Brand Marketing

Instagram for Hotels

The Morgan Hotel Group: One of the early adopters of the photo sharing app, the Morgan Group, gets Instagram right by using it in an artistic way and not only as a display window of their properties. It also provides some exclusive content available only to their followers in order to increase their follower base.

Case Study: How One Brand Rocked WeChat To Engage With Mobile Users

Compared to Weibo, the media of WeChat is relatively weaker for a number of reasons. First, WeChat is limited not only by the content that can be pushed out within a day but also by their reaching audience. It is possible for Weibo to gain significant influence within a short period of time, countered by the sheer amount of overwhelming information and short-lived hot topics.

QR Codes: Interactive Bridge Between Real and Virtual Worlds

One of the most compelling trends this year has been the rise of QR codes – short for Quick Response codes – and they’re shaping up to become a big player. QR codes can be embedded with any URL, whether it is a website, video, picture, or contact information, and various sites now make it easy for any user to generate a unique code. The resulting code can be read by any smartphone equipped with a scanning app. If you have a smartphone, you can give this one a try now!

Tiger Airways – Social Media Gone Wrong

In an age where customer is king, where customer experience management has taken over customer relationship management and when being customer-led is more critical than being the market leader, there are several brands that still don’t get it. The airlines industry has in the recent years got itself a negative reputation for ripping off customers for even the most basic services, yet the advent of social media has turned tables in favour of the customer.