Marketing FAQ
What are the different Types of Retailers?
Retailing as we have seen, is the last link in the supply chain. Retailers act as the interface between the final consumers and the product. They display the products available and facilitate easy sale for the manufacturer and easy product selection for the consumers. There are different types of retailers offering different services to consumers. Lets have a brief look into the types of retailers, and the services they offer. Before we categorize the type of retailers, we should understand the...
What is Product Life Cycle (PLC)?
All products need not go through all these stages. There are products which go from introduction to decline. The length of each stage also varies enormously. The decisions of the marketers also change the stage. For example a steep price rise can take the product from growth to decline, or a shift from decline to maturity can be experienced by a price cut.
What is Disruptive Advertising?
In the current scenario of advertising on the internet, along with advertising in other media like TV, Newspapers and outdoor, a consumer is exposed to hundreds of advertisements every day. This ranges from the boring radio jingle, or the virtually invisible newspaper ad, which we constantly ignore, or the un-missable TV ads, at the beginning of which, we switch channels.
Top 9 Useful Apps for Small Business Owners
We are living in the age of smart phones, mobile devices and applications. While most of the popular apps are either games or useful for everyone using a smart phone, there are some very useful apps for small business owners. Given below is a list of nine such apps. Most of these are popular but some are not so. But all of them are mighty useful when it comes to increasing productivity and organizing your work.
Flawsome is The New Awesome
Consumers don’t expect brands to be flawless. In fact, consumers will embrace brands that are Flawsome: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity.
Social Media and Brand Evangelism
So why are brands going beserk about social media, every brand seems to be connecting with people on the virtual world. Why this sudden surge in creating buzz over social networks What is it about social networks, that brands see Creating and maintaining a happy customer base is one thing every marketer would like to do. But what every marketer would dream of is having a group of people, who not only give you business, but also urge other people to use the brand product. Whether you like it or...
Outsourcing as a Small Business Owner
As a small business owner, you probably realized early on that you cannot effectively run your business while managing multiple responsibilities alone. It often takes the talents of others to do this well. Outsourcing as a small business owner is perhaps one of the better ways to rapidly grow a business from the start. By outsourcing certain tasks and services, a business can expand without increasing overhead, a tactic that many small business owners are using now to thrive.
The 6 Primary Advantages of Team Building Activities
The employees of an organisation are its true assets; without them, organisations cannot achieve true success in a world where customers and clients want to be associated with brands as well as businesses. In fact, it is the employees who bring in customers, working hard to retain their loyalty and drive sales for the company time and time again. It is, therefore, extremely important for business owners to ensure their employees are well-placed according to their skills and adequately supported in a team environment.
McDonald’s Campaign, Epic Twitter Fail? Not Really
So if I were to tell you, is the #McDStories promotion a disastrous fail for McD?, or should McD have been more careful?, I would say McDonald’s on its part, did the right things it should have done. It experimented with social media and started the promotion, people took over control and went beserk (Typical social media phenomenon), McDonald’s pulled the campaign, McDonald’s moved on to #LittleThings shaking off the dust it gathered from the #McDStories fall. Overall things only look positive to me.
What is Umbrella Branding?
An umbrella branding strategy, is a marketing practice that involves selling many related products under a single brand name. Unlike individual product branding, which uses different brand names for different products, umbrella branding uses a single brand name, and in some cases logo, for different products. Umbrella branding offers several benefits to marketers.
How To Effectively Carry Out Your Online Business
There is a point of time in every individual&rsquo s life when he wishes to attain success in life. There are various ways to get the uplift as there are many working areas. One of them is ecommerce development in the online business which is essential and needs continuous effort. Within this business, there are a lot of things to work on for getting the required result. Paramount outcome from e-commerce business Earlier there is a saying that if you can dream of something then you can achieve...
Paper Boat: Weaving Childhood Memories with Drinks
This is a review of the Paper Boat Drinks, a fast growing beverage brand from Hector Beverages, a company based in Gurgaon and started by top B-Schools graduates. The Back-StoryBeing used to getting weird spam and trite emails of &ldquo guest post&rdquo and link exchange requests, I was pleasantly surprised couple of weeks back, when I got an interesting message from the representative of a company that makes drinks (and memories, as they claim) offering me a sample of their products in...