding ("mashing") of two or more pieces of complementing web functionalities to create a powerful web application. Mashups originated from the world of pop music where DJs would mix two or more songs together to present a new blended version (www.videomashups.ca). A video mashup is the combination of multiple sources of video—which usually have no relevance with each other—into a derivative work often lampooning its component sources. They are one of the latest genres of mashups and are gaining popularity (Wikipedia). If music videos introduced consumers to fast-paced video cuts and edits, mashups take this art form one step further by allowing the user to develop re-creations of previously released video content. It becomes the perfect new format for developing video projects to promote artists. Some major artists have even used contests to encourage fans to create their own mashups of the artist's materials. This user-generated content then has the potential for spreading virally as proud mashers share their creations with friends.
Often as a pre-release promotion, record labels will distribute raw tracks in free loop bundles for people to download and use to create remixes. The resulting remixed versions of the songs are uploaded to a searchable archive that displays ratings, recommendations and comments from other remixers. More importantly, from a word-of-mouth marketing perspective, this personalized content gets shared through interpersonal networks of friends and family who are online and get remixed versions of an upcoming album release.
http://splinteredchannels.blogs.com/weblog/ 2005/04/mashup_video.html
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Remix Tools Add a Tool View All
Remix Tools Add a Tool View All
Online Video F diting
Online Video F diting
Video Conversion
Web Video Downloaders
Vídeo Editing Software
DVD Rippers
■ Total Recut is one such social networking site that features video mashups. The site provides tools for creating video mashups, including online video editing, video conversion, and video editing software (www.totalrecut.com/ totalrecutdosanddonts.php).
■ I Love Music Video.net matches YouTube listings with a user's Last.fm account, making it easy to find videos from their favorite artists (www.ILoveMusicVideo.net).
■ Animoto is a service that lets you create a professional-looking music video based on only your uploaded images and music (http://animoto.com).
■ Gotuit video mixer gives users the ability to remix videos and produce entirely new video experiences. The Gotuit site claims it's "a whole new way for fans to create their own music videos and share them with friends and family" (www.gotuit.com).
■ Microsoft Popfly is a mashup development tool that is easy to use for consumer-created mashups but has enough features to attract more serious masher (www.popfly.com).
figure 8.11
rn WJ W 1.. video editing and
Placing Videos on Your Web site mashup tools from Total
Before deciding to upload videos to the artist site, consider the large amount of Recut. (Courtesy of server space and bandwidth that videos consume. Bandwidth and file size is a wwwtotalrecutcom) function of the following:
1. Number of frames per second
2. Frame width in pixels
3. Height in pixels
For example, a video shot at 20 frames per second, with a pixel height of 450 and pixel width of 800, will use up 1620 kilobits per second with moderate motion (http://sorenson-usa.com/vbe/index.html).
The next step is to make sure the video is in the correct format for the player that will be used and is one that is compatible with most user systems. Adobe Flash may be the best bet as it works with most browsers and allows for more control over the presentation and the player. If the original file is in some other format, such as Windows Movie Maker, a small conversion program such as Riva FLV Encoder, can be used to convert the video to Flash Video (FLV) (Boutell). Adobe Flash program will allow you to embed the video in the web page with a simple Flash applet. A free alternative, FlowPlayer, is available at the link listed in the accompanying box. Some web design programs also contain features for setting up video embedding.
Once you have the video edited, converted, and the appropriate audio track coupled with it, upload the file to the server. It may be wise to create a new folder on the server to hold video file and the applet (a small Java program) that runs the video. Then set up the player's attributes: size, look, controls, skins, and so on. It might be a good idea to feature a link on your web site for visitors to download a copy of the latest flash player.
ViDEO EDiTiNG TOOLS
Riva FLV encoder (free trial), www.rivavx.com/7encoder ConvertTube, www.converttube.com Flvix, a simple free online video converter, www.flvix.com Gaffitti, online video editor, http://graffiti.vidavee.com FlowPlayer, http://sourceforge.net/projects/flowplayer Tutorial on how to add video to a web site,
www.boutell.com/newfaq/creating/video.html Tutorial on how to add video to a web site,
www.2createawebsite.com/enhance/adding-video.html Flash player, www.macromedia.com/software/flash/about
Updated information available at www.WM4MB.com.
Pointing Visitors to a Video Hosting Service
An easy alternative to hosting your own videos is to use one of the video hosting services such as YouTube to store the video. YouTube offers two ways to promote a YouTube video on your web site: a link to the page with the video or HTML text that embeds the YouTube video player in your web page. Each video uploaded to your YouTube account comes with a piece of HTML code written so that you can then place in your web page to create an onsite player.
Google Video, StreamLoad, and imeem are three of the many other video hosting services. Imeem allows you to upload videos to your profile and share them with others in a variety of social network situations. For video files, imeem supports most formats but recommends .MPEG, .MOV, .FLV, and .AVI for best results. The suggested setting for a video file is 400 x 300 with mpeg-4 video and mp3 audio. Just as with YouTube, imeem also allows users to create video channels. Chapter 12 has a section on promoting your videos on YouTube.
FIGURE 8.12
Embed a video player in your web page.
FIGURE 8.12
Embed a video player in your web page.
FIGURE 8.13
The imeem video page with widgets to add the video to other social networking sites.
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Share This Video (close)
t> Send a message about this video t> Link to or embed this video V Add to a blog or another website qjudssjulkj
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